Ahmed Naguib

Chief Financial Officer

• Job Details:Directed the financial planning for multimillion SAR events, including budgeting, forecasting, and cash flow strategies aligned with event phases—concept, planning, execution, and post-event analysis. Orchestrated cost-control measures across vendor negotiations, booth production, venue services, and temporary structures to optimize profitability and ROI. Managed AR/AP cycles, ensuring timely invoicing and collections, and optimized payment schedules to maintain healthy operating cash flow across multiple projects. Developed event-specific financial models and pricing structures for major activations—pavilions, exhibitions, conferences—and liaised with operations teams and project managers to align scope and budget. Led monthly/quarterly closings and prepared consolidated financial reports (P&L, balance sheet, cash flow statements) for internal stakeholders and group-level consolidation within Mothmerat. Implemented financial policies and internal controls to ensure compliance, strengthen governance, and mitigate project and fiscal risks. Engaged with external stakeholders (banks, auditors, tax/regulatory authorities) to oversee compliance and facilitate audits. Contributed to group-level financial planning and budgeting processes, aligning Enso's event portfolio with Mothmerat’s strategic goals.

Chief Financial Officer

• Job Details:Oversee and manage the financial operations associated with manpower services. Budgeting, reporting and cash flow management. Optimize financial strategies for manpower cost management. Ensure accurate invoicing and cash flow integrity. Oversee payroll compliance and timely payment. Assess financial risks related to labor regulations. Ensure compliance with tax and VAT reporting. Align financial strategies with manpower goals. Enhance efficiency through ERP systems. Lead finance team adherence to best practices. Support external audits for regulatory compliance. Led a project to set up the accounting system for startup companies using next ERP, while developing and standardizing their financial policies.

Chief Financial Officer

• Job Details:Oversee financial operations for media and event projects, ensuring profitability and cost efficiency. Develop and implement financial strategies aligned with company objectives. Manage cash flow and working capital for timely payments and project liquidity. Collaborate with teams to provide financial insights for project planning and resource allocation. Conduct financial analysis to optimise project profitability and identify cost-saving opportunities. Ensure compliance with tax laws, VAT, and industry-specific financial standards. Utilize ERP systems to streamline financial processes and improve accuracy. Lead and mentor the finance team, ensuring best practices. Coordinate audits to ensure regulatory compliance and address discrepancies. Prepare financial reports for senior management with actionable insights.