Basic Info

Ahmed Esmail

3 years

Giza, Egypt

Bachelor's Degree

Entry level

Work Experience

Trade Marketing Specialist at AJE

Experience Details

Trade Marketing Specialist

Marketing/PR/Advertising

Entry Level

Job description:
• Participating in creating TM business plan for TT, MT, HORECA channels.
• Authorized for brand image and on-ground branding tools like coolers, POPM and trucks
• Participating in market analysis for brand and competition on monthly, quarterly and yearly bases.
• Managing relationships with all ATL and TTL branding agencies.
• Creating annual plans for BTL activities such as Roadshow, in-store activities, Branding within the marketing budget.
• Responsible for coolers planning & distributing and ensuring its criteria of distributing.
• Ensuring effective utilization of POS in the outlets in keeping with the KPIs and activity plan.


Company Details

AJE (multinational)

Giza, Egypt

More than 1000 employees

FMCG, Food and Beverage Production, Food Services/Restaurants/Catering

https://www.ajegroup.com/

Nov 2017 to present (2 months)
Marketing Communication Executive at Arabyads

Experience Details

Marketing Communication Executive

Marketing/PR/Advertising , Business Development

Entry Level

Job description:-
• Leading strategic marketing and marketing communications programs across partnership and sponsorship strategies. Moreover, formulating Public Relation strategies in coordination with industry leads locally and regionally.
• Responsible for developing and implementing regional of ATL and TTL marketing campaigns in addition leading the creation and implementation of messaging / value propositions activities around industry pain points.
• Monitoring key client issues and emerging market trends and build this intelligence into marketing strategies and programs.
• Increasing brand recognition and trust; build ABB’s reputation as a “thought leader” in key industries.
• Building the CSR Strategy for the whole year according the marketing budget.
• Planning brand budget and ensure compliance with guidelines and spend it within the agreed budget.
Achievements: Arabyads Loyalty Program – Arabyads rebranding project – Setting new system for Customer Service Department.


Company Details

Arabyads (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Marketing and Advertising, Business Services - Other

www.arabyads.com

Apr 2017 to Nov 2017 (7 months)
Assistant Brand Manager at ArabyAds

Experience Details

Assistant Brand Manager

Administration, Marketing/PR/Advertising

Entry Level

Job description:-
• Lead brand analysis on monthly, quarterly and yearly reviews to support brand reviews.
• Responsible for the Planning, monitoring and execution of ATL & BTL marketing activities.
• Assist in the development of the marketing plan for the brand.
• Setting social media strategies and Handling the agencies.
• Setting the public relation plan and leading the team to execute it.
• Responsible for the content of website.
• Handling of communication with agencies “Creative & Media”.
• Manage Forecasting cycle with the different functions to ensure achieving numbers
• Setting the CSR Strategy for the whole year according the marketing budget.
• Making events planning and supervising executing it according the marketing budget.
• Manage brand budget and ensure compliance with guidelines and spend it within the agreed budget.
• Handle brand's communication execution in all mediums.
• Develop briefs for advertising projects and support process.

Achievements:-Arbianoo Campaign – Arabyads Club Community – El-Mahata El-Gaya Event in Conrad Hotel – Participating in increasing company net profit by 13%.


Company Details

ArabyAds (multinational)

Dubai, United Arab Emirates

More than 1000 employees

Marketing and Advertising

www.arabyads.com

Oct 2015 to Apr 2017 (1 year 6 months)
Marketing Communication at Top Talents For HR and Consultation services

Experience Details

Marketing Communication

Human Resources, Marketing/PR/Advertising

Entry Level

• Making events planning and supervising executing it according the marketing budget.
• Manage brand budget and ensure compliance with guidelines and spend it within the agreed budget.
• Handle brand's communication execution in all mediums.
• Develop briefs for advertising projects and support process.
• Checking the engagement of audience through social networks with social media team.
• Making lists for the speakers and media coverage for all events.

Achievements:-The HRs Event at Novotel Cairo Airport with 100 attendees for two days.


Company Details

Top Talents For HR and Consultation services

Cairo, Egypt

11-50 employees

Human Resources

N/A

Jul 2015 to Oct 2015 (3 months)
Marketing Specialist at Tycoons Consultation

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Entry Level

Job description:-
• Making marketing plan for a new product according NPD model including ( STP, Market and Marketing Research, Pricing , Marketing Communication , Strategic plan , SWOT analysis , SWOT Matrix ,CRM, Action Plans ).

Achievements:-
Extreme fries marketing plan for a new product with verity of flavors and packages -Zero Caffeine marketing plan for a healthy product -Charatis Chips marketing plan for a healthy product that will be in the market soon.


Company Details

Tycoons Consultation

Egypt

11-50 employees

Management Consulting, Marketing and Advertising

N/A

Jan 2015 to Jul 2015 (6 months)
Marketing Specialist at Rainbow Egypt

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Entry Level

1-making brain storm with my team and Creating ideas for event we will gonna make.
2-selecting marketing strategy and making analysis for market , marketing and competitors.
3- preparing marketing plan (4P`s)
4-Risk plan for each event


Company Details

Rainbow Egypt

Giza, Egypt

11-50 employees

Entertainment , Marketing and Advertising

www.facebook.com/Rainbow.Egypt.Events

Jan 2014 to Jan 2015 (1 year)
Marketing Specialist at Smart Bus

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Entry Level

Making marketing plan for the service that we created ( STP, MIS, Pricing , Marketing Communication , Strategic plan , SWOT analysis ,CRM, Action Plans ).

Achievements :- Winning the 3rd place in a national competition which split into into 8 categories and 120 team in each category.


Company Details

Smart Bus

Cairo, Egypt

1-10 employees

Transportation

N/A

Oct 2014 to Jan 2015 (3 months)

Achievements


Achievements :- Wla Zaman Ya Ramdan at Lagona village – Crazy Runners ( عكها ( at zamalek in Giza.


Achievements :- having the 3rd place in a national competition which split into into 8 categories and 120 team in each category.


Education

College Diploma in marketing

Education Details

College Diploma

marketing, brand management, marketing communications

American University in Cairo (AUC), Egypt

Not specified

Certificates: Certificate of

N/A

American University in Cairo (AUC)
2017 - 2018
BSC Degree of commerce in Faculty of Commerce ,Accounting Major

Education Details

BSC Degree of commerce

Faculty of Commerce ,Accounting Major

Cairo University, Egypt

C / Good / 65 - 75%

Accounting Marketing Auditing Sales Production Commercial Law

Completed

Cairo University
2011 - 2015
High School - Thanaweya Amma

High School Details

Thanaweya Amma

El saeedia secondary school

Egypt

2011

A / Excellent / 85 -100%

N/A

El saeedia secondary school
2011

Certifications

Certificate details

Marketing & D.Marketing Sessions

Oct 2013

90 out of 100

N/A

N/A

Update CU

N/A

IELTS
Mar 2017

Certificate details

IELTS

Mar 2017

5.5 out of 9

https://www.ielts.org/

012320

British Council

N/A

Certificate details

AUC marketing Management Certifications

May 2017

N/A

http://schools.aucegypt.edu/sce/CareerSkillsDevelopmentPrograms/Pages/Marketing.aspx

N/A

American University in Cairo

Certificates:
Certificate of

Training and Courses

Training/Course Details

Marketing

Mar 2014

Update

 Marketing Workshop Place: Update CU organization Period : 96 hours Achievements : Best team for 7 times for these marketing plans (EXtreme fries – EbOla Attackers event – Zero caffeine ).

Sales at Update
Oct 2013

Training/Course Details

Sales

Oct 2013

Update

N/A

Training/Course Details

ICDL

Sep 2013

Cairo university

N/A

Jobseeker photo

Profile Skills and Keywords

AJEAUC Marketing Management CertificationsAc MilanAccountingAdaptiveAdministrationAdobe PhotoshopArabicArabyAdsAssistant Brand ManagerBlackberry 9780 BoldBrand ManagementBusinessBusiness Services - OtherCateringCommunicatorCreativeDesigningEnglishEntertainmentFMCGFaculty Of Commerce ,Accounting MajorFlexibleFood And Beverage ProductionFood ServicesFundraisingHuman ResourcesICDLIELTSManagement ConsultingMarketingMarketing & D.Marketing SessionsMarketing And AdvertisingMarketing CommunicationMarketing Communication ExecutiveMarketing CommunicationsMarketing SpecialistMicrosoft AccessMicrosoft ExcelMicrosoft PowerPointMicrosoft WindowsMicrosoft WordOne Hundred Years Of SolitudePresenterProblem SolverPromotion MixReceptionRestaurantsSalesSteve JobsTrade Marketing SpecialistTransportation

Self-assesed Skills

Languages

English

English

: Advanced

: Advanced

: Intermediate

: Advanced

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

1-3 years

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

3-5 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: Extreme - I love it!

:

1-3 years

Microsoft Excel

Microsoft Excel

: Intermediate

: High

:

Less than 1 year

Microsoft Access

Microsoft Access

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Fields of Expertise

Fundraising

Fundraising

: Expert

: Extreme - I love it!

:

1-3 years

Reception

Reception

: Expert

: Extreme - I love it!

:

1-3 years

sales

sales

: Expert

: Extreme - I love it!

:

5-7 years

Designing

Designing

: Advanced

: Extreme - I love it!

:

1-3 years

Accounting

Accounting

: Advanced

: Medium

:

1-3 years

Promotion mix

Promotion mix

: Advanced

: Extreme - I love it!

:

1-3 years

marketing

marketing

: Intermediate

: Extreme - I love it!

:

1-3 years

Key Skills

Communicator, Presenter, Creative, Problem Solver, Flexible / Adaptive

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