
ahmed barakat
Media Buyer
Sidi Gaber, Alexandria, EgyptWork Experience
Media BuyerFull Time
Yalla Digital
Jul 2019 - Feb 2020 -7 months
Egypt , Alexandria
- Job Details:Involved with the company website, particularly eCommerce, sales, advertising, and content elements. in charge of the e-commerce division and report to upper management. Optimize the customer journey on the client’s website, based on a data-driven model that incorporates key performance metrics and site analytics, continuous feedback from customers, and competitive analysis. Optimizes storefront financial targets including customer, and other KPIs as well as conversion, customer satisfaction, and other website metrics. Manages ongoing prioritization, scope, dependencies, risks and all elements of successful delivery of the customer experience on the website, apps, and other fronts. Collaborates with marketing and other business partners to build detailed roadmaps, project briefs, requirements, and user stories, ensuring clear communication and alignment across all business, product, design, UX and development. increase consumer engagement and conversion using all available levers. Responsible for owning the testing cadence, including, but not limited to, on-site tests and conversion funnel optimization. Develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion and expand sales both online and offline. Plan and manage the digital marketing budget, continuously evaluating and improving return on investment. Oversee digital marketing strategy for owned, earned, and paid channels. Build, manage, and maintain relationships with third parties, vendors, and online partners. Keep up to date with evolving online media and technology trends, and explore new and effective products that will improve the site experience and generate revenue and profits.
Digital Marketing SpecialistFull Time
DPM
May 2018 - Apr 2019 -11 months
- Job Details:Plan and execute all digital marketing, social media and display advertising campaigns Design, Build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-toend customer experience across multiple channels and customer touch points instrument conversion points and optimize user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Education
Bachelor's Degree in Bachelor Degree in accounting
Advanced Academy El-haramJan 2017
Skills
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Languages
English
Advanced