Basic Info

Ahmed Abdalla

3 years

Cairo - Alexandria, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior Digital Marketing Strategist at BeIn Media

Experience Details

Senior Digital Marketing Strategist

Media/Journalism/Publishing, Marketing/PR/Advertising , Business Development

Experienced (Non-Manager)

Google AdWords - Apple Ads - Twitter Ads - Doubleclick - AdRoll - FireBase - Google Analytics -Tag Manager - FB Ads

** My Responsibilities as a Senior Digital Marketing Strategist:-

*Analyzing the results and performance of all channels in total and individually.
*Provide data insights on the impact of performance media on overall KPIs.
*Keeping track of spend and budgets.
*Responsible for budget allocation across channels based on performance.
*Provide consultancy to internal and external stakeholders in the best way to achieve their KPIs.
Collaborate with internal functional managers to create landing pages and optimize user funnel
*Review with the functional managers new technologies and keep the company at the forefront of developments in digital marketing.
*Up-to-date with the latest trends and best practices in digital marketing and measurement
*Handle all stakeholder communication from daily queries to weekly catch ups to Post Campaign Analysis reports.


Company Details

BeIn Media (multinational)

hawally, Kuwait

11-50 employees

Marketing and Advertising

BeInMedia.com

Jan 2017 to present (6 months)
Digital Marketing Specialist at Yellow Media- an Egypt Yellow Pages Company

Experience Details

Digital Marketing Specialist

Marketing/PR/Advertising , Customer Service/Support

Experienced (Non-Manager)

• Build and execute social media (Facebook, LinkedIn, Twitter, Pinterest, Instagram) strategy through competitive research, platform determination, bench-marking, messaging and audience identification, in addition to that create effective Facebook Ad campaigns with highly interaction and reach
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other team members to create required media and artwork
• Improve a company's organic search results.
• Write effective headlines, body copy, and websites.
• Write effective call-to-action statements.
• Strategize ways to improve and track site performance.
• Consult with web designers to improve the navigation of a site to enhance its search engine ranking.


Company Details

Yellow Media- an Egypt Yellow Pages Company (multinational)

Cairo, Egypt

101-500 employees

Marketing and Advertising, Marketing and Advertising

YellowPages.com.eg

Oct 2015 to Jan 2017 (1 year 3 months)
Digital Marketing Specialist at Andalusia Group for Medical Services

Experience Details

Digital Marketing Specialist

Marketing/PR/Advertising , Writing/Editorial

Entry Level

Assist Social Media Manager in executing social media calendar.
Work with Social Media Director + Manager to develop strategy for emerging platforms.
Execute Pinterest Strategy.
Support Social Media Manager with developing blog content – from brainstorming ideas to assisting with writing posts + creating blog graphics.
Support Social Media Manager in execution of Facebook + Instagram sweepstakes
Submit Creative requests for social media assets.
Execution of blogger gifting (maintaining blogger database; working with operations team on mailings for gifting.)
Maintenance of tracking documents for social partnerships + gifting.


Company Details

Andalusia Group for Medical Services (multinational)

Alexandria, Egypt

More than 1000 employees

Healthcare and Medical Services

http://www.andalusiagroup.net/

Apr 2015 to Oct 2015 (6 months)
Social Media Marketing Specialist at Peeks Labs

Experience Details

Social Media Marketing Specialist

Marketing/PR/Advertising , Customer Service/Support, Media/Journalism/Publishing

Entry Level

Responsibilities

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions


Company Details

Peeks Labs

Cairo, Egypt

N/A

Marketing and Advertising, Marketing and Advertising, Media Production

N/A

Sep 2014 to Mar 2015 (6 months)

Achievements


Increase Business and learning new tools that helped to get more profits


I was keyplayer and add a value to this company also I suggest a lot of ideas to develop business. I learnt also important good techniques.


I created all social media platforms and create A good business plan also. I improved Presences of the hospitals. and create smart and creative ideas campaigns


It's the first time I learnt and practiced Social media and how to work in digital marketing Field. So I was so excited and Fact learner


At schools I was Secretary of the Students' Union At University I got a scholarship because of my Excellence At Work I created effective campaigns and won Employe of the month several times I have been working as a digital marketing specialist at Yellow pages Egypt with vast and versatile experience of E-marketing and branding. Also, I have a good experience, the level of education in social media and marketing. I am an enthusiastic worker and enjoy working in a team.

Education

BA in Communication and Media Studies

Education Details

BA

Communication and Media Studies

Alexandria University, Egypt

C / Good / 65 - 75%

N/A

study & attend lectures participated in students union

Alexandria University
2008 - 2012
College Diploma in Media & Mass Communications

Education Details

College Diploma

Media & Mass Communications

AU, United States

Not specified

N/A

N/A

AU
2011 - 2011
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Abbas Helmy Secondary School

Egypt

2007

B / Very Good / 75 - 85%

N/A

Abbas Helmy Secondary School
2007

Certifications

LCCI
Jan 2015

Certificate details

LCCI

Jan 2015

N/A

N/A

N/A

New Horizons

N/A

Certificate details

Marketing on Facebook

Sep 2015

N/A

http://ude.my/UC-AJ50XIBA

UC-AJ50XIBA

Udemy

N/A

Certificate details

Marketing on Facebook

Sep 2015

N/A

http://ude.my/UC-AJ50XIBA

UC-AJ50XIBA

Udemy

N/A

Certificate details

Certificate of Social Media Marketing - The Complete Course

Sep 2015

N/A

http://ude.my/UC-DSYJMTU2

UC-DSYJMTU2

SO ME Academy

N/A

Certificate details

Digital Marketing Channels: The Landscape

Sep 2015

N/A

N/A

N/A

University of Illinois at Urbana-Champaign

N/A

Google AdWords
May 2016

Certificate details

Google AdWords

May 2016

N/A

https://www.google.com/partners/?sourceid=awo&subid=eg-en-ha-g_prt-hasearch&gclid=CjwKEAjwsr-6BRCLvrj785rbhTsSJADjUxakgETfSQTStWlVFeQ0zHPizBLRDPWfNGsAX86PHh9ighoC6QXw_wcB#p_certification_html;cert=0

N/A

Google

N/A

Certificate details

Google Analytics

Jul 2016

N/A

https://www.google.com/partners/#i_profile;idtf=107516483935633023420;

N/A

Google

The Google Analytics individua

Training and Courses

Training/Course Details

Crisis Management in Social media

Nov 2014

Greek Camps

N/A

Training/Course Details

Social media analysis

Nov 2014

Greek Camps

N/A

Training/Course Details

Market research

Jan 2015

New horizons

N/A

Training/Course Details

Soft Skills

Jan 2015

New horizons

N/A

This profile is fresh!
Last update 1 days ago.

Jobseeker photo

Profile Skills and Keywords

AdvertisingAnalyticalAndalusia Group For Medical ServicesApple AdsArabicBeIn MediaBrandingBusinessCertificate Of Social Media Marketing - The Complete CourseChessCommitmentCommunication And Media StudiesCreativeCrisis ManagementCrisis Management In Social MediaCustomer ServiceDigital MarketingDigital Marketing Channels: The LandscapeDigital Marketing SpecialistEditorialEnglishFacebook AdsGoogle AdwordsGoogle AnalyticsHealthcare And Medical ServicesInnovativeJournalismLCCILeaderLeadershipLinkedIn AdsLinuxMarket ResearchMarketingMarketing And AdvertisingMarketing On FacebookMediaMedia & Mass CommunicationsMedia ProductionMicrosoft PowerPointMicrosoft WordMonitoringNegotiationOnline AdvertisingPlannerPlanningPresentation SkillsPublishingSenior Digital Marketing StrategistSocial MediaSocial Media AnalysisSocial Media Marketing SpecialistSoft SkillsSpanishSupportTag ManagerTeam WorkingToleranceTourismTravellingTwitter AdsVally BallWordPressWritingYellow Media- An Egypt Yellow Pages Company

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Spanish

Spanish

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Facebook Ads

Facebook Ads

: Expert

: Extreme - I love it!

:

3-5 years

Twitter Ads

Twitter Ads

: Expert

: Extreme - I love it!

:

1-3 years

LinkedIn Ads

LinkedIn Ads

: Expert

: Extreme - I love it!

:

1-3 years

Google AdWords

Google AdWords

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

1-3 years

Presentation Skills

Presentation Skills

: Expert

: Extreme - I love it!

:

1-3 years

Apple Ads

Apple Ads

: Expert

: Extreme - I love it!

:

1-3 years

Tag Manager

Tag Manager

: Advanced

: High

:

Less than 1 year

WordPress

WordPress

: Advanced

: High

:

1-3 years

Google Analytics

Google Analytics

: Advanced

: Extreme - I love it!

:

1-3 years

Linux

Linux

: Intermediate

: High

:

1-3 years

Fields of Expertise

Google Adwords

Google Adwords

: Expert

: Extreme - I love it!

:

1-3 years

Advertising

Advertising

: Expert

: Extreme - I love it!

:

1-3 years

Online Advertising

Online Advertising

: Expert

: Extreme - I love it!

:

1-3 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

1-3 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

Less than 1 year

Planning

Planning

: Expert

: Extreme - I love it!

:

1-3 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

1-3 years

Crisis Management

Crisis Management

: Expert

: Extreme - I love it!

:

1-3 years

Monitoring

Monitoring

: Expert

: Extreme - I love it!

:

1-3 years

Team Working

Team Working

: Expert

: Extreme - I love it!

:

1-3 years

Commitment

Commitment

: Expert

: Extreme - I love it!

:

1-3 years

Leadership

Leadership

: Advanced

: High

:

1-3 years

Negotiation

Negotiation

: Advanced

: High

:

Less than 1 year

Branding

Branding

: Advanced

: High

:

Less than 1 year

Key Skills

Analytical, Leader, Planner, Creative, Innovative

Online Presence

eg.linkedin.com/in/ahmedgalal1991https://twitter.com/Ahmedovic_Galal

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