Basic Info

Name: Ahmed Hazzaa

Professional Experience: 7 years

Location: Cairo, Egypt

Highest Education: Bachelor's Degree

Career Level: Experienced

Work Experience

Product Manager at Minlo

Experience Details

Job Title: Product Manager

Job Role: Marketing/PR/Advertising

Career Level: Manager

Job Details:  Define the product Marketing plan and create product road map
 identify opportunities for product innovation and product enhancements
 Develop pricing strategies and product policies
 Preparing accurate sales forecasts & budget and monitoring the marketing expenses versus budgets
 preparing monthly, quarterly and annually Sales & Marketing analytical reports
 Analyzes profitability reports and come up with results and conclusion
 Follow up and measure customer's satisfaction through ( digital marketing, call center, ushers
 Identify key competitor and consumer trends(through various surveys)
 Develops and execute various Marketing initiatives (Campaigns, promotions, online marketing Ideas and POSM and other Marketing activities
 Specifying market requirements for current and future penetration by conducting market research through IPSOS supported by on-going visits to customers and non-customers
 Monitoring product performance to achieve customers’ satisfaction through effectively following up on their needs
 Provide the product commercial training to the Sales, Ushers and customer service team
 Identify the area of channel development in different market segment
 Analyze retail audit to identity area of development and new business opportunities

Company Details

Name: Minlo

Location: Cairo, Egypt

Size: More than 1000 employees

Industries: Manufacturing

Website: www.minlo.com

Nov 2016 to present (8 months)

Brand Manager at EGC - Iceman

Experience Details

Job Title: Brand Manager

Job Role: Marketing/PR/Advertising

Career Level: Manager

Job Details:  Develop, adapt and follow-up the implementation of the tactical plan in line with company strategic product objectives
 Manage external marketing partner with media and digital agencies on BTL activities
 Sit a Digital strategy for the Brand that can met the brand identity and objectives
 Analyze sales data for each product to identity which product is performing and deleting the unperformed one
 Working with the finance department to analyze each product profit margin compared to the manufacturing cost and packaging
 Monitor and execute strategy with the manufacturing to manage each product weight and package compared to other competitive products in the market
 Responsible for the brand annual planning and executing
 Develop and maintain strong working relationships with key customers to support current and future product objectives
 Communicate efficiently with sales and trade team to insure the brand building area
 Managing the status of projects, product testing and the evaluation of external agencies
 Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy
 Coordinating the development of communication materials such as catalogs, Social Media, brochures, packaging and in-store displays.

Company Details

Name: EGC - Iceman

Location: 6 october city, Egypt

Size: N/A

Industries: FMCG, Food and Beverage Production

Website: N/A

Feb 2016 to Nov 2016 (9 months)

Marketing Specialist at EGC - Iceman

Experience Details

Job Title: Marketing Specialist

Job Role: Marketing/PR/Advertising

Career Level: Experienced (Non-Manager)

Job Details:  Plan and Develop the direct marketing activities for the sweet , chocolate and ice cream category brand for Iceman
 Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products , create the monthly marketing report
 Manage the POP of the brand whether in Hypermarket or small and large supermarkets
 Work with sales department in analyzing product performance with other competitors in the market
 Monitor and execute strategy with the manufacturing to manage each product weight and package compared to other product in the market
 Conducting a blind product testing with different market sector to analyze the differentiation based on the (taste, smell, sugar volume, etc….)
 Work on the promotional plan whether to consumers or traders
 Manage and work with activation team on lunching product in key accounts and other events in malls and universities

Company Details

Name: EGC - Iceman

Location: 6 october city, Egypt

Size: More than 1000 employees

Industries: FMCG, Food and Beverage Production

Website: N/A

Sep 2015 to Feb 2016 (5 months)

Marketing Executive at Choice Financial Consulting

Experience Details

Job Title: Marketing Executive

Job Role: Marketing/PR/Advertising

Career Level: Experienced (Non-Manager)

Job Details: Utilize and adapt media, promotional materials, and displays for community marketing
 Develop marketing strategy for region by incorporating appropriate mix of print media, community events, and other channels as needed
 Coordinate, edit, and proof, with high attention to detail, all marketing media placed
 Conducting a market research about other regional financial opportunity in MENA region
 Working closely with media and vendor designers to reach the physical appearance to financial services
 Manage and develop digital marketing channels website, SMM,SEO
 Strategic Consulting, including business plan & sales strategy development

Company Details

Name: Choice Financial Consulting

Location: Egypt

Size: 1-10 employees

Industries: Accounting and Auditing Services, Financial Services

Website: N/A

Nov 2014 to Oct 2015 (11 months)

Marketing Specialist at German Lebanese CO for industry

Experience Details

Job Title: Marketing Specialist

Job Role: Marketing/PR/Advertising

Career Level: Entry Level

Job Details: • Assist with development ,writing and communication of marketing plans promotional recaps project recommendations and presentations
• Ensure that locally developed creative marketing materials undergo brand view and adhere to the strict brand guidelines
• Develop and manage marketing programs which can include social media, videos, events, website and marketing automation
• Establish and monitor project timelines to meet deadlines for mailing marketing materials to member and assist with the printing and delivery of collateral materials to branches to support promotions
• Identify brand building areas
• Assist in product management pricing, promotions and geographic distribution
• Assisting the color shops in their promotional campaigns and distribution

Company Details

Name: German Lebanese CO for industry

Location: Cairo, Egypt

Size: 51-100 employees

Industries: Manufacturing

Website: N/A

May 2014 to Sep 2014 (4 months)

Customer Service representative at Vodafone Egypt

Experience Details

Job Title: Customer Service representative

Job Role: Customer Service/Support

Career Level: Entry Level

Job Details: •Communicating effectively with clients over the telephone to disseminate company products/services information, to obtain orders or cancel accounts and accordingly catering to complaints/inquiries faced by them.
•Handling customers' service or billing complaints by performing required action including refunding money and adjusting bills, thus ensuring appropriate changes are made within a reasonable time frame.
•Evaluating customer feedback to suggest modifications and accordingly offering high quality services, thus achieving customer satisfaction as per the Service Level Agreements.
•Attending to customer inquiries, demonstrating thorough product knowledge and providing excellent customer service thus developing a large customer base.
•Providing fundamental support in all phases of client service, client relationship building and account maintenance to assist the company activities.
•Projecting a highly professional and customer friendly image to clients, forging long term business relationships as a key impetus to expansion and growth.
•Demonstrating sound knowledge of company pricing system and policies, thereby utilizing the same appropriately to meet long-term objectives of the organization
•Played a pivotal role in increasing response to the Net Promoter Score resulting in maximized revenue and business expansion

Company Details

Name: Vodafone Egypt (multinational)

Location: Egypt

Size: N/A

Industries: Telecommunications

Website: www.vodafone.com.eg

Oct 2011 to May 2014 (2 years 7 months)

Achievements

See Achievements

Achievements as Brand Manager at EGC - Iceman (2016 - 2016)
Applying a distribution channel strategy of 70% Wholesaler and 30% Retailing which lead to increase the sales of 20% Monthly

Achievements as Customer Service representative at Vodafone Egypt (2011 - 2014)
A 9 Months with ZERO Customer complaint

Other achievements in school, university, sports, etc...