Basic Info

Ahmed Amr

7 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Brand Manager at Faragello Group

Experience Details

Brand Manager

Marketing/PR/Advertising

Manager

- Develop and drive implementation of the confectionery category strategy.

- Created and launched Crusty croissant to the Egyptian market.

- Create strategy plan for the implementation of new product lines, launches, extensions and new opportunities to extend the company's market reach.

- Analyze market trends, competitor activity, customer profiles as well as product sales data.

- Manage all ATL, BTL, events and brands activities.

- Assumes P&L responsibility, for assigned area and recommends business trade-off decisions in order to achieve targets

- Monitor competition activities and in market pricing situation.

- Evaluate and qualifying market opportunities in order to drive long term growth and development.

- Establish promotional activity plans with the commercial team.

- Manages design and production of planned marketing programs.

- Evaluate and qualifying market opportunities in order to drive long term growth and development.


Company Details

Faragello Group

Alexandria, Egypt

More than 1000 employees

FMCG

N/A

Jan 2015 to present (2 years 9 months)
Brand Manager at Ajlan and bros

Experience Details

Brand Manager

Marketing/PR/Advertising

Manager

-Marketing Strategy & Plan Development, Execution & Post-Analysis

-Media, Digital Marketing & Social Media Strategy Planning & Execution

-Managing Marketing communication ATL & BTL activities such as Activations , distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and hypermarkets exhibitions

-Identify and develop of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.

-Monitor the performance of the brand in order to track actual performance from production to the market shelf against the Brand plan and take corrective actions.

-Evaluate Market Research studies, market conditions and competitor products/activity and implement brand planning changes

-Prepare the sales, product, media and activities annual plan.

-Manages design and production of planned marketing programs.

-Market Research Coordination & Consumer + Shopper Insight Development

-New Product Development & Brand Innovation


Company Details

Ajlan and bros (multinational)

Riyadh, Saudi Arabia

More then 1000 employees

Retail, Apparel and Fashion

www.ajlanbros.com

Mar 2012 to Nov 2014 (2 years 8 months)
Assistant Brand Manager at Unilever

Experience Details

Assistant Brand Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

-Marketing a certain brand to increase the popularity among target consumers.

-Conducting in depth consumer analysis to determine the image/demand of a brand.

-Participate with Market Research team to identify consumer trends and needs .

-track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products

-Work with other business units to execute business plans to meet revenue targets.

-Analyze competitor performance and market trends to provide recommendations for brand development

-Identify and develop of business building ideas and works with other business unit team members to execute the plans that meet investment criteria

-Analyze sales and marketing results for a certain product.

-Participating in preparing purchasing calendar then editing it based on sales performance to make sure that we have the proper stock situation.

-Assist preparing the sales, product, media and activities annual plan.

-Review, and analyze the brand performance and competitive environment at trade and consumer level


Company Details

Unilever (multinational)

Egypt

More then 1000 employees

Retail, FMCG

www.unilever.com

Mar 2010 to Feb 2012 (1 year 11 months)
Marketing Executive at Unilever

Experience Details

Marketing Executive

Marketing/PR/Advertising , Sales/Retail

Experienced (Non-Manager)

-Developing and implementing marketing strategies and measuring the performance of marketing the brand.

-Managing marketing communications, BTL activities both external and internal and evaluating the marketing outcome

-Maintaining competitive database that includes all available information about competitors.

-Coordinating all offline marketing plan components with internal and external parties.

-Working with Commercial Director to establish the brand online presence in various social media.

-Handling the regional marketing budget- short and long term marketing plans.

-Link & follow-up with advertising agencies.

-Preparing the necessary information for a marketing research project to be used in the planning and implementation of the communication activities


Company Details

Unilever (multinational)

Alexandria, Egypt

More then 1000 employees

Retail, FMCG

www.unilever.com

Dec 2007 to Feb 2010 (2 years 2 months)

Education

Faculty of commerce in Management

Education Details

Faculty of commerce

Management

Faculty Of Commerce Tanta University, Egypt

C / Good / 65 - 75%

N/A

N/A

Faculty Of Commerce Tanta University
2003 - 2007

Certifications

Certificate details

Professional Certificate of Marketing

Dec 2014

N/A

http://www.cim.co.uk

N/A

Chartared institute of marketing

N/A

Certificate details

Professional Marketing Diploma

May 2015

A

N/A

N/A

Arab Academy for Science, Technology & Maritime Transport

N/A

Certificate details

Digital Marketing Diploma

May 2017

95 out of 100

http://www.aast.com

N/A

Arab Academy for science, Technology & Maritime transport (AAST)

N/A

Training and Courses

Training/Course Details

Marketing Research , Promotions and Advertising , strategic marketing

Feb 2012

arab academy for science technology & maritime transport

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

Ajlan And BrosApparel And FashionAssistant Brand ManagerBrand DevelopmentBrand ManagementBrand ManagerBusiness DevelopmentCommunicatorCompetitive AnalysisCreativeDigital Marketing DiplomaEnglishFMCGInnovativeManagementMarket AnaylsisMarketingMarketing CommunicationsMarketing ExecutiveMarketing Research , Promotions And Advertising , Strategic MarketingOraclePlannerPresentation SkillsProfessional Certificate Of MarketingProfessional Marketing DiplomaRetailSAPSASSalesSales PlanningSupportiveTeam ManagementUnilever

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

SAP

SAP

: Expert

: Extreme - I love it!

:

1-3 years

SAS

SAS

: Advanced

: Extreme - I love it!

:

3-5 years

Oracle

Oracle

: Advanced

: High

:

1-3 years

Fields of Expertise

Competitive Analysis

Competitive Analysis

: Expert

: Extreme - I love it!

:

5-7 years

Market Anaylsis

Market Anaylsis

: Expert

: Extreme - I love it!

:

5-7 years

Presentation Skills

Presentation Skills

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing Communications

Marketing Communications

: Expert

: Extreme - I love it!

:

3-5 years

Brand management

Brand management

: Advanced

: Extreme - I love it!

:

1-3 years

Brand Development

Brand Development

: Advanced

: Extreme - I love it!

:

3-5 years

Sales Planning

Sales Planning

: Advanced

: Extreme - I love it!

:

3-5 years

Team Management

Team Management

: Advanced

: Extreme - I love it!

:

1-3 years

Marketing

Marketing

: Intermediate

: Extreme - I love it!

:

1-3 years

Key Skills

Planner, Communicator, Creative, Innovative, Supportive

Like Ahmed`s profile? Share it!

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Ahmed's full profile and find more great talent and professionals to join your team.