Basic Info

Ahmed Youssef

13 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Appliances Marketing Manager at Minlo

Experience Details

Appliances Marketing Manager

Marketing/PR/Advertising

Manager

1. Minlo company: (www.minlo.com)
I.Appliances Marketing Manager (Dec’15-Present)
• Responsible for category strategy & P&L delivery
• Formulate and manages of the consumer marketing plan
• Portfolio management, product development, PIPO (Products In Products Out) plans
• Develop pricing & promotion strategy
• manage monthly rolling forecast and business planning
• Lead quarterly business reviews & annual planning cycle
• Responsible for briefing all marketing briefs e.g. creative, media, in store
II. Senior Trade Marketing Manager (Nov'14-Nov’15)
• Leading development of the TM Strategy & managing investments and initiatives execution, to achieve defined business objectives across all product categories
• Development of a trade promotional & visibility plan with key customers and channels cooperate with other departments to fulfill assigned tasks
• Recruit and coach staff on professional knowledge and job-related skills, Set up KPIs to appraise staff’s performance
• Ensuring alignment across the Sales and Marketing functions
III. Braun Business Unit Manager (Oct'13-Oct'14)
• Working with P&G to prepare annual sales forecast & marketing activities plans
• Establishing channel strategies and implementing the associated plans
• Driving business though leading sales (Traditional & Modern trade) and Trade Marketing teams (4 supervisors, 10 front line & permanent 30 ushers)
• Prepare and review operational reports and schedules to ensure accuracy and efficiency
Achievements Highlights
• +300% in store visibility Index
• +60% shelf share across all categories at
• 90% availability of power SKUs across top customers • Achieved sales using -20% spending in trade incentives
• P&G-Braun MENA best overall achievement (visibility, distribution, sales, executions...etc)



Company Details

Minlo

Egypt

101-500 employees

FMCG

http://minlo.com/

Oct 2013 to present (3 years 2 months)
Marketing & Sales Services Manager at Syngenta

Experience Details

Marketing & Sales Services Manager

Marketing/PR/Advertising

Manager

Leading a team (CRM, Marketing Intelligence, Marketing Communication) to deliver the following
• Consolidating all tactical & strategic marketing campaigns (Customer Segmentation, Brand plans, Portfolio positioning, Pricing, …etc)
• Sales team support (customer target segments, commercial trainings & developments, key accounts sales plans, follow up on proper campaign execution, effective reporting…etc)
• CRM & Business planning tools feeding with quality timely information to support business growth & excellence aligning tactical country plans to regional & global strategic directions
• Manage new Go To Market strategic projects & business development opportunities (Portfolio, Channel development…etc)
Developing business proposals & projects, starting with concept development, proposal preparation, relative processes & policies creation and execution


Company Details

Syngenta (multinational)

Egypt

More than 1000 employees

Agriculture/Fishing/Farming

http://www.syngenta.com/global/corporate/en/Pages/home.aspx

Oct 2010 to Apr 2013 (2 years 6 months)
Key Accounts Manager at ExxonMobil

Experience Details

Key Accounts Manager

Sales/Retail

Experienced (Non-Manager)

I. Key Accounts Manager
Direct sales to Major Automotive factories & service centers country wide, through building customized KAM plans based on solution offering (Products & Services) for best customer satisfaction and company profit, in coordination with supply chain, marketing & finance
II. Territory Manager
Indirect sales, through distributors (traders & service stations)
Business Line: Lubricants & Specialties (L&S)
• Develop individual account strategies in support of territory sales goals. Analyze/solve customer business issues and present meaningful recommendations/solutions.
• Work with channel partners to achieve sales results. Support distributor sales representative in implementing target market programs and closing new business opportunities as outlined by the integrated distributor business plan.
• Implement account solicitation and service plans at Customer Account locations.


Company Details

ExxonMobil (multinational)

Egypt

More than 1000 employees

Oil and Gas

http://corporate.exxonmobil.com/en/

May 2005 to Mar 2010 (4 years 10 months)
Group Product Manager at Olympic Group

Experience Details

Group Product Manager

Marketing/PR/Advertising

Manager

I. Group Product Manager:
leading the product managers team, responsible for driving products portfolio, marketing strategies and programs consistent with overall business objectives in one segment, utilizing traditional and innovative marketing/product approaches, tools and methodologies
II. Product Manager:
Responsible for the product planning and execution throughout the product life cycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with, sales, service marketing and supportive functions to ensure revenue and customer satisfaction goals are met, also ensuring that the product supports the company's overall strategy and goals.


Company Details

Olympic Group

Egypt

More than 1000 employees

Consumer Electronics

N/A

Jan 2002 to Apr 2005 (3 years 3 months)

Education

MBA in Business Administration

Education Details

MBA

Business Administration

ESLSCA Business School, Egypt

B / Very Good / 75 - 85%

N/A

N/A

ESLSCA Business School
2002 - 2004
BSc mechanical engineering in Mechanical Engineering

Education Details

BSc mechanical engineering

Mechanical Engineering

Higher Technological Institute (HTI), Egypt

C / Good / 65 - 75%

N/A

N/A

Higher Technological Institute (HTI)
1995 - 2001

Certifications

Certificate details

Six Sigma green belt

Sep 2006

N/A

N/A

N/A

AUC

N/A

This profile is not updated!
Last update more than 3 months ago.

Jobseeker photo

Profile Skills and Keywords

AgricultureAnalyticalAppliances Marketing ManagerArabicBusiness AdministrationBusiness DevelopmentBusiness-orientedCommunicatorConsumer ElectronicsEnglishExxonMobilFMCGFarmingFishingGroup Product ManagerKey Accounts ManagerLeaderMBAMS OfficeManagementMarketingMarketing & Sales Services ManagerMechanical EngineeringOil And GasPlannerRetailSalesSix Sigma Green BeltSyngenta

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

MS Office

MS Office

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Management

Management

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Sales

Sales

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Leader, Planner, Business-oriented, Communicator

Online Presence

eg.linkedin.com/in/ahmedhyoussef

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