profile-img

Waleed Samy Aggour

Strategic Marketing & Communication

Sheikh Zayed, Giza, Egypt

Work Experience

  • Commercial director ( Marketing Dept. – P.R Dept. – Fundraise Dept. – social media Dept. – Call Center )Full Time

    Baheya Foundation for Breast Cancer

    Sep 2018 - Present -6 yrs, 9 months

    Egypt , Cairo

    • Job Details:Develop a yearlong strategy of the marketing campaigns to implement throughout the year with the directions of the head of department in order to attain the positive presence of Baheya.  Set monthly plans of marketing campaigns to be implemented driven from the yearly strategy indicating budget, content and targeted results to validate with the Communication Director.  Work alongside the marketing team to design campaigns entailing actual content, targeted audience, estimated results, follow up on every stage and report findings accordingly.  Research, write and coordinate design of direct marketing materials, such as flyers, newsletters, brochures, and giveaways, to promote the organization’s services, programs and activities toward the community.  Deploying successful marketing campaigns and own their implementation from ideation to execution.  Head the creative process through steering the brain storming sessions with marketing, creative and other concerned departments’ team pertaining to the creation of the promotional content of campaigns, events, activities, etc…  Collaborate with Fundraising department in the development of the promotional strategy and content while pitching potential donors whether for Grants, regular donations or In- Kind donations to ensure adequate presentation of Baheya.  Support the Head of department in the administration of informative market researches and analysis in order to determine organization’s positioning and develop initiatives related to the promotion of Baheya’s developmental goals.  Direct and assist the marketing team in managing the vendor contracting process, through regular supervision of their supplier prospection, assessment of offers, developing RFPs and negotiating payment terms in order to provide the necessary coaching and support  Measure and generate regularly performance of marketing campaigns reports to the head of Marketing entailing department’s progress, activities performed, expenses exerted and results attained in order to display department’s performance, as well as gain insight and assess against goals  Overview team’s performance providing constant coaching, a clear sense of direction and targets in order to drive the team’s performance to its best.  Perform any other relevant duties assigned by the head of department.  Plan programs and events that build relationships between healthcare personnel and patients.  Produce, post and edit valuable and engaging content for our website and blog that attracts and converts our target groups  Identifying specialty practices or physicians who can help increase marketing value for Baheya.
  • Head of Strategic Marketing & Service Development DepartmentFull Time

    Al Ain Hospital ( SEHA Group – Abu Dhabi Government - 412 beds )

    Jun 2008 - Present -17 yrs

    United Arab Emirates , Abu Dhabi

    • Job Details:Marketing Strategies: •Develo
  • Marketing Manager Full Time

    Gulf Medical College ( Medical College – Hospitals – pharmacies )

    Mar 2007 - Mar 2008 -1 yr

    United Arab Emirates , Dubai

    • Job Details:• Mmaintain and develop positive relationships with all venues and media partners to help achieve challenging income and audience development targets. • Develops long-term marketing objectives for the hospital / medical college and plans campaigns and programs to meet such goals. • Organize and manage specific marketing campaigns and promotional events from conception through completion. • Carrying out market research and surveys to assess the market share, potential customers and the satisfaction of the customers. • Develop promotional opportunities and provide administrative support to organize campaigns and events to increase awareness about the hospital and the college among the community. • Update the marketing database and operations budget, which includes client information, trend of income, mailing list, competitors’ information, lost clients and market share. • Conduct education fairs and seminars to enhance the college reputation and increase number of students • Develops, recommends presents a long and short-term marketing strategy for the hospital, suggest new services, new facilities, improvement in procedures or levels of care that would open up new markets. • Develops and recommends department operating budgets. Ensures that the department operates with allocated funds. Prepares department reports and statistics for administrative purposes.
  • Marketing & Business Development division ManagerFull Time

    Gulf Drug Est.

    May 2005 - Jan 2007 -1 yr, 8 months

    United Arab Emirates , Dubai

    • Job Details:• Managing the entire Service line life cycle from strategic planning through market research to Service launch activities to achieve the necessary growth of the Division. • Builds marketing plans for each Service area while ensuring a cohesive marketing strategy across the organization • Meeting marketing requirements for current Service projects (oversee overall sales and marketing strategies, pricing, product offerings, advertising/promotion and meeting schedules) • Initiate branding programs and ensures strategies are emphasizing brand awareness. • Supervise the planning and execution of new Services & Product launches. • Driving solution sets across development teams (Research and Development and Marketing Communications) through Service development guidelines. • Developing and implementing company-wide marketing plan, work with all departments to execute and meet time sensitive goals. • presentations, PR, web content, collateral, sales training and tools, promotional campaigns, advertising, training, and customer education materials.
  • Education

    • MBA in Marketing

      Hult International Business School

      Jan 2016 - Jan 2018 - 2 yr

    • BSc in Foreign Trade & Business Administration

      Helwan University

      Jan 1991 - Jan 1995 - 4 yr

    • High School - Thanaweya Amma

      Al Bagoor

      Jan 1991 

    Achievements

    • Award of Excellence for Outstanding communication campaign (Abu Dhabi Gov. circle of excellence) 2010 & 2011 • Award of best idea from SEHA corporate office ( reducing waiting time by establish a point of sales/appointments in Malls and government organization ) 2012

    Skills

    • Microsoft Office
    • Marketing
    • Business Development
    • Strategy
    • Planing

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • Spanish

      Beginner

    Training & Certifications

    • Mini Healthcare MBA

      IIR international Dubai·2012
    Share this Profile