
Ahmed Muhammed Eldegwei
Marketing Manager at Arabian Co.
Maadi, Cairo, EgyptWork Experience
Senior Marketing SpecialistFull Time
Feb 2016 - Dec 2020 -4 yrs, 10 months
Egypt , Cairo
- Job Details:-Develop and create annual marketing plan and strategies. -Set and measure KPIs for Marketing department activities quarterly, semi-annual or annually. -Handling the annual marketing budget, working within the budget and assigning a new budget for the upcoming year. -Develop, co-ordinate and ensure the provision of efficient and responsive marketing and “Below the Line” projects support for product(s) in order to achieve the planned volumes. -Organizing events like seminars and workshops and participating in conferences and exhibitions. -Managing the relationship with the advertising agencies in the development of suitable and optimal promotional activities and marketing campaigns in accordance with timelines and budgets. -Monitoring actual Marketing spending vs. budget at any time in addition to actual sales. -Conduct market research to find answers about consumer requirements, habits and trends then analyze the data and make reports. -Analyze market situation to evaluate new challenges for products in order to identify and recommend possible portfolio optimization activities (developing, launching…etc.). -Generating creative ideas which help in enhancing the brand/product position in the market. -Supporting the top customers with tailored marketing support to maintain the good relationship and satisfaction. -Make reports showing performance of Divisions/Products (sales performance, P&L, marketing expenses, related projects) to the top management. -Support the Sales Division Manager in handling specific product’s related projects. -Project manager of designing the business process of the sales cycles “SD module” and designing dashboards and analytical reports “BI module” in SAP. -Responsible of planning, executing and managing Facebook, Instagram and LinkedIn activities and campaigns and also managing the website. -Managing a team of 3 members in terms of their daily tasks, development, motivation, performance and evaluation and leading them.
Media Monitoring AssistantFull Time
Ipsos
Mar 2013 - Feb 2016 -2 yrs, 11 months
Egypt , Cairo
- Job Details:-Monitoring press, television & radio (commercials & programs) through a customized software. -Providing our clients with reliable expenditure analysis reports of the media (Press, Television & Radio). -Preparing & sending alert reports of the new ads to clients.
Marketing ResearcherPart Time
Ipsos
Feb 2009 - Jan 2012 -2 yrs, 11 months
Egypt , Cairo
- Job Details:-Formulating fieldwork plans to present to senior management. -Collecting the data utilizing the different methodologies (Quantitative/Qualitative) set for the projects. -Entering & cleaning the data extracted from the fieldwork. -Coding & processing the open-ended answers into translated meaningful statements. -Validating the data for best accurate output. -Supervising and monitoring research in field to ensure the quality of the findings. -Analyzing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts. -Writing detailed reports and presenting results to senior management.
Education
BCom in Accounting
Cairo University (CU)Jan 2006 - Jan 2011 - 5 yr
High School - Thanaweya Amma
Al-Ibrahimia Secondary SchoolJan 2006
Skills
Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Certificate in Digital Marketing
DM Arts Academy·2021Digital Marketing
American Chamber of Commerce·2020Career Certificate In Marketing
American University In Cairo·2019Foundation Certificate in Marketing
American University In Cairo·2018Certificate of Achievement in Sales and Marketing
American University In Cairo·2018KPIs (Key Performance Indicators)
American Chamber of Commerce·2018English
American University in Cairo·2008ICDL
NET-SKILL·2008