Basic Info

Ahmed Maher

9 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Marketing Manager at 2B Computer - IT Retail Stores

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

Responsibilities:
• Prepare annual marketing plan and ensure conformance with budget and company’s strategy.
• Responsible for planning and executing the all marketing communication (ATL or BTL channels).
• Monitors performance against plans and implements corrective action as appropriate.
• Select and manage external suppliers and agencies to execute the printing and production for different marketing materials.
• Develops and maintains relationships with key partners and vendors to ensure the benefits of associations are maximized.
• To monitor and evaluate all marketing expenditure activities to provide recommendation for the future.
• Create cross-promotion or joint promotional campaigns with different brands to attract new customers and increase leads and sales for the stores.
• Monitoring the competitors in terms of promotions and advertisements.
• Supervising the digital marketing team in terms of content, planning, strategy, and ads campaigns.
• Develop research and survey to measure the performance of sales team and customer satisfaction through different tools of research.


Company Details

2B Computer - IT Retail Stores

Cairo, Egypt

51-100 employees

Retail

www.2bcomputer.com

Dec 2014 to present (2 years)
Account Manager - Client Service Department at Look Advertising Company

Experience Details

Account Manager - Client Service Department

Marketing/PR/Advertising

Manager

Accounts / Clients:

• Total Egypt (Gas Stations – Lubricants – Bonjour Shops) – (ATL & BTL).
• Asfour Crystal International (Gifts & Accessories & CRYS-Title) – (BTL).
• Caravan Marketing Company (Bonjorno Café products) – (BTL).

Responsibilities:

• Manage Advertising plans & budgets to deliver effective communication with the target market.
• Serve as the liaison between the agency and client to ensure that client goals, budget, and target audience are reached.
• Regular coordination with suppliers, designers, free-lancers to deliver the required marketing materials to the clients.
• Contribute with clients to develop marketing plans and strategies.
• Develop ideas for promotion activity or an activation to increase the consumers ‘bond with the brands which are manufactured by the clients.
• Contribute with creative teams to ensure spot on communication with the target audience and fulfill clients’ objectives
• Develop and maintain strong active relationships with key clients at both senior and mid-management levels and have an in-depth knowledge of the industry and client business needs.
• Managing, reviewing progress and delivering the client’s advertisements projects.
• Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
• Create various marketing materials to be used across various media platforms.
• Training and managing new account executives.

Projects:
• Total Egypt (Lubricants) (ATL) & (BTL) campaign for “Formula One recommending TOTAL QUARTZ 9000” in terms of posters, flyers, outdoor signs, and promotions
• Asfour Crystal International (BTL) projects in terms of brochures, flyers, sales kit and price lists for Crystal Accessories and gifts and magazine ads for CRYS-Title” in ICS exhibition 2014.
• Caravan Marketing Company “Bonjorno Coffee Mix” (BTL) projects in terms of posters, flyers, promotion boxes, packaging designs, and stands.


Company Details

Look Advertising Company

Giza, Egypt

51-100 employees

Marketing and Advertising

www.look.com.eg

Mar 2013 to Dec 2014 (1 year 9 months)
Senior Account Executive (Client Service Department) at LOOK Advertising Company

Experience Details

Senior Account Executive (Client Service Department)

Marketing/PR/Advertising

Experienced (Non-Manager)

Accounts / Clients:

• Nestlé ice-cream Egypt.
• Caravan Marketing (Bonjorno Café).
• Asfour Crystal International.
• Universal (Home appliances).

Responsibilities:

• Handling full advertising campaigns starting from interpreting the client's brief and issuing the agency's brief to the creative department to full involvement in the production process to delivering final materials to the client and media channels.
• Regular coordination with different suppliers such as printing houses, production houses, and media companies.
• Monitoring the competition's activities.
• Ensuring the brand visibility to reach the highest level and capture the optimum in the market among competitors.
• Developing small scale researches in forms of questionnaires and making its analysis in a presentation to the client.

Projects:

• Nestlé ice-cream (Ice-cream factory Advertising campaign in terms of establishing booth, booklets, branding playing cards ,and chess which was launched during Ramadan 2011), in addition to doing Below the line (BTL) advertising such as print ads , flyers, refrigerators stickers..etc for other brands under ice-cream category.
• Caravran Marketing (Bonjorno Coffee Mix) Full Advertising campaign in terms of TV & radio production 30 seconds ad , outdoor ads, poster, flyer, packaging , van designs and promotion box which was launched in 2010.
• Caravran Marketing (Bonjorno Cappuccino) Full Advertising campaign in terms of TV & radio production 30 seconds ad, outdoor ads, poster, flyer, packaging, van designs and promotion box which was launched in 2009.
• Asfour Crystal - CFC (Crystal Fashion Components) sector especially export section, Developing brand names (Asfourelle & Al Mass), corporate manual identity for the brands under CFC , Initiate advertising campaign in terms of posters, flyers, packaging designs, & internet (the launch was in 2009).
• Universal (Heaters Tritium, LCD Blueline, Washing Machine ECO Full Advertising campaign which were launched during June 2009) in terms of TV & radio production ads, outdoor ads printings flyers, danglers, & posters.


Company Details

LOOK Advertising Company

Giza, Egypt

51-100 employees

Marketing and Advertising, Marketing and Advertising

www.look.com.eg

Dec 2009 to Mar 2013 (3 years 3 months)
Account Executive (Client Service Department) at LOOK Advertising Company

Experience Details

Account Executive (Client Service Department)

Marketing/PR/Advertising

Entry Level

Accounts / Clients:
• Unilever (AXE & Rexona) deodorants
• Caravan Marketing (Bonjorno Coffee Mix)
• Misr Cosmetics (Ciao-Amanda-Sandy).
• El Tawfikia Real Estate.

Responsibilities:
• Coordinating between the client and the different departments in the agencies such as creative department, media planning department, and production department, and clearly communicating the client's needs and requirements.
• Involved as part of team in all production processes whether TV, radio commercials or even printings as also gained a knowledge and experience.
• Participate in brain-storming sessions with the creative team for different jobs.

Projects:
• Unilever - Deodorants Axe (Valentine's Advertising campaign 2007) in terms of outdoor designs, posters, flyers, internet banners, activation road shows and malls
• Unilever - Deodorants Rexona (Mashbak Advertising campaign 2007) in terms of radio, posters, flyers, booklets, activation through universities and colleges
• Caravran Marketing (Bonjorno Coffee Mix) Full Advertising campaign in terms of TV & radio production 30 seconds ad, outdoor ads, poster, flyer, packaging, van designs and promotion box which was launched in 2008
• Misr Cosmetics (Below the line) BTL projects in terms of posters, flyers , promotion boxes , packaging designs , and stands for the 3 brands (Ciao, Amanda, & Sandy) in facial, hands, hair, body products - personal care category.
• El Tawfikia Real Estate (Summer Field Compound) advertising campaign in terms of newspapers, flyers, posters, and brochure for the project in addition to other newspaper ads for different projects and developing the stationary for its company’s’ branch in Germany which is called "Bravia".


Company Details

LOOK Advertising Company

Giza, Egypt

51-100 employees

Marketing and Advertising, Marketing and Advertising

www.look.com.eg

Nov 2007 to Dec 2009 (2 years 1 month)
Account Coordinator (Client Service Department) at LOOK Advertising Company

Experience Details

Account Coordinator (Client Service Department)

Marketing/PR/Advertising

Entry Level

Accounts / Clients:
• Restoria Discreet Hair Cream.
• Dabur Egypt (Miswak Toothpaste).

Responsibilities
• Supporting the whole team in client service department in different tasks.
• Writing client's reports, invoices, quotations, and presentations.
• Learning how to approach clients and handling client's requests.
• Taking a full training and experiences of dealing with clients.

Projects:
• Restoria Discreet Hair Cream (Treatment for Grey Hair) Full Advertising campaign in terms of (TV & radio production 30 seconds ad, outdoor ads, poster, flyer, stand and door stickers for pharmacies) which were launched in mid-2006 till mid-2007.
• Dabur Egypt (Miswak toothpaste) Advertising Campaign (adaptation) the TV ad from Dubai , developed dubbing for the voice , radio production , posters, flyers , stands ,and packaging designs in addition to some pharmacy banners branded


Company Details

LOOK Advertising Company

Giza, Egypt

51-100 employees

Marketing and Advertising, Marketing and Advertising

www.look.com.eg

Sep 2006 to Nov 2007 (1 year 2 months)
Sales & Marketing Executive (Trainee) at PARC - Pan Arab Research Center

Experience Details

Sales & Marketing Executive (Trainee)

Marketing/PR/Advertising

Entry Level

During the summer of 2006, going for a training in the marketing department acting like marketing & sales executive. As performing the following tasks:
1. Understanding the products and services which are offered by the company.
2. Exploring the market needs and seeking the potential in the market.
3. Gaining the knowledge of the software used for the media in addition to the procedures of collecting data.
4. Learning how to establish client database.


Company Details

PARC - Pan Arab Research Center

Giza, Egypt

N/A

Research

N/A

Jul 2006 to Aug 2006 (1 month)

Achievements


• Anniversary Event (2B saving February) promotion campaign for 2015 & 2016.
• Opening Event for new stores (2B Mobile) at Mall of Arabia & Al-Nozha Heliopolis.
• Raffle Event for big prize with a music concert at Mall of Arabia – dancing fountain.
• Raffle Event for New Year’s 2016 (Wish Box) campaign at Maadi store.



• Total Egypt (Lubricants) (ATL) & (BTL) campaign for “Formula One recommending TOTAL QUARTZ 9000” in terms of posters, flyers, outdoor signs, and promotions.
• Asfour Crystal International (BTL) projects in terms of brochures, flyers, sales kit and price lists for Crystal Accessories and gifts and magazine ads for CRYS-Title” in ICS exhibition 2014.
• Caravan Marketing Company “Bonjorno Coffee Mix” (BTL) projects in terms of posters, flyers, promotion boxes, packaging designs, and stands.


• Nestlé ice-cream (Ice-cream factory Advertising campaign in terms of establishing booth, booklets, branding playing cards ,and chess which was launched during Ramadan 2011
• Caravran Marketing (Bonjorno Coffee Mix) Full Advertising campaign which was launched in 2010
• Caravran Marketing (Bonjorno Cappuccino) Full Advertising campaign which was launched in 2009.
• Asfour Crystal - CFC (Crystal Fashion Components) sector especially export section, Developing brand names (Asfourelle & Al Mass), corporate manual identity for the brands under CFC , Initiate advertising campaign in terms of posters, flyers, packaging designs, & internet (the launch was in 2009).
• Universal (Heaters Tritium, LCD Blueline, Washing Machine ECO Full Advertising campaign which were launched during June 2009) in terms of TV & radio production ads, outdoor ads printings flyers, danglers, & posters.


• Unilever - Deodorants Axe (Valentine's Advertising campaign 2007) in terms of outdoor designs, posters, flyers, internet banners, activation road shows and malls
• Unilever - Deodorants Rexona (Mashbak Advertising campaign 2007) in terms of radio, posters, flyers, booklets, activation through universities and colleges
• Caravran Marketing (Bonjorno Coffee Mix) Full Advertising campaign in terms of TV & radio production 30 seconds ad, outdoor ads, poster, flyer, packaging, van designs and promotion box which was launched in 2008.
• Misr Cosmetics (Below the line) BTL projects in terms of posters, flyers , promotion boxes , packaging designs , and stands for the 3 brands (Ciao, Amanda, & Sandy) in facial, hands, hair, body products - personal care category.
• El Tawfikia Real Estate (Summer Field Compound) advertising campaign in terms of newspapers, flyers, posters, and brochure for the project in addition to other newspaper ads for different projects.


• Restoria Discreet Hair Cream (Treatment for Grey Hair) Full Advertising campaign in terms of (TV & radio production 30 seconds ad, outdoor ads, poster, flyer, stand and door stickers for pharmacies) which were launched in mid-2006 till mid-2007.
• Dabur Egypt (Miswak toothpaste) Advertising Campaign (adaptation) the TV ad from Dubai , developed dubbing for the voice , radio production , posters, flyers , stands ,and packaging designs in addition to some pharmacy banners branded.


Education

MBA in Marketing

Education Details

MBA

Marketing

Arab Academy for Science, Technology and Maritime Transport, Egypt

A / Excellent / 85 -100%

N/A

N/A

Arab Academy for Science, Technology and Maritime Transport
2008 - 2010
BBA in Business

Education Details

BBA

Business, Marketing, Mass Commuincation

Misr International University (MIU), Egypt

A / Excellent / 85 -100%

N/A

N/A

Misr International University (MIU)
2002 - 2006
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Saint George College

Egypt

2002

A / Excellent / 85 -100%

N/A

Saint George College
2002

Certifications

MBA Degree
Dec 2010

Certificate details

MBA Degree

Dec 2010

3.41 out of 4.00

N/A

N/A

Arab Academy for Science and technology (AAGSB)

Master of Business Administration degree (MBA) in Marketing in 2010, Arab Academy for Science and technology (AAGSB), Cairo, Egypt, GPA 3.40 (on scale of 4.0)

Certificate details

E-Marketing Diploma

Jul 2013

N/A

N/A

N/A

eMarketing Egypt Company

N/A

Training and Courses

Training/Course Details

E-Marketing Diploma

May 2013

eMarketing Company Egypt

E-marketing Diploma includes: marketing principals, introduction to internet marketing, online consumer behavior, website usability, Google AdWords, social media management and online B2B

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Profile Skills and Keywords

Account Coordinator (Client Service Department)Account Executive (Client Service Department)Account Manager - Client Service DepartmentAdobe PDFAdobe PhotoshopArabicBusinessBusiness-orientedComputers & Mobile PhonesCustomers ServiceE-Marketing DiplomaEnglishFrenchHard WorkerInnovativeInternational TradeInternet SearchLearning Other LanguagesMBAMBA DegreeMarketingMarketing And AdvertisingMarketing CommunicationMarketing ManagerMass CommuincationMicrosoft OfficeOrganizerParticpating In Event & OutgoingPresenterReadingResearchRetailSales & Marketing Executive (Trainee)Senior Account Executive (Client Service Department)Studying MarketingTraining & Teaching AdvertisingTraveling

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Advanced

: Advanced

: Advanced

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Advanced

: Extreme - I love it!

:

More than 7 years

Internet Search

Internet Search

: Advanced

: High

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: High

:

5-7 years

Adobe PDF

Adobe PDF

: Intermediate

: High

:

5-7 years

Fields of Expertise

Marketing Communication

Marketing Communication

: Advanced

: High

:

5-7 years

Customers Service

Customers Service

: Advanced

: High

:

5-7 years

Training & Teaching Advertising

Training & Teaching Advertising

: Advanced

: High

:

5-7 years

Marketing

Marketing

: Intermediate

: Extreme - I love it!

:

5-7 years

International Trade

International Trade

: Beginner

: Extreme - I love it!

:

1-3 years

Key Skills

Business-oriented, Hard worker, Presenter, Organizer, Innovative

Online Presence

eg.linkedin.com/pub/ahmed-maher/3b/92b/465/https://www.facebook.com/ahmed.m.mohamed.1420https://twitter.com/ahmaher85http://ahmaher85.wordpress.com/

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