Basic Info

Waleed Aggour

15 years

Giza, Egypt

Master's Degree

Manager

Work Experience

Head of Strategic Marketing & Service Development Department at Al Ain Hospital ( SEHA Group – Abu Dhabi Government - 412 beds )

Experience Details

Head of Strategic Marketing & Service Development Department

Marketing/PR/Advertising

Manager

Marketing Strategies:
•Develo


Company Details

Al Ain Hospital ( SEHA Group – Abu Dhabi Government - 412 beds ) (multinational)

Abu Dhabi, United Arab Emirates

More then 1000 employees

Healthcare and Medical Services

N/A

Jun 2008 to present (8 years 6 months)
Marketing Manager at Gulf Medical College ( Medical College – Hospitals – pharmacies )

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

• Mmaintain and develop positive relationships with all venues and media partners to help achieve challenging income and audience development targets.
• Develops long-term marketing objectives for the hospital / medical college and plans campaigns and programs to meet such goals.
• Organize and manage specific marketing campaigns and promotional events from conception through completion.
• Carrying out market research and surveys to assess the market share, potential customers and the satisfaction of the customers.
• Develop promotional opportunities and provide administrative support to organize campaigns and events to increase awareness about the hospital and the college among the community.
• Update the marketing database and operations budget, which includes client information, trend of income, mailing list, competitors’ information, lost clients and market share.
• Conduct education fairs and seminars to enhance the college reputation and increase number of students
• Develops, recommends presents a long and short-term marketing strategy for the hospital, suggest new services, new facilities, improvement in procedures or levels of care that would open up new markets.
• Develops and recommends department operating budgets. Ensures that the department operates with allocated funds. Prepares department reports and statistics for administrative purposes.


Company Details

Gulf Medical College ( Medical College – Hospitals – pharmacies )

Dubai, United Arab Emirates

More then 1000 employees

Healthcare and Medical Services

N/A

Mar 2007 to Mar 2008 (1 year)
Marketing & Business Development division Manager at Gulf Drug Est.

Experience Details

Marketing & Business Development division Manager

Operations/Management

Manager

• Managing the entire Service line life cycle from strategic planning through market research to Service launch activities to achieve the necessary growth of the Division.
• Builds marketing plans for each Service area while ensuring a cohesive marketing strategy across the organization
• Meeting marketing requirements for current Service projects (oversee overall sales and marketing strategies, pricing, product offerings, advertising/promotion and meeting schedules)
• Initiate branding programs and ensures strategies are emphasizing brand awareness.
• Supervise the planning and execution of new Services & Product launches.
• Driving solution sets across development teams (Research and Development and Marketing Communications) through Service development guidelines.
• Developing and implementing company-wide marketing plan, work with all departments to execute and meet time sensitive goals.
• presentations, PR, web content, collateral, sales training and tools, promotional campaigns, advertising, training, and customer education materials.


Company Details

Gulf Drug Est. (multinational)

Dubai, United Arab Emirates

More then 1000 employees

Healthcare and Medical Services

N/A

May 2005 to Jan 2007 (1 year 8 months)
Senior Marketing Officer at AL Salama Hospital

Experience Details

Senior Marketing Officer

Marketing/PR/Advertising

Manager

• Assists in establishing strategic marketing plans to achieve corporate objectives for the hospital
• Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
• Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
• Negotiates contract terms with outside agencies and suppliers.
• Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.
• Plans and conducts market research to identify opportunities for increased revenue.
• Reviews analysis of marketing surveys on current and new services concepts in order to recommend future product development.
• Provides post-event reports, analysis, and regular status reports on marketing programs.


Company Details

AL Salama Hospital

Abu Dhabi, United Arab Emirates

501-1000 employees

Healthcare and Medical Services

N/A

Aug 2002 to Oct 2004 (2 years 2 months)

Achievements


Key accomplishment:
 Change the student marketing approach from local to regional by introducing the curriculum to deferent regional countries ( KSA- Kuwait – Oman – Qatar ) which lead to increase No# of registered students by 18 %
 Establish a B2B business with several companies which lead to increase of No# of patients by 11 %
 Develops long-term marketing objectives for the hospital / medical college and plans campaigns and programs to meet such goals.


Key accomplishment:
 Establish a sales reps program to promote the orthopedic support products to healthcare professionals.
 Develop a partnership with leading diagnostic centre which lead to increase in revenue by 19 %
 Generated campaign response-rates of between 8% and 10% (up to 4 times the industry average).


Key accomplishment:
 Develop and establish the visiting doctors program which enhance the services portfolio and lead to increase in revenue
 Develop and establish a contracting (B2B) with leading oil companies in Abu Dhabi
 Develop and establish a new payment method to the doctors which lead to increase of the doctors performance by 22 %


Education

MBA in Marketing

Education Details

MBA

Marketing

IIR, United Arab Emirates

B / Very Good / 75 - 85%

Healthcare management

N/A

IIR
2010 - 2012
BSc in Foreign Trade & Business Administration

Education Details

BSc

Foreign Trade & Business Administration

Helwan University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Helwan University
1991 - 1995
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Al Bagoor

Egypt

1991

B / Very Good / 75 - 85%

N/A

Al Bagoor
1991

Training and Courses

Training/Course Details

Mini Healthcare MBA

Jul 2012

IIR international Dubai

A 3 months full study mini MBA in healthcare management

This profile is not updated!
Last update more than 1 months ago.

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Profile Skills and Keywords

Al Ain Hospital ( SEHA Group Abu Dhabi Government - 412 Beds )ArabicBusiness DevelopmentCommunicatorCreativeCustomer-orientedEnglishForeign Trade & Business AdministrationGulf Drug Est.Head Of Strategic Marketing & Service Development DepartmentHealthcare And Medical ServicesInnovativeMBAManagementMarketingMarketing & Business Development Division ManagerMarketing ManagerMicrosoft OfficeMini Healthcare MBAPlaningPlannerSenior Marketing OfficerSpanishStrategy

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Spanish

Spanish

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

marketing

marketing

: Expert

: Extreme - I love it!

:

More than 7 years

business development

business development

: Expert

: Extreme - I love it!

:

More than 7 years

strategy

strategy

: Advanced

: Extreme - I love it!

:

5-7 years

planing

planing

: Advanced

: High

:

5-7 years

Key Skills

Planner, Communicator, Customer-oriented, Creative, Innovative

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