Basic Info

Ahmed Samir

8 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

KFC Brand Manager at Americana "Kuwait Food Company"

Experience Details

KFC Brand Manager

Marketing/PR/Advertising

Manager

- Digital menu boards project initiator, developer, manager, and executor
- Ordering online website project leader
- Create a full year marketing activities calendar; ATL, BTL and digital
- Set the brand strategy according to the agreed calendar
- Manage the entire product line life cycle from strategic planning to tactical activities
- Set the annual marketing budget and monitor its expenditure on monthly basis
- Work closely on daily basis with multiple media and creative agencies
- Develop media plans and creative's briefs
- Track and evaluate the brand marketing activities
- Build redundant plans based on the product mix analysis
- Recommend and implement ways of improving sales and profitability, through defined marketing & product management plans
- Responsible for the Local Store Marketing team


Company Details

Americana "Kuwait Food Company" (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Food Services/Restaurants/Catering

http://www.americana-group.net/

Jan 2011 to present (5 years 11 months)
Senior Marketing Brand Manager at Kuwait Food Company "Americana"

Experience Details

Senior Marketing Brand Manager

Marketing/PR/Advertising

Manager

N/A


Company Details

Kuwait Food Company "Americana"

Dubai, United Arab Emirates

More than 1000 employees

Food Services/Restaurants/Catering

N/A

Jan 2016 to present (11 months)
KFC Assistant Brand Manager at Americana "Kuwait Food Company"

Experience Details

KFC Assistant Brand Manager

Marketing/PR/Advertising

Entry Level

• Execute local and regional marketing calendar campaigns and promotions
• Prepare reports on chain performance in terms of growth and sales
• Prepare the new product performance forecast
• Interact with other company departments to ensure timely processing, and problem resolution
• Improve existing packaging designs
• Assist in developing and executing promotional initiatives to increase revenue and profit within budgeted parameters


Company Details

Americana "Kuwait Food Company" (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Food Services/Restaurants/Catering

N/A

Oct 2008 to Dec 2010 (2 years 2 months)

Achievements


• Succeeded in increasing the sales and transactions of KFC Lunch day part (12 to 4PM) by creating a new attractive value meal. Due to its success, it was implemented in the entire region • Succeeded in increasing the sales of the kids meals by creating new meals with reduced costs, higher profit margins and at a competitive price point • Initiated the development of the kids meals packaging by creating a new modern design for the UAE market and eventually rolled out to the entire region - Best Marketing Team in Americana Company in 2012 - “Best Execution” for the Bucket Run events in UAE 2010 and 2012 - “Sales Booster of the year” for the Lunch Treat campaign in 2009

Education

MBA in Business Administration

Education Details

MBA

Business Administration

Hult International Business School, United Arab Emirates

B / Very Good / 75 - 85%

- Global Management - International Accounting - Corporate Social Responsibility - Financial Management - International Marketing

N/A

Hult International Business School
2014 - 2016
Management Sciences in Management Sciences

Education Details

Management Sciences

Management Sciences

French university in Egypt, Egypt

C / Good / 65 - 75%

N/A

N/A

French university in Egypt
2004 - 2008
High School - Thanaweya Amma

High School Details

Thanaweya Amma

College des Freres Bab-El-Louk

Egypt

2004

A / Excellent / 85 -100%

N/A

College des Freres Bab-El-Louk
2004

Certifications

Certificate details

Digital Marketing Diploma

May 2014

N/A

N/A

N/A

DM3

N/A

Certificate details

Six Sigma Green belt

May 2010

N/A

N/A

N/A

Motorola University

N/A

Training and Courses

Training/Course Details

Time Management

Jun 2014

Ahramez

N/A

Training/Course Details

Stress Management

Jun 2013

Ahramez

N/A

Training/Course Details

Leadership

Mar 2015

Ahramez

N/A

Training/Course Details

Presentation Skills

Oct 2014

Hult International Business School

N/A

Training/Course Details

Team Skills

Oct 2015

Hult International Business School

N/A

This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

Americana "Kuwait Food Company"ArabicBusiness AdministrationCateringCreativeDigital Marketing DiplomaEnglishFoodFood ServicesFootballFrenchHandballInitiativeInnovativeKFC Assistant Brand ManagerKFC Brand ManagerLeadershipManagement SciencesMarketingMicrosoft ExcelMicrosoft PowerPointMicrosoft WordPresentation SkillsProblem SolverReadingRestaurantsScala Content ManagerScala DesignerSenior Marketing Brand ManagerSix Sigma Green BeltStress ManagementSupportiveTeam SkillsTennis TableTime Management

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Advanced

: Advanced

: Advanced

French

French

: Advanced

: Advanced

: Advanced

: Advanced

Tools and Technologies

Microsoft Word

Microsoft Word

: Advanced

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Advanced

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Advanced

: Extreme - I love it!

:

More than 7 years

Scala designer

Scala designer

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Scala content manager

Scala content manager

: Intermediate

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Creative, Initiative, Problem Solver, Innovative, Supportive

Online Presence

https://ae.linkedin.com/in/ahmedsamirsolimanhttps://www.facebook.com/ahmed.samir.9212https://twitter.com/ahmsamir

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