Abdullah Riaz

digital media executive

• Job Details:planned and executed digital campaigns across dv360 (youtube, display), meta, linkedin, tiktok, and google ads for top-tier brands including kfc, state bank of pakistan, habibmetro bank, islamic banking industry of pakistan, and fireox (usa). supported media strategy through precise audience segmentation, budget planning, and channel mix optimization. ensured campaign success across key kpis (impressions, views, clicks, leads, ctr), while maintaining cost- efficiency across cpm, cpc, cpl, cpv, and cpe. assisted in programmatic media buying and managed guaranteed deals via dv360, delivering performance-driven results in competitive sectors such as banking, healthcare, fmcg, and international ecommerce. created detailed post-campaign analysis (pca) reports for client presentations. proficient in meta business suite, ads manager, and excel for campaign monitoring and optimization.

live chat specialist

• Job Details:managed live chat support for international clients, ensuring real time communication and high customer satisfaction. trained new agents and handled internal lead classification and data organization via excel.

management trainee officer

• Job Details:gained exposure in media planning workflows and campaign setup. supported senior planners in campaign execution and media reporting.