Basic Info

Ahmed Abdalla

3 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Programmatic campaign Manager at Connect Ads

Experience Details

Programmatic campaign Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

Connect Ads (multinational)

Cairo, Egypt

51-100 employees

Marketing and Advertising

https://connectads.com

Oct 2017 to present (3 months)
Senior Digital Media planner at Digitree Inc.

Experience Details

Senior Digital Media planner

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

Digitree Inc.

Cairo, Egypt

11-50 employees

Marketing and Advertising

http://www.digitreeinc.com/?lipi=urn:li:page:d_flagship3_company;mUYVNIjtTTCbjtyaPuRitw==

Aug 2017 to present (5 months)
Senior Digital Marketing Strategist at BeIn Media

Experience Details

Senior Digital Marketing Strategist

Media/Journalism/Publishing, Marketing/PR/Advertising , Business Development

Experienced (Non-Manager)

Google AdWords - Apple Ads - Twitter Ads - Doubleclick - AdRoll - FireBase - Google Analytics -Tag Manager - FB Ads

** My Responsibilities as a Senior Digital Marketing Strategist:-

*Analyzing the results and performance of all channels in total and individually.
*Provide data insights on the impact of performance media on overall KPIs.
*Keeping track of spend and budgets.
*Responsible for budget allocation across channels based on performance.
*Provide consultancy to internal and external stakeholders in the best way to achieve their KPIs.
Collaborate with internal functional managers to create landing pages and optimize user funnel
*Review with the functional managers new technologies and keep the company at the forefront of developments in digital marketing.
*Up-to-date with the latest trends and best practices in digital marketing and measurement
*Handle all stakeholder communication from daily queries to weekly catch ups to Post Campaign Analysis reports.


Company Details

BeIn Media (multinational)

Hawally, Kuwait

11-50 employees

Marketing and Advertising, Writing and Editing, Business Services - Other

BeInMedia.com

Jan 2017 to Aug 2017 (7 months)
Digital Marketing Strategist at Yellow Media- an Egypt Yellow Pages Company

Experience Details

Digital Marketing Strategist

Marketing/PR/Advertising , Customer Service/Support

Experienced (Non-Manager)

✯ Creating digital media plans with clear targets to serve the client objectives across the social networks (Facebook, twitter, linkedin... etc), search engines (Google, Yahoo, Bing... etc), web portals (youm7, ahram, masrawy, filgoal... etc) and mobile.
✯ Manage annual budget while ensuring cost/conversion and demand generation goals are met.
✯ Lead and manage creative requests for all Paid Media Channels.
✯ Responsible for daily execution of targeting tactics inclusive of bid adjustment and budget management.
✯ Maintain strong knowledge of online advertising, retail and competitive trends.
✯ Monitoring and managing the on-going campaigns and ensure their optimum performance.
✯ Analyzing the campaigns performance and take the necessary corrective actions accordingly.
✯ Extend the running campaign to new channels like Mobile, Video, Social, if necessary.
✯ Develop and monitor A/B tests and share insights with Account managers and creative teams.
✯ Preparing insightful campaigns reports.
✯ Measure and analyze the ROI of leads through to qualified opportunities and deals won, provide performance insights and optimization recommendations


Company Details

Yellow Media- an Egypt Yellow Pages Company (multinational)

Cairo, Egypt

101-500 employees

Marketing and Advertising

YellowPages.com.eg

Oct 2015 to Jan 2017 (1 year 3 months)
Digital Marketing Specialist at Andalusia Group for Medical Services

Experience Details

Digital Marketing Specialist

Marketing/PR/Advertising , Writing/Editorial

Entry Level

Strategies:
 Launched company’s first social media presence and built awareness by creating/sharing engaging content and building a sense of community.
 Replaced costly digital media agencies, saving hundreds of thousands of dollars in fees; worked closely with marketing team to create high-quality digital media in-house.
 Conceived and executed contest strategy as a way to generate interest at little to no cost, with several of the contests going viral.


• Build and execute social media (Facebook, LinkedIn, Twitter, Pinterest, Instagram) strategy through competitive research, platform determination, bench-marking, messaging and audience identification, in addition to that create effective Facebook Ad campaigns with highly interaction and reach
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other team members to create required media and artwork
• Improve a company's organic search results.
• Write effective headlines, body copy, and websites.
• Write effective call-to-action statements.
• Strategize ways to improve and track site performance.
• Consult with web designers to improve the navigation of a site to enhance its search engine ranking.


Company Details

Andalusia Group for Medical Services (multinational)

Alexandria, Egypt

More than 1000 employees

Healthcare and Medical Services

http://www.andalusiagroup.net/

Sep 2014 to Oct 2015 (1 year 1 month)

Achievements


Increase Business and learning new tools that helped to get more profits


I was keyplayer and add a value to this company also I suggest a lot of ideas to develop business. I learnt also important good techniques.


I created all social media platforms and create A good business plan also. I improved Presences of the hospitals. and create smart and creative ideas campaigns


At schools I was Secretary of the Students' Union At University I got a scholarship because of my Excellence At Work I created effective campaigns and won Employe of the month several times I have been working as a digital marketing specialist at Yellow pages Egypt with vast and versatile experience of E-marketing and branding. Also, I have a good experience, the level of education in social media and marketing. I am an enthusiastic worker and enjoy working in a team.

Education

BA in Communication and Media Studies

Education Details

BA

Communication and Media Studies

Alexandria University, Egypt

C / Good / 65 - 75%

N/A

study & attend lectures participated in students union

Alexandria University
2008 - 2012
College Diploma in Media & Mass Communications

Education Details

College Diploma

Media & Mass Communications

AU, United States

B / Very Good / 75 - 85%

Media & Mass Communication

It was a scholarship

AU
2011 - 2011
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Abbas Helmy Secondary School

Egypt

2007

B / Very Good / 75 - 85%

N/A

Abbas Helmy Secondary School
2007

Certifications

LCCI
Jan 2015

Certificate details

LCCI

Jan 2015

N/A

N/A

N/A

New Horizons

N/A

Certificate details

Marketing on Facebook

Sep 2015

N/A

http://ude.my/UC-AJ50XIBA

UC-AJ50XIBA

Udemy

N/A

Certificate details

Certificate of Social Media Marketing - The Complete Course

Sep 2015

N/A

http://ude.my/UC-DSYJMTU2

UC-DSYJMTU2

SO ME Academy

N/A

Certificate details

Digital Marketing Channels: The Landscape

Sep 2015

N/A

N/A

N/A

University of Illinois at Urbana-Champaign

N/A

Google AdWords
May 2016

Certificate details

Google AdWords

May 2016

N/A

https://www.google.com/partners/?sourceid=awo&subid=eg-en-ha-g_prt-hasearch&gclid=CjwKEAjwsr-6BRCLvrj785rbhTsSJADjUxakgETfSQTStWlVFeQ0zHPizBLRDPWfNGsAX86PHh9ighoC6QXw_wcB#p_certification_html;cert=0

N/A

Google

N/A

Certificate details

Google Analytics

Jul 2016

N/A

https://www.google.com/partners/#i_profile;idtf=107516483935633023420;

N/A

Google

The Google Analytics individua

Certificate details

Digital Business Models

Jul 2017

N/A

N/A

N/A

Lund University School of Economics and Management

N/A

Certificate details

Marketing Fundamentals

Jul 2017

N/A

https://www.lynda.com/Business-Skills-tutorials/Marketing-Fundamentals/168334-2.html

N/A

Lynda.com

N/A

Certificate details

Inbound Marketing

May 2017

N/A

N/A

N/A

HubSpot Academy

N/A

Training and Courses

Training/Course Details

LCCI

Jan 2015

New horizons

N/A

Training/Course Details

Soft Skills

Jan 2015

New horizons

N/A

Jobseeker photo

Profile Skills and Keywords

AdvertisingAnalyticalAndalusia Group For Medical ServicesApple AdsArabicBeIn MediaBrandingBusinessBusiness Services - OtherCertificate Of Social Media Marketing - The Complete CourseChessCommitmentCommunication And Media StudiesConnect AdsCreativeCrisis ManagementCustomer ServiceDigital Business ModelsDigital MarketingDigital Marketing Channels: The LandscapeDigital Marketing SpecialistDigital Marketing StrategistEditorialEnglishFacebook AdsGoogle AdwordsGoogle AnalyticsHealthcare And Medical ServicesInbound MarketingInnovativeJournalismLCCILeadershipLinkedIn AdsLinuxMarketingMarketing And AdvertisingMarketing FundamentalsMarketing On FacebookMediaMedia & Mass CommunicationsMicrosoft PowerPointMicrosoft WordMonitoringNegotiationOnline AdvertisingOrganizerPlannerPlanningPresentation SkillsProgrammatic Campaign ManagerPublishingSenior Digital Marketing StrategistSenior Digital Media PlannerSocial MediaSoft SkillsSpanishSupportTag ManagerTeam WorkingToleranceTourismTravellingTwitter AdsVally BallWordPressWritingWriting And EditingYellow Media- An Egypt Yellow Pages Company

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Spanish

Spanish

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Facebook Ads

Facebook Ads

: Expert

: Extreme - I love it!

:

3-5 years

Twitter Ads

Twitter Ads

: Expert

: Extreme - I love it!

:

1-3 years

LinkedIn Ads

LinkedIn Ads

: Expert

: Extreme - I love it!

:

1-3 years

Google AdWords

Google AdWords

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

1-3 years

Presentation Skills

Presentation Skills

: Expert

: Extreme - I love it!

:

1-3 years

Apple Ads

Apple Ads

: Expert

: Extreme - I love it!

:

1-3 years

Tag Manager

Tag Manager

: Advanced

: High

:

Less than 1 year

WordPress

WordPress

: Advanced

: High

:

1-3 years

Google Analytics

Google Analytics

: Advanced

: Extreme - I love it!

:

1-3 years

Linux

Linux

: Intermediate

: High

:

1-3 years

Fields of Expertise

Google Adwords

Google Adwords

: Expert

: Extreme - I love it!

:

1-3 years

Advertising

Advertising

: Expert

: Extreme - I love it!

:

1-3 years

Online Advertising

Online Advertising

: Expert

: Extreme - I love it!

:

1-3 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

1-3 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

Less than 1 year

Planning

Planning

: Expert

: Extreme - I love it!

:

1-3 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

1-3 years

Crisis Management

Crisis Management

: Expert

: Extreme - I love it!

:

1-3 years

Monitoring

Monitoring

: Expert

: Extreme - I love it!

:

1-3 years

Team Working

Team Working

: Expert

: Extreme - I love it!

:

1-3 years

Commitment

Commitment

: Expert

: Extreme - I love it!

:

1-3 years

Leadership

Leadership

: Advanced

: High

:

1-3 years

Negotiation

Negotiation

: Advanced

: High

:

Less than 1 year

Branding

Branding

: Advanced

: High

:

Less than 1 year

Key Skills

Analytical, Planner, Creative, Organizer, Innovative

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