Basic Info

Ahmed El Bassel

4 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Assistant Brand Manager at Misr El Kheir Foundation

Experience Details

Assistant Brand Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Responsible for certain scope(s) overall long-term plan in terms of development and execution including:
Assists in the development of Misr El-Kheir yearly communication calendar including corporate activities & tactical for the respective scope(s) of responsibility.
Supervises and follows up on the entire scope(s) of responsibility communication activities including but not limited to: BTL branded material, ATL activities, on-ground events, launch events, social & digital media and PR.
Identifies with direct manager (brand manager) and senior management of the marketing department each campaign/activity key performance indicators (KPIs), follow up during execution and take necessary corrective measures.
Follows up on the donations achieved for campaigns of responsibility
Submits & assist in the development of all necessary reporting documents including but not limited to: closeout reports, campaigns/projects CPSs, weekly/monthly/yearly calendar, briefs, etc…
Seeks new communications opportunities for MEK whether as a corporate or scopes of responsibility.
Supervises and closely coordinates with service providers, namely media & creative agencies and any other service provider.
Strongly align internally with scope(s) of responsibility and circulate information internally within marketing department or externally with agencies.
Oversees & reviews media plans of respective projects/campaigns and follow up on their performance with media agency.
Ensure timely settlement of all pending payments for third party providers of responsibility.


Company Details

Misr El Kheir Foundation

Cairo, Egypt

501-1000 employees

Non-Profit Organizations

www.misrelkheir.com

Apr 2017 to present (4 months)
Marketing Executive at Mostafa El Sallab Establishment

Experience Details

Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

Marketing Executive at Mostafa El Sallab Establishment (June 2015 – Till Present):

Reporting to the Marketing Manager.
Responsible for the internal branding for all branches (10 Branches).
Responsible for booths designs and production in all mega exhibitions (ICS & Le Marche).
Responsible for branding of all the delivery trucks.
Work on Integrated Marketing Communications “IMC” plan.
Analyze market, consumer, and competitive information to support marketing manager.
Arrange Campaign sponsoring, Ramadan & summer (Si Omar Tent, PalmHills, Arkan, Marrasi, Amwaj, Yanni Concert).
Deals with suppliers Agencies for marketing purposes (showrooms, marketing activities & outdoors).
Introducing marketing initiatives, Campaigns & managing it with the Advertising agencies.
Assisting in organizing marketing department and events budgets.


Company Details

Mostafa El Sallab Establishment

Cairo, Egypt

N/A

Architectural and Design Services

N/A

Jun 2015 to Mar 2017 (1 year 9 months)
Marketing Specialist at Wadi El Nil Cement

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

Reporting to the Marketing Manager
Link & follow-up with different advertising agencies, and introducing new ones.
Deals with suppliers Agencies for marketing purposes (outdoors & marketing activities), and for customers gifts like ( B-Tech, El-Ogael & Deltawya)
Responsible for the company Social Media Channels and organizing reports & presentations about their progress (Facebook, Twitter, LinkedIn, Google Plus, & Instagram)
Introducing marketing initiatives, Campaigns & managing it with the Advertising agencies
Organise promotional and communicational events for customers
Work on creative branding initiatives, ideas, and branding tools as well
Responsible for the production of all the sales tools
Follow Up Customers Complaints
Conducting periodic surveys with customers
Job Sites Visits with sales force in different governorates
Assisting in organizing marketing department and events budgets.


Company Details

Wadi El Nil Cement

Cairo, Egypt

N/A

Construction - Residential & Commercial/Office

www.wadielnilecem.com

Jan 2013 to May 2015 (2 years 4 months)
Usher at Utopia (student activity)

Experience Details

Usher

Customer Service/Support

Student

Usher member of Utopia Student Activities at Misr International University for Four years (Concerts, Job Employment Fair, Alumni Events, & Orientation day)


Company Details

Utopia (student activity)

Cairo, Egypt

N/A

Sep 2008 to Jun 2012 (3 years 9 months)
Investor at Stock Market Simulation (student activity)

Experience Details

Investor

Banking

Student

Participated in Misr International University Stock Market Simulation as Investor (Years 2010 & 2011)


Company Details

Stock Market Simulation (student activity)

Cairo, Egypt

N/A

Sep 2010 to Jun 2011 (9 months)
Customer Service Trade (intern) at BNP Paribas

Experience Details

Customer Service Trade (intern)

Customer Service/Support

Student

N/A


Company Details

BNP Paribas

Cairo, Egypt

N/A

Banking

N/A

Aug 2009 to Aug 2009
Public Relations (intern) at Energya Cables International

Experience Details

Public Relations (intern)

Business Development

Student

N/A


Company Details

Energya Cables International

Cairo, Egypt

N/A

Electronics and Semiconductors

N/A

Aug 2008 to Aug 2008

Education

Vocational in Marketing

Education Details

Vocational

Marketing

American University in Cairo (AUC), Egypt

Not specified

- Certificate of Achievement i

N/A

American University in Cairo (AUC)
2015 - 2016
Bachelor's Degree in Marketing

Education Details

Bachelor's Degree

Marketing

Misr International University (MIU), Egypt

C / Good / 65 - 75%

N/A

N/A

Misr International University (MIU)
2007 - 2012
High School - Thanaweya Amma

High School Details

Thanaweya Amma

El Zahrat language school

Egypt

2007

C / Good / 65 - 75%

N/A

El Zahrat language school
2007

Training and Courses

Training/Course Details

The Power of Digital & Social Marketing

Jun 2013

Logic Training & HR Development Center

N/A

Training/Course Details

Finance for Non-Finance Managers

Apr 2013

Solutions Consulting

N/A

Training/Course Details

Summer Training at Bank BNP Paribas Egypt in Customer Service Trade Department

Sep 2009

Bank BNP Paribas Egypt

N/A

Training/Course Details

Workshop on Marketing Principle

Aug 2008

El-Sadat Association for Social Development & Wellfare

N/A

Training/Course Details

Workshop on Human Development Principle

Aug 2008

El-Sadat Association for Social Development & Wellfare

N/A

Training/Course Details

Mobile Marketing

Feb 2015

Digital Marketing Arts

N/A

Training/Course Details

Business Start Up Simulation WorkShop

Feb 2015

Hungarian Cultural Center

N/A

Training/Course Details

Negotiation Skills WorkShop

Mar 2015

Wadi El Nile Cement

N/A

This profile is fresh!
Last update 4 days ago.

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Profile Skills and Keywords

Architectural And Design ServicesAssistant Brand ManagerBankingBrandingBusinessBusiness Start Up Simulation WorkShopConstruction - Residential & CommercialCreativeCustomer ServiceCustomer Service TradeElectronics And SemiconductorsEnglishFinance For Non-Finance ManagersFootballFreedomGymInnovativeInvestorLeaderMarketingMarketing & SalesMarketing ExecutiveMarketing SpecialistMicrosoft Word, Ms Excel, Ms Power PointMobile MarketingNegotiation Skills WorkShopNon-Profit OrganizationsOfficePublic RelationsRetailRunningSummer Training At Bank BNP Paribas Egypt In Customer Service Trade DepartmentSupportSupportiveTeam PlayerTeamworkThe Power Of Digital & Social MarketingUsherWorkshop On Human Development PrincipleWorkshop On Marketing Principle

Self-assesed Skills

Languages

English

English

: Advanced

: Advanced

: Advanced

: Advanced

Tools and Technologies

Microsoft Word, Ms Excel, Ms Power Point

Microsoft Word, Ms Excel, Ms Power Point

: Advanced

: High

:

5-7 years

Fields of Expertise

Marketing & Sales

Marketing & Sales

: Expert

: Extreme - I love it!

:

3-5 years

Branding

Branding

: Expert

: Extreme - I love it!

:

3-5 years

Retail

Retail

: Advanced

: High

:

1-3 years

Key Skills

Leader, Creative, Innovative, Team Player, Supportive

Online Presence

https://www.linkedin.com/in/ahmed-el-bassel-331229b7?trk=nav_responsive_tab_profile

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