Ahmed Mahmoud Hazzaa

Marketing ManagerFull Time

• Job Details:• Manage the roll out of marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, • Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders • Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows • Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success • Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines • Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development • Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities • Develop, proactively manage and implement the annual cluster marketing plan to include digital Marketing, brand and loyalty marketing within budget guidelines • Develop and manage all social media activity for the cluster and support departmental initiatives

Category Marketing ManagerFull Time

• Job Details:• Prepare and execute annual category marketing and brand plans while delivering the business growth agenda in a profitable manner. • Develop effective brand strategy by integrating both traditional as well as digital marketing methods. • Build, plan and implement the overall digital marketing strategy to increase online traffic to the company website; develop and lead digital marketing initiatives and campaigns. • Provide strategic recommendation to the senior management team for expansion or rationalization based on strong knowledge and understanding of product portfolio. • Coordinate with the product development team to communicate innovation strategy and development for different company products to commercialize and launch innovations. • Research the consumer markets, monitor the latest market trends, and identify all the potential areas for the product to invest in considering the spending habits and the needs of the customer. • Analyze competitors’ strategies for similar products and services and accordingly create counter plans to sustain market share for the company. • Monitor the consumer reactions and distribution of the product via market research and focus groups • Manage promotion planning and execution through cross-functional teams; drive marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brand.

Brand ManagerFull Time

• Job Details:• Manage 2 of the company’s flagship brands – Tank with a product range of cartridges for water purification and Koldair range of water dispensers. • Develop the product marketing plan and create associated product roadmaps to achieve the marketing objectives of penetration and growth. • Work closely with the Sales Manager, shoppers, and customers to develop business plans related to area of focus (i.e. business segment, product, region, etc). Collaborate with other key functional areas like Operations and Finance to execute the plan. • Establish product launch plan aligned to the product strategy, positioning, market availability and visibility and online presence to deliver predefined initial sales volumes. • Track and analyze inputs including retail audits, market research inputs and customer insights to identify new business opportunities including product innovation and product enhancements. • Collaborate with the research and development (R&D) and technical application teams to transform innovative business ideas to saleable products. • Develop product strategies and pricing strategies to achieve targeted sales volumes, revenues and margins based on key parameters of demand, supply, costs and competition. • Formulate accurate sales forecasts and budgets and monitor marketing expenses against approved budgets to identify and correct variances. • Produce analytical sales and marketing reports on a monthly, quarterly and annual basis to enabling the management in arriving at optimum business decisions. • Prepare and track records of the brand sales performance including advertising and sales promotion spending against budgets. • Manage the planning and execution of consumer and trade promotion programs and marketing events to create, build and sustain brand awareness and equity. • Develop and implement plans to achieve P&L objectives for each product and channel to achieve and maintain overall category profitability targets. • Evaluate competitor performance and market trends and formulate effective action plans with timelines and required spend to leverage opportunities and counter threats. • Support better positioning and brand optimization of company products through improvements in pricing, distribution and point of sale materials (POSM). • Utilize market research data provided by the 3rd party market research agency along with insights gained through ongoing visits to customers and non-customers for specifying market requirements for current and future penetration. • Build competencies of sales, ushers and customer service teams by providing required product and commercial training. • Track various market segments to identify and leverage opportunities channel development to achieve better product penetration and sales.