profile-img

ahmed barakat

Media Buyer

Sidi Gaber, Alexandria, Egypt

Work Experience

  • Media BuyerFull Time

    Yalla Digital

    Jul 2019 - Feb 2020 -7 months

    Egypt , Alexandria

    • Job Details:Involved with the company website, particularly eCommerce, sales, advertising, and content elements.  in charge of the e-commerce division and report to upper management.  Optimize the customer journey on the client’s website, based on a data-driven model that incorporates key performance metrics and site analytics, continuous feedback from customers, and competitive analysis.  Optimizes storefront financial targets including customer, and other KPIs as well as conversion, customer satisfaction, and other website metrics.  Manages ongoing prioritization, scope, dependencies, risks and all elements of successful delivery of the customer experience on the website, apps, and other fronts.  Collaborates with marketing and other business partners to build detailed roadmaps, project briefs, requirements, and user stories, ensuring clear communication and alignment across all business, product, design, UX and development.  increase consumer engagement and conversion using all available levers.  Responsible for owning the testing cadence, including, but not limited to, on-site tests and conversion funnel optimization.  Develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion and expand sales both online and offline.  Plan and manage the digital marketing budget, continuously evaluating and improving return on investment. Oversee digital marketing strategy for owned, earned, and paid channels.  Build, manage, and maintain relationships with third parties, vendors, and online partners. Keep up to date with evolving online media and technology trends, and explore new and effective products that will improve the site experience and generate revenue and profits.
  • Digital Marketing SpecialistFull Time

    DPM

    May 2018 - Apr 2019 -11 months

    • Job Details:Plan and execute all digital marketing, social media and display advertising campaigns  Design, Build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights  Brainstorm new and creative growth strategies  Plan, execute and measure experiments and conversion tests  Collaborate with internal teams to create landing pages and optimize the user experience  Utilize the strong analytical ability to evaluate end-toend customer experience across multiple channels and customer touch points instrument conversion points and optimize user funnels  Evaluate emerging technologies.  Provide thought leadership and perspective for adoption where appropriate.
  • Community ManagerFull Time

    EG HAND

    Jan 2018 - Apr 2018 -3 months

    Egypt , Giza

    • Social Media SpecialistFull Time

      Geel Trends

      Mar 2015 - Jul 2016 -1 yr, 4 months

      • Education

        • Bachelor's Degree in Bachelor Degree in accounting

          Advanced Academy El-haram

          Jan 2017 

        Skills

        • Marketing
        • Campaign
        • Google Analytics
        • Planning
        • Social Media
        • SEO
        • excel
        • Adobe Photoshop
        • Microsoft Office
        • HTML
        View More

        Languages

        • English

          Advanced
        Share this Profile