Basic Info

Ahmed Moussa

6 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Digital Marketing Consultant at Freelance

Experience Details

Digital Marketing Consultant

Marketing/PR/Advertising

Experienced (Non-Manager)

- Develop and optimize online marketing initiatives to drive customer acquisition.
- Manage and maintain the web sites.
- Create and optimize targeted and custom landing pages and micro-sites.
- Implement, analyze, and optimize organic and paid search engine marketing activities.
- Implement and execute email campaigns to nurture leads and customers.
- Analyze and provide weekly & monthly digital marketing metrics and lead status reports.
- Develop and manage content-based Social Networks and Blog Sites.


Company Details

Freelance

Egypt

N/A

Marketing and Advertising

N/A

Jan 2010 to present (6 years 11 months)
Chief Digital Officer at Careerist

Experience Details

Chief Digital Officer

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

N/A


Company Details

Careerist

Cairo, Egypt

1-10 employees

Education, Human Resources

www.career-ist.com

Jul 2015 to present (1 year 5 months)
Digital Marketing Manager at Tasweeq Shopping Malls (TSM)

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising

Manager

- Earning company-wide commitment.
- Getting everyone on board with the digital vision.
- Developing a digital strategy mission statement.
- Designing and implementing the company's digital road map.
- Creating the bridge between data and the business operations.
- Focusing on the relationship between the data and the customer.
- Maintaining links with experts.
- Maintaining a balance between business and technology.
- Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
- Creating and executing social strategies that grow brand loyalty on social networks.
- Determining key influencers and empowering those individuals with tools to promote branding and corporate messages.
- Developing new revenue streams.
- Keeping up with the latest IT innovations in order to maintain a fresh digital strategy.
- Using data to explain how the IT department contributes to an organization's ROI.


Company Details

Tasweeq Shopping Malls (TSM)

Cairo, Egypt

501-1000 employees

Management Consulting

www.ts-malls.com

Oct 2015 to present (1 year 2 months)
Digital Marketing Specialist at German Automotive Group

Experience Details

Digital Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

- Designing the building’s Network, telephone & surveillance infrastructure.
- Technological equipment consultancy.
- Develop and optimize online marketing initiatives to drive customer acquisition.
- Manage and maintain the web sites.
- Create and optimize targeted and custom landing pages and micro-sites.
- Implement, analyze, and optimize organic and paid search engine marketing activities.
- Implement and execute email campaigns to nurture leads and customers.
- Analyze and provide weekly & monthly digital marketing metrics and lead status reports.
- Develop and manage content-based Social Networks and Blog Sites


Company Details

German Automotive Group

El-Obour, Egypt

51-100 employees

Automotive

N/A

Nov 2013 to Oct 2015 (1 year 11 months)
Freelance E-Business Consultant at ETawredat.com

Experience Details

Freelance E-Business Consultant

Marketing/PR/Advertising

Manager

AS A FREELANCER
- Identifies opportunities for improving user experience.
- Scopes website enhancements and new features; provides
direction to web development team in the development process
- Plans and executes on-site marketing, planning and
promotions
- Monitors and reacts to daily sales and conversion rates within
the online store
- Updates/maintains/creates content in Magento CMS
- Deploys tests and provides backend analysis and
- Recommendations after testing to continuously improve the
customer experience.
- Identifies prospective vendors/technologies to address
specified needs; makes recommendations to management
- Executes trend analysis, monitoring and competitive
benchmarking.
- Manage SEO, PPC, display, email, retargeting and other
online marketing activities


Company Details

ETawredat.com

Cairo, Egypt

51-100 employees

Retail

www.etawredat.com

Sep 2014 to Feb 2015 (5 months)
Business Center Attendant at Fairmont Hotels & Resorts

Experience Details

Business Center Attendant

Customer Service/Support

Experienced (Non-Manager)

- Providing administrative support to guests.
- Educate guests (If needed) on the proper use of office equipments such as computers


Company Details

Fairmont Hotels & Resorts (multinational)

Egypt

More then 1000 employees

Hospitality/Hotels

N/A

Mar 2013 to Dec 2013 (9 months)
Organizational Development Specialist at IG

Experience Details

Organizational Development Specialist

Human Resources

Manager

N/A


Company Details

IG

Cairo, Egypt

11-50 employees

Computer Software

N/A

Aug 2013 to Sep 2013 (1 month)
Royal Service Agent at Fairmont Hotels and Resorts

Experience Details

Royal Service Agent

Customer Service/Support

Experienced (Non-Manager)

N/A


Company Details

Fairmont Hotels and Resorts (multinational)

Egypt

N/A

Hospitality/Hotels

N/A

Dec 2009 to Jan 2013 (3 years 1 month)
Digital Marketing Specialist at Yaki Egypt

Experience Details

Digital Marketing Specialist

Marketing/PR/Advertising

Manager

- Develop and optimize online marketing initiatives to drive customer acquisition. - Manage and maintain the web sites.
- Create and optimize targeted and custom landing pages and micro-sites.
- Implement, analyze, and optimize organic and paid search engine marketing activities.
- Implement and execute email campaigns to nurture leads and customers.
- Analyze and provide weekly & monthly digital marketing metrics and lead status reports.
- Develop and manage content-based Social Networks and Blog Sites


Company Details

Yaki Egypt

5th settlement, Egypt

1-10 employees

Human Resources , Education

N/A

Jun 2010 to Aug 2012 (2 years 2 months)
Representitive at Ameco Tech

Experience Details

Representitive

Customer Service/Support

Entry Level

Advertising and listings on http://www.superpages.com/


Company Details

Ameco Tech

Egypt

101-500 employees

Consumer Services

N/A

Jun 2008 to Jan 2008 (5 month)

Education

Bsc in Economics

Education Details

Bsc

Economics, International Trade

New Cairo Academy, Egypt

C / Good / 65 - 75%

Marketing Economics Foreign Trade Accounting

N/A

New Cairo Academy
2005 - 2009
High School - Thanaweya Amma

High School Details

Thanaweya Amma

as salam college

Egypt

2005

C / Good / 65 - 75%

N/A

as salam college
2005

Certifications

Certificate details

Introduction of Marketing

Dec 2014

100 out of 100

N/A

N/A

University of Pennsylvania

N/A

Training and Courses

Training/Course Details

Introduction of Marketing

Dec 2014

University of Pennsylvania

N/A

Training/Course Details

Marketing in a Digital World

Apr 2015

University of Illinois

N/A

Training/Course Details

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

May 2015

University of Illinois

N/A

Training/Course Details

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Jun 2015

University of Illinois

N/A

Training/Course Details

Digital Marketing Channels: The Landscape

Aug 2015

University of Illinois

N/A

Training/Course Details

Digital Marketing Channels: Planning

Sep 2015

University of Illinois

N/A

Training/Course Details

Digital Marketing Capstone

Oct 2015

University of Illinois

N/A

This profile is fresh!
Last update 2 days ago.

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Profile Skills and Keywords

AnalyticalAutomotiveBrandingBusiness Center AttendantCMSCars & AutomobilesChief Digital OfficerComputer SoftwareConsumer ServicesCreativeCustomer ServiceDigital Analytics For Marketing Professionals: Marketing Analytics In PracticeDigital Analytics For Marketing Professionals: Marketing Analytics In TheoryDigital MarketingDigital Marketing CapstoneDigital Marketing Channels: PlanningDigital Marketing Channels: The LandscapeDigital Marketing ConsultantDigital Marketing ManagerDigital Marketing SpecialistEconomicsEducationEmail MarketingEnglishFairmont Hotels & ResortsFairmont Hotels And ResortsFreelance E-Business ConsultantFrenchGoogle AdwordsGoogle AnalyticsHospitalityHotelsHuman ResourcesInbound MarketingInteractiveInternational TradeInternetIntroduction Of MarketingLeaderManagement ConsultingMarketingMarketing And AdvertisingMarketing In A Digital WorldMicrosoft OfficeMotor SportsMusicOnline MarketingOrganizational Development SpecialistPPCRepresentitiveRetailRoyal Service AgentSEMSEOSocialSocial MediaSpanishSupportTravelling

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Spanish

Spanish

: Beginner

: Beginner

: Beginner

: Beginner

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

CMS

CMS

: Expert

: Extreme - I love it!

:

More than 7 years

SEM

SEM

: Expert

: Extreme - I love it!

:

1-3 years

PPC

PPC

: Expert

: Extreme - I love it!

:

1-3 years

Email Marketing

Email Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Google Adwords

Google Adwords

: Expert

: Extreme - I love it!

:

1-3 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

SEO

SEO

: Advanced

: Extreme - I love it!

:

5-7 years

Inbound Marketing

Inbound Marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Google Analytics

Google Analytics

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Fields of Expertise

Branding

Branding

: Expert

: Extreme - I love it!

:

More than 7 years

Digital Marketing

Digital Marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Online Marketing

Online Marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Inbound Marketing

Inbound Marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Leader, Creative, Social, Interactive

Online Presence

http://eg.linkedin.com/in/ahmamoussa/

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