Basic Info

Ahmed Ismail

13 years

Jeddah, Saudi Arabia

Bachelor's Degree

Manager

Work Experience

Assistant Marketing Director (KFC, Hardee's, KrispyKreme, TGI Friday's, Red Lobster, LongHorn) at Americana

Experience Details

Assistant Marketing Director (KFC, Hardee's, KrispyKreme, TGI Friday's, Red Lobster, LongHorn)

Marketing/PR/Advertising

Manager

-Highest Budget achievement 114 %. Best Same Store practice globally.
-Develop Annual and Long Range Plans for the chain that will deliver key strategic and financial brand goals.
-Ensure excellence in the development and implementation of all marketing strategies and programs articulated in Annual Plan.
-Interface with Agencies and cross-functional teammates to lead in development and implementation of successful programs within agreed upon time, process and budgetary requirements.
-Interface with International Brand managers and as needed international distributors to ensure awareness of and alignment to Brand initiatives and strategies.
-Develop and present compelling presentations for sell in of key initiatives to constituents including: corporate, sales, international, and other cross functional groups.
-Work with Research, Sales Analytics and Consumer Care teams to identify key consumer, competitive and retail trends impacting future strategy. Offer insights into these trends as part of my contribution to annual and long-range plan.
-Track success of new products, positioning, advertising, PR, social media, and promotion and evaluate next steps to ensure goals are met.
-Serve as key brand expert providing insights on what’s working and what’s not to the organization and recommendations for plans to ensure success. (including depth of knowledge regarding target consumers and key retail customers)
-Work with research resources to identify new data needed and to ensure data acquisition implemented in effective and timely manner.
-Work with direct reports to provide feedback and ensure development plans in place to develop a team that is learning, and growing.
-Work effectively with all key functional teams including: sales, design, merchandising, customer care, international, planning and operations with external partners including: PR firm, Advertising firm, media planning group in order to deliver annual and long-term results and goals.
-Assist in the evaluation of agency resources and in identifying new partners as needed.


Company Details

Americana (multinational)

Jeddah, Saudi Arabia

More than 1000 employees

Food Services/Restaurants/Catering, FMCG

N/A

Jan 2014 to present (2 years 11 months)
Category Manager (TGI Friday's, Red Lobster, LongHorn) at Category Manager (TGI Friday's, Red Lobster, LongHorn)

Experience Details

Category Manager (TGI Friday's, Red Lobster, LongHorn)

Marketing/PR/Advertising , Operations/Management, Media/Journalism/Publishing

Manager

-Providing my guests with customer focussed insights regarding my restaurants and brands.
-Creating and developing a long term plan and strategy for development of the category.
-Overseeing a team of analysts and other support staff.
-Becoming a leader in category ranging, pricing and promotions across customer channels.
-Leading category management projects to optimise ranges and related merchandising.
-Working alongside customer and national accounts teams to translate customer insights into strategies which drive performance.
-Managing a large portfolio of different restaurants brands and developing appropriate strategies for each.
-Developing strong working relationships with marketing and merchandising teams.
-Ensure that the annual marketing plan contents are translated to the restaurant's commercial calendars.
-Tracking returns on marketing investment across all marketing initiatives.
-Provide key insight into department budget planning and maintain overall responsibility for all marketing spending.
-Setting the marketing budget and the follow-up of the total marketing costs and for the budgeting.
-Establish a clear brand proposition and develop the brand offering to exceed consumer expectations and work with all relevant parties to ensure that it does Taking care of the Casual brands by ensuring the brand identity, values and key benefits are correctly communicated .
-Maximizing sales and market share by generating visitors to the restaurants.
-Managing senior marketing executives all responsible on the 3 brands and coaching them towards media investment and marketing planning.
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Achievements :
-Best practice winning prize 2010 - 2011 (Carlson restaurants)
-Best same store sales G% 2010 2011.
-Best sales budget achievement with a 114% sales achievement.


Company Details

Category Manager (TGI Friday's, Red Lobster, LongHorn) (multinational)

Jeddah, Saudi Arabia

More than 1000 employees

FMCG, Food and Beverage Production, Food Services/Restaurants/Catering

N/A

Jan 2012 to Dec 2013 (1 year 11 months)
Brand Manager (TGI Friday's) at Americana

Experience Details

Brand Manager (TGI Friday's)

Marketing/PR/Advertising , Operations/Management, Analyst/Research

Experienced (Non-Manager)

-Responsible for all external marketing communication (Catalogue, brochures, TV, radio, newspapers, PR)
-Formulating and directing the company's marketing strategy and its implementation
-Overseeing the activities of the marketing and Sales department on a daily basis and be accountable for its performance.
-Continues development of all aspects of the business and brand.
-Responsible for promoting corporate products and services through working closely with sales and marketing departments of the different business units.
-Conduct marketing research to determine product’s sale potential and develop its marketing strategy.
-Manage advertising agencies, PR firms, market research agencies, and other vendors associated with corporate products.
-Manage the investigations and qualifications of new business opportunities that might fit within the corporate’s products and services portfolio.
-Expand the corporates market place through identifying new regional clients and their desired product’s requirements.
-Establish a multi-year business plan concerning the position main areas of responsibility.
-Support the stores’ management teams to develop their respective annual business plan
-Developing and implementing the annual marketing plan - a part of the business plan.
-To ensure that the annual marketing plan contents are translated to the stores’ commercial calendars.
-Monitor returns on marketing investment across all marketing initiatives.
-Provide key insight into department budget planning and maintain overall responsibility for all marketing spending.
-Setting the marketing budget and the follow-up of the total marketing costs and for the budgeting.
-Work closely with key stakeholders, such as Sales and Management, to determine business objectives and strategy for delivery.
-Develop the direct marketing strategy, ensuring it complements the overall marketing strategy.
-Establish a clear brand proposition and develop the brand offering to exceed consumer expectations and work with all relevant parties to ensure that it does Taking care of the Casual brands by ensuring the brand identity, values and key benefits are correctly communicated .
-Maximizing sales and market share by generating visitors to the restaurants.
-Provide the restaurants management functions with relevant market information.
-To co-ordinate, all issues regarding market and marketing between the store & head office.
-Follow-up and communicate the KPI’s within area of responsibility to the Senior Management.
-Provide leadership to both internal marketing resources and external agencies in order to achieve an effective strategy.
-Appreciation of the importance of legal and regulatory frameworks.


Company Details

Americana (multinational)

Jeddah, Saudi Arabia

More than 1000 employees

FMCG, Food and Beverage Production, Food Services/Restaurants/Catering

N/A

Jan 2010 to Jan 2012 (2 years)
Marketing Executive at Vodafone

Experience Details

Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

- Supervising integrated sales teams
- Offshoring sales to Australia.
- Tracking sold items & consumer feedback.
- Interpreting sales sources of growth.
- Planning and tailoring new sales schemes and conveying bundles.


Company Details

Vodafone (multinational)

Cairo, Egypt

More than 1000 employees

Telecommunications

N/A

Jan 2008 to Jan 2010 (2 years)
Marketing Executive at Integra for marketing solutions (Waseet)

Experience Details

Marketing Executive

Analyst/Research, Marketing/PR/Advertising , Media/Journalism/Publishing

Entry Level

- Liaising and building relationships with a range of stakeholders, e.g. customers & suppliers
- Developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications or on the radio (depending on the campaign).
- Carrying out market research and customer surveys to assess demand, brand positioning, and awareness.
- Evaluating marketing campaigns & managing budgets.


Company Details

Integra for marketing solutions (Waseet)

Beirut, Lebanon

101-500 employees

Publishing and Printing, Marketing and Advertising

N/A

Jun 2005 to Nov 2007 (2 years 5 months)
Assistant Director at Orbit

Experience Details

Assistant Director

Media/Journalism/Publishing

Entry Level

- Assisting the director in choosing the stars of the program, choosing the locations & script editing.
- Choosing the proper conditions & timings in terms of the shooting, as well as airing.
- Supervising the reporters & the rest of the cast.


Company Details

Orbit (multinational)

Beirut, Lebanon

101-500 employees

Broadcasting and Film, Media Production

N/A

Jan 2003 to Jan 2005 (2 years)

Education

Bachelor's Degree in Advertising & Marketing

Education Details

Bachelor's Degree

Advertising & Marketing, masscomunication

Notre Dame, Lebanon

A / Excellent / 85 -100%

Market research, media planning

N/A

Notre Dame
2004 - 2008
Bachelor's Degree in Advertising & Marketing

Education Details

Bachelor's Degree

Advertising & Marketing , Journalism , Public Relations

Modern Sciences and Arts University (MSA), Egypt

Not specified

N/A

N/A

Modern Sciences and Arts University (MSA)
2002 - 2004
High School - American diploma

High School Details

American diploma

International Schools of Choeifat

Egypt

2002

A / Excellent / 85 -100%

N/A

International Schools of Choeifat
2002

Certifications

Certificate details

Diploma in Advanced Marketing From Cornell University

May 2016

4 out of 4

N/A

N/A

Cornell

N/A

Certificate details

Diploma in Crisis Management

Aug 2012

N/A

N/A

N/A

Americana

N/A

Certificate details

Diploma in Advanced Management

Feb 2012

N/A

N/A

N/A

Americana

N/A

Training and Courses

Training/Course Details

Business Accumen

Apr 2016

Cornell University

a 360 degree business review that sums up all departments functions and how does each department operates

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

AdvertisingAdvertising & MarketingAmericanaAnalyticalArabicAssistant DirectorAssistant Marketing Director (KFC, Hardee's, KrispyKreme, TGI Friday's, Red Lobster, LongHorn)Brand Manager (TGI Friday's)Broadcasting And FilmBusiness AccumenCategory Manager (TGI Friday's, Red Lobster, LongHorn)CateringCommunicatorDiploma In Advanced ManagementDiploma In Advanced Marketing From Cornell UniversityDiploma In Crisis ManagementEnglishFMCGFoodFood And Beverage ProductionFood ServicesFrenchGymJournalismLeaderManagementMarketingMarketing And AdvertisingMarketing ExecutiveMasscomunicationMediaMedia PlanningMedia ProductionMicrosoft ExcelMicrosoft PowerPointMicrosoft WordNegotiatorOrbitPlannerPublic RelationsPublishingPublishing And PrintingReadingResearchRestaurantsSalesSelf DevelopmentSoccerSwimmingTeam LeadingTechnologyTelecommunicationsVodafone

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Intermediate

: Intermediate

: Beginner

Tools and Technologies

Microsoft Excel

Microsoft Excel

: Advanced

: High

:

More than 7 years

Microsoft Word

Microsoft Word

: Advanced

: High

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Advanced

: High

:

More than 7 years

Fields of Expertise

Advertising

Advertising

: Expert

: Extreme - I love it!

:

More than 7 years

Team leading

Team leading

: Expert

: Extreme - I love it!

:

More than 7 years

Media Planning

Media Planning

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

More than 7 years

Sales

Sales

: Advanced

: Extreme - I love it!

:

More than 7 years

Management

Management

: Advanced

: High

:

3-5 years

Key Skills

Analytical, Leader, Planner, Communicator, Negotiator

Online Presence

http://www.facebook.com/ahmed.y.abdelwahab

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