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Ahmed Muhammed Eldegwei

Marketing Manager at Arabian Co.

Maadi, Cairo, Egypt

Work Experience

  • Marketing ManagerFull Time

    Arabian Co.

    Oct 2021 - Present -3 yrs, 9 months

    Egypt , Cairo

    • Ghalioungui

      • Marketing SupervisorFull Time

        Jan 2021 - Sep 2021 -8 months

        Egypt , Cairo

        • Senior Marketing SpecialistFull Time

          Feb 2016 - Dec 2020 -4 yrs, 10 months

          Egypt , Cairo

          • Job Details:-Develop and create annual marketing plan and strategies. -Set and measure KPIs for Marketing department activities quarterly, semi-annual or annually. -Handling the annual marketing budget, working within the budget and assigning a new budget for the upcoming year. -Develop, co-ordinate and ensure the provision of efficient and responsive marketing and “Below the Line” projects support for product(s) in order to achieve the planned volumes. -Organizing events like seminars and workshops and participating in conferences and exhibitions. -Managing the relationship with the advertising agencies in the development of suitable and optimal promotional activities and marketing campaigns in accordance with timelines and budgets. -Monitoring actual Marketing spending vs. budget at any time in addition to actual sales. -Conduct market research to find answers about consumer requirements, habits and trends then analyze the data and make reports. -Analyze market situation to evaluate new challenges for products in order to identify and recommend possible portfolio optimization activities (developing, launching…etc.). -Generating creative ideas which help in enhancing the brand/product position in the market. -Supporting the top customers with tailored marketing support to maintain the good relationship and satisfaction. -Make reports showing performance of Divisions/Products (sales performance, P&L, marketing expenses, related projects) to the top management. -Support the Sales Division Manager in handling specific product’s related projects. -Project manager of designing the business process of the sales cycles “SD module” and designing dashboards and analytical reports “BI module” in SAP. -Responsible of planning, executing and managing Facebook, Instagram and LinkedIn activities and campaigns and also managing the website. -Managing a team of 3 members in terms of their daily tasks, development, motivation, performance and evaluation and leading them.
      • Media Monitoring AssistantFull Time

        Ipsos

        Mar 2013 - Feb 2016 -2 yrs, 11 months

        Egypt , Cairo

        • Job Details:-Monitoring press, television & radio (commercials & programs) through a customized software. -Providing our clients with reliable expenditure analysis reports of the media (Press, Television & Radio). -Preparing & sending alert reports of the new ads to clients.
      • Marketing ResearcherPart Time

        Ipsos

        Feb 2009 - Jan 2012 -2 yrs, 11 months

        Egypt , Cairo

        • Job Details:-Formulating fieldwork plans to present to senior management. -Collecting the data utilizing the different methodologies (Quantitative/Qualitative) set for the projects. -Entering & cleaning the data extracted from the fieldwork. -Coding & processing the open-ended answers into translated meaningful statements. -Validating the data for best accurate output. -Supervising and monitoring research in field to ensure the quality of the findings. -Analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts. -Writing detailed reports and presenting results to senior management.
      • Education

        • BCom in Accounting

          Cairo University (CU)

          Jan 2006 - Jan 2011 - 5 yr

        • High School - Thanaweya Amma

          Al-Ibrahimia Secondary School

          Jan 2006 

        Skills

        • Microsoft Office
        • Marketing Research
        • Strategic Marketing
        • Events Organizing
        • Analysis & Statistics
        • BTL
        • SAP
        • Social Media

        Languages

        • Arabic

          Fluent
        • English

          Advanced

        Training & Certifications

        • Certificate in Digital Marketing

          DM Arts Academy·2021
        • Digital Marketing

          American Chamber of Commerce·2020
        • Career Certificate In Marketing

          American University In Cairo·2019
        • Foundation Certificate in Marketing

          American University In Cairo·2018
        • Certificate of Achievement in Sales and Marketing

          American University In Cairo·2018
        • KPIs (Key Performance Indicators)

          American Chamber of Commerce·2018
        • English

          American University in Cairo·2008
        • ICDL

          NET-SKILL·2008
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