Basic Info

Ahmed Amr

9 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Category Manager at Faragello Group

Experience Details

Category Manager

Marketing/PR/Advertising

Manager

-Leading the confectionery line of business.
-Created, planned and launched Crusty croissant, Pokito cakes, and Ninoz biscuits to the Egyptian market.
-Penetrated 5 countries’ markets with Crusty and Pokito.
-Grew the business with 25% and 24% - successive annual growth.
-Managed a cost saving initiative in 2017 which increased the category profit 30%.
-Managed the category rebranding as well as joined revamping the corporate identity.
-Managed 3 TV, outdoor & radio campaigns for Paradise juice and Faragello juice.
-Create and manage strategy plans for the implementation of new product lines, launches, extensions and new opportunities to extend the company's market reach.
-Manage new product launches through ideation, industrialization/ packaging, launch and post launch analysis.
-Analyze market trends, competitor activity, customer profiles as well as product sales data.
-Assumes P&L responsibility, for assigned area and recommends business trade-off decisions in order to achieve targets
-Present and discuss plans with top management to get needed alignment.
- Brief creative agencies on brand’s communication strategies as well as set promotional calendars.
-Evaluate and qualifying market opportunities in order to drive long term growth and development.


Company Details

Faragello Group

Alexandria, Egypt

More than 1000 employees

FMCG

N/A

Jan 2015 to present (3 years 1 month)
Brand Manager at Ajlan and bros

Experience Details

Brand Manager

Marketing/PR/Advertising

Manager

-Develop and drive implementation of the Underwear category strategy.
-Created, planned and launched Borteh women underwear brand to Saudi, Bahraini, Kuwaiti and Emirati markets with a new-to-the market concept and a TV ad for the 1st time in Saudi Arabia for such a product.
-Created a new business line for the company (women underwear) throughout and U&A study to find the opportunity for that kind of business.
-Created, planned and launched Drosh V premium line extension with a new-to-the market innovation fabric with TV, Radio and Ourdoors campaign.
-Grew the business with 12%, 18% and 29% - successive annual growth.
-Media, Digital Marketing & Social Media Strategy Planning & Execution.
-Managing Marketing communication ATL and BTL activities.
-Identify and develop of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
-Monitor the performance of the brand in order to track actual performance from production to the market shelf against the Brand plan and take corrective actions.
-Managing research agencies to identify the gaps and opportunities in the underwear market.
-Prepare the sales, product, media and activities annual plan.
-Manage design and production of planned marketing programs.


Company Details

Ajlan and bros (multinational)

Riyadh, Saudi Arabia

More than 1000 employees

Retail, Apparel and Fashion

www.ajlanbros.com

Mar 2012 to Nov 2014 (2 years 8 months)
Assistant Brand Manager at Unilever

Experience Details

Assistant Brand Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

-Design and implement marketing initiatives (ex. product launches).
-Participate with Market Research team to identify consumer trends and needs.
-Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products
-Assess and review the market landscape and propose brand marketing strategy.
-Design promotional plans taking into consideration brand strategic direction and competitive situation.
- Brief creative agencies on communication strategies to deliver on initiative's objectives.
-Analyze competitors’ performance and market trends to provide recommendations for brand development.
-Participating in preparing purchasing calendar then editing it based on sales performance to make sure that we have the proper stock situation
-Review, and analyze the brand performance and competitive environment at trade and consumer level.


Company Details

Unilever (multinational)

Egypt

N/A

Retail, FMCG

www.unilever.com

Mar 2010 to Feb 2012 (1 year 11 months)
Marketing Executive at Unilever

Experience Details

Marketing Executive

Marketing/PR/Advertising , Sales/Retail

Experienced (Non-Manager)

-Execution of new brand launch and re launches 360 degrees in the market.
-Marketing activities in store, outdoor, in mall, managing events, mange visibility in store coordinate sales and execute digital activities
-Mange the execution of agencies. Control agencies rates and evaluate agencies capabilities.


Company Details

Unilever (multinational)

Alexandria, Egypt

N/A

Retail, FMCG

www.unilever.com

Dec 2007 to Feb 2010 (2 years 2 months)

Education

Faculty of commerce in Management

Education Details

Faculty of commerce

Management

Faculty Of Commerce Tanta University, Egypt

C / Good / 65 - 75%

N/A

N/A

Faculty Of Commerce Tanta University
2003 - 2007

Certifications

Certificate details

Professional Certificate of Marketing

Dec 2014

N/A

http://www.cim.co.uk

N/A

Chartared institute of marketing

N/A

Certificate details

Professional Marketing Diploma

May 2015

A

N/A

N/A

Arab Academy for Science, Technology & Maritime Transport

N/A

Certificate details

Digital Marketing Diploma

May 2017

95 out of 100

http://www.aast.com

N/A

Arab Academy for science, Technology & Maritime transport (AAST)

N/A

Certificate details

Content Marketing

Sep 2017

92 out of 100

N/A

N/A

Hubspot Academy

N/A

Training and Courses

Training/Course Details

Marketing Research , Promotions and Advertising , strategic marketing

Feb 2012

arab academy for science technology & maritime transport

N/A

Jobseeker photo

Profile Skills and Keywords

Ajlan And BrosApparel And FashionAssistant Brand ManagerBrand DevelopmentBrand ManagementBrand ManagerBusiness DevelopmentCategory ManagerCommunicatorCompetitive AnalysisContent MarketingCreativeDigital Marketing DiplomaEnglishFMCGInnovativeManagementMarket AnaylsisMarketingMarketing CommunicationsMarketing ExecutiveMarketing Research , Promotions And Advertising , Strategic MarketingOraclePlannerPresentation SkillsProfessional Certificate Of MarketingProfessional Marketing DiplomaRetailSAPSASSalesSales PlanningSupportiveTeam ManagementUnilever

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

SAP

SAP

: Expert

: Extreme - I love it!

:

1-3 years

SAS

SAS

: Advanced

: Extreme - I love it!

:

3-5 years

Oracle

Oracle

: Advanced

: High

:

1-3 years

Fields of Expertise

Competitive Analysis

Competitive Analysis

: Expert

: Extreme - I love it!

:

5-7 years

Market Anaylsis

Market Anaylsis

: Expert

: Extreme - I love it!

:

5-7 years

Presentation Skills

Presentation Skills

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing Communications

Marketing Communications

: Expert

: Extreme - I love it!

:

3-5 years

Brand management

Brand management

: Advanced

: Extreme - I love it!

:

1-3 years

Brand Development

Brand Development

: Advanced

: Extreme - I love it!

:

3-5 years

Sales Planning

Sales Planning

: Advanced

: Extreme - I love it!

:

3-5 years

Team Management

Team Management

: Advanced

: Extreme - I love it!

:

1-3 years

Marketing

Marketing

: Intermediate

: Extreme - I love it!

:

1-3 years

Key Skills

Planner, Communicator, Creative, Innovative, Supportive

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