aisha salim

Digital Marketing Intern

• Job Details:Played a key role in revamping the company’s digital presence, leading to stronger user engagement and improved brand perception. Spearheaded the website redesign in collaboration with a developer, resulting in a 25% drop in bounce rate and a 40% increase in session duration, thanks to targeted UI/UX enhancements. Created a motion graphics explainer video that was featured on the homepage and social channels, driving an 18% boost in product landing page conversions. Contributed to a 47% increase in organic traffic by writing keyword-optimized blog and product content, helping improve SEO rankings for core services. Used Google Analytics to identify and improve underperforming web pages, leading to increased user engagement and time on site. Increased Twitter engagement by 35% in just three months through consistent, relevant content and timely scheduling. Helped reactivate dormant client relationships through a B2B email campaign that achieved a 15% re-engagement rate.

Marketing Assistant

• Job Details:Contributed to the success of B2B campaigns that led to increased bookings of meeting rooms and corporate event packages by targeting high-value clients. Grew the hotel's Instagram and Facebook presence by 28% in followers and 22% in post engagement, through consistent, branded content and strategic scheduling. Enhanced brand visibility and guest engagement by designing promotional materials used across digital, internal, and on-site channels. Boosted direct bookings by creating targeted email campaigns for returning business clients, improving retention and reducing reliance on OTAs. Helped optimize marketing spend by analyzing CPL data and performance across channels, leading to 12% reduction in wasted spend and improved campaign ROI.

Event Organizer & Digital Marketing

• Job Details:Sold out a 600+ capacity talent show five days in advance, driving strong early ticket demand through a strategic marketing plan. Built a recognizable event brand from scratch, resulting in increased merchandise sales and high brand recall among students. Boosted digital engagement by 40% through a cohesive multi-platform content strategy, leveraging teaser videos and real-time updates. Achieved a 27% email open rate and 12% CTR through targeted campaigns, successfully converting interest into ticket sales. Drove high event turnout and online visibility by collaborating with student influencers and societies, increasing organic reach and word-of-mouth promotion. Secured future sponsor interest by producing a comprehensive performance report demonstrating ROI, including conversion data, digital reach, and attendee impact.