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ahmed fawzi barakat

Marketing Manager at Makaseb

Cairo, Egypt

Work Experience

  • Marketing ManagerFull Time

    Makaseb

    Nov 2023 - Present -1 yr, 8 months

    • Performance Media BuyerFull Time

      مجموعة المسواك لعيادات الاسنان

      Aug 2022 - Jan 2023 -5 months

      • Performance Media BuyerFull Time

        Hive Analytics

        Jul 2021 - Apr 2022 -9 months

        • Job Details:Qesm El Maadi, Cairo, Egypt ● Develop and maintain a media plan and hold responsibility for the budgeting, execution, optimization, and reporting. ● Coordinate with the creative team, CRO, and UX towards building creative assets and high converting sales funnels. ● Proactively launch and optimize campaigns to achieve a target CPP & ROAS at scale. ● Operate campaigns on Social, Search, and GDN. ● Identify target personas and ad angles. ● Document strategies to optimize and automate tasks in the campaign lifecycle ● Actively manage campaigns and goals which may vary from engagement, acquisitions, and direct response. ● Analyze performance data and provide interpretation and conclusions. ● Communicate with the team on all elements of the campaign, including planning, performance, and project status and goals. ● Develop and manage the execution of campaign plans. ● Maintain high levels of up-to-date knowledge of best practices and strategies in social media and paid social media (betas, ad network updates, innovation opportunities, etc.). ● Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together. ● Assist in the development of media strategy and building social media plans (including audience targeting and segmentation, messaging, and budgeting, etc.). ● Thoroughly understand the business, goals and KPIs. ● Develop, grow, and maintain relationships. ● Build effective relationships with all vendors. ● Support and assist in developing team members to optimize their performance, contribution and job satisfaction.

      • Digital Marketing ManagerFull Time

        KMT

        Feb 2020 - Jun 2021 -1 yr, 4 months

        • Job Details:- Optimize the customer journey on the client’s website, based on a data-driven model that incorporates key performance metrics and site analytics, continuous feedback from customers, and competitive analysis. - Develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that achieves business strategy goals - Create and monitor online Advertisement campaigns on different platforms specially Google ads. - Identify the targeted audience and plan media campaigns. - Compare and negotiate rates and ad space. – Experiment with new platforms and channels. - Prepare schedules and follow up adjustments when needed. - Producing detailed analysis and reports for the campaigns. - Monitor costs and the return on investment (ROI). - Ensure ads are creative and displayed appropriately. - Develop, optimize, and follow-up on existing Advertisement campaigns. - Determine the best media outlet mix for promotional strategies to align it with the quarter buying strategies. - Measure ROI and KPIs. - Prepare and manage the digital marketing budget. - Oversee all the company's social media accounts. - Suggest activities for improving the quality of online content. see less DPM Digital Marketing Specialist Company NameDPM Dates EmployedMay 2018 – Apr 2019 Employment Duration1 yr Location6th of October/Cairo /Egypt -Plan and execute all digital marketing, including SEM, social media (facebook-Instagram-snapchat-linkedin) and display advertising campaigns -Design, Build and maintain our social media presence -Measure and report performance of all digital marketing campaigns, and assess again

        • Education

        • Bachelor Degree in accounting

          Advanced Academy El-haram

          Jan 2013 - Jan 2017 - 4 yr

        • High School - Thanaweya Amma

          Aziz el masry private school

          Jan 2013 

        Achievements

        Team leader of Artisans, which ranked one of the top 10 startup in Maa’n Competition (Dec2016).

        Skills

        • Social Media
        • Campaign
        • Analysis
        • Google Analytics
        • SEO
        • Google Adwords
        • excel
        • Adobe Photoshop
        • Microsoft Office
        • HTML
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        Languages

        • Arabic

          Fluent

        • English

          Advanced

        Training & Certifications

        • Strategic Management, Project Cycle Management and Civic Leadership

          AUC·2016

        • Completing Training in AUC in Cairo

          AUC·2016
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