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Abeer Mohsen El Refaie

Business Development, Project Management

Sheikh Zayed, Giza, Egypt

Work Experience

  • Digital Marketing ConsultantFreelance / Project

    Different Local and International Organizations

    Sep 2017 - Present -7 yrs, 10 months

    Egypt , Cairo

    • Job Details:•Proactively prospect and develop business relationships with new clients across Egypt to drive sales and achieve annual business targets while maintaining quality and reputation. · Provide consultancy services to local and international organizations in the field of Digital Marketing and Online Presence Optimization. · Manage web presence development, including the development of websites social media channels set up and management. · Design, Create and Manager Online advertising campaign management including Google, Instagram, Snapchat and Facebook Ads. · Managing online re-marketing/re-targeting campaign through Facebook pixel tracking and Google event tracking and re-marketing lists. · Managing Google My Business accounts for Multi branches business internationally. •Generating and qualifying new leads and identify new businesses and reach out to create interest. •Developing market strategies by researching lists of high potential prospects. •Offer advice and feedback on market situation and demands to help management make sound strategic sales and business development decisions. •Running market research and explore new key accounts and markets to penetrate. •Proactively identify new opportunities and deliver innovative solutions to customers. •Follow up with clients offering superb customer service to encourage open new business. •Maintaining good long-term relations with customers to ensure maximum user satisfaction. •Delivering and handling customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management. •Attending events, exhibitions, conferences, and meetings. •Manage and improve lead generation campaigns, measuring results. •Design, create and manage promotions and Social Media ad campaigns. •Developing business proposals in English and Arabic with the help of the proposal team, when required. •Manage efforts in building online reviews and reputation. •Analyze key metrics and tweak strategy as needed. •Compile reports for management showing results. •Monitor trends in social media tools, applications, channels, design, and strategy. •Key business deals done over the past two years: Organize Cairo International Film Festival, El Gouna Film Festival; Development of digital systems of major cinemas in Egypt: Sun City, New Centuries, American Plaza, IMAX, Zamalek; Launch websites and social media accounts for: "AlQafza" a freelance portal in Dubai and Middle East, Ignite Virtual: Visual Reality Software Company, Medica Egypt: Medical Booking Application.
  • Ticketing Solutions and Operations ManagerFull Time

    elcinema.com

    Jan 2016 - Jul 2017 -1 yr, 6 months

    Egypt

    • Job Details:• Responsible for the e-commerce and the operational activities' teams of the proprietary online ticketing software, deployed in all major Egyptian cinemas through elCinema.com. • Managing the company's technical teams which include: Software Development, System Engineering, Ticketing Technical Support, Social Media and Customer Support. • Contributes to the product development cycle of elcinema.com ticketing system (online and offline) to guarantee market competitiveness. • Responsible for the implementation of the different teams plans and objectives, as well as managing, monitoring and evaluating their performances. • Coordinate with the company's CEO the implementation and managing the company's operational work.
  • Executive Director - Egypt BranchFull Time

    AR Universal

    Sep 2013 - Jan 2016 -2 yrs, 4 months

    Egypt , Giza

    • Job Details:• Provide leadership in developing program, organizational and financial plans with the management staff. • Maintain official records and documents, and ensure compliance with tax authorities, and local regulations. • Maintain a working knowledge of significant developments and trends in the field. • Publicize the activities of the company, which results in increasing marketing its products and services. • Work closely with the leadership team in the company's branches in India and UAE, to ensure smooth operations across the three branches. • Establish good working relationships with partners, customers, and peer companies. • Responsible for recruiting, employments and orientation of company staff and personal. • Ensure that all the staff job description, performance evaluation and HR files are all in place. • Responsible for developing and maintaining sound financial operation with the financial manager. • Working with the financial manager on preparing the company's budget and maintaining sound financial operations. • Lead, direct, evaluate and develop the company's staff, and ensure that all the administrative and HR activities and procedures are achieved on time. • Manage the company operations with local and international traders. • Supervise the implementation of the company annual plans, budget, marketing directions and market relationships with other companies and peers. • Design and supervise the implementation of the company marketing, sales and media plans. • Manage the company transactions with the government bodies: Tax Authority, Ministry of Investment, Notary and Ministry of Trade. • Follow up on the day-to-day work in the different departments. • Coordinate with the Financial Manager and the Logistics Manager for orders services' status. • Review and Monitor non-moving/slow moving stocks and escalates for liquidation well ahead of expiry.
  • Senior Manager, Advocacy and MembershipFull Time

    CGAP - World Bank Funded Project

    Aug 2007 - Nov 2012 -5 yrs, 3 months

    Egypt , Cairo

    • Job Details:• Manage Sanabel’s advocacy, research & transparency, communications & membership and annual conference teams. • Design the teams TORs,annual plans, budgets and strategic directions and update them on regular basis. • Design the network “Advocacy Initiative” through targeting the introduction of conducive microfinance legislation in the Arab countries. • Manage and coordinate the advocacy activities which include and not limited to: conducting media awareness campaigns, designing and hosting regional workshops for high-level regulators from the Central Banks in the Arab Countries, write concept notes and funding proposals to donors in the microfinance sector, in order to secure funding to the initiative, budgeting and report writing for the donors and the network board of directors. • Manage the network activities related to members and communications with media and journals, in order to increase the network membership and presence in the regional journals and magazines. • Manage and supervise the development and production of the network newsletters, annual reports, marketing materials and the network highlights and recognition in the magazines. • Manage, supervise and direct the “Microfinance Annual Conference” team, the conference held each year in different Arab country. • Manage and supervise the “Arabic Microfinance Gateway (AMFG)” team, design the AMFG strategy, budget, concept notes and funding proposals. • Manage and supervise the Research and Transparency activities, which include and not limited to: produce annual industry surveys, microfinance state of industry reports and papers and microfinance-related case studies and counties reports. • Manage the project activities and budget a total of USD 90,000 per year. • Conduct fundraising and proposal writing activities, which increased the project budget with 30% in one year. • Develop strategies for new sections and feature for the website; • Develop regular performance/expense reports for sponsors and partners in compliance with the terms of donor agreements;
  • Education

    • Technical Diploma in E- Busines (Web Developer)

      CIW: Certified Internet Web Professional

      Jan 2001 - Jan 2001 - 0 Month

    • B.A. of Information Technology in Information, Library and Documentation Department

      Cairo University (CU)

      Jan 1994 - Jan 1997 - 3 yr

    • High School - Thanaweya Amma

      Orman School

      Jan 1993 

    Skills

    • Project Managment
    • Fundraising & Proposal Writting
    • Strategic Planning
    • NGOs
    • Public Relations
    • Training
    • Capacity Building
    • HTML
    • Microsoft Word
    • Microsoft Office
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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • Spanish

      Intermediate
    • French

      Beginner

    Training & Certifications

    • Dos, Microsoft Windows 95/98, 2000 Professional, 2000 Server, XP

      IBM Egypt·2001
    • Microsoft office 97 & 2000 (Word, Excel, PowerPoint), Microsoft Access 97

      IBM Egypt·2001
    • C Programming, Advanced C Programming, Data Structure & Algorithms, Database Concept& Design, Introduction to Java, Java Script, ASP, DSP, Perl and CGI

      IBM Egypt·2001
    • CIW - Certified Internet Webmaster

      IBM Egypt·2001
    • Web authoring with HTML & advanced HTML, Site Design and Management with Microsoft FrontPage 98 and Macromedia Dreamweaver

      IBM Egypt·2001
    • Introduction to Visual Age for Java; SQL Server 2000, DB2, MySQL (Client & Server)

      IBM Egypt·2001
    • Gif Animator, Adobe Photoshop, Macromedia Flash and Paint Shop Pro

      IBM Egypt·2001
    • Internet and Networking Fundamental & Essentials and Windows 2000 Administration

      IBM Egypt·2001
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