
Abdelrahamn Elabassy
National On Premise Distribution Partner Manager at Red Bull Egypt
Shorouk City, Cairo, EgyptWork Experience
National On Premise Distribution Partner ManagerFull Time
Red Bull Egypt
Jan 2018 - Present -7 yrs, 5 months
Egypt , Cairo
- Job Details:Responsible for managing Red Bull Egypt's "HORECA" channel volume and distribution business ensuring effective execution of distribution and trade marketing targets across the commercial department through effective management of the distribution partner and internal stakeholders, Identifying sales opportunities, and unlocking any roadblocks facing the distribution partner or the internal team by building action plans, developing P4P and incentive structures. -Supported the internal Red Bull reporting requirements associated with Financial Sales, Trade Sales, POS, Depletion Stock, and cooler maintenance across the country. -Customized Projects development establishing high standards In-Store execution with Sales Effectiveness excellency to Accelerate Growth and increase Share GAP versus Competition.
Regional Area MangerFull Time
Red Bull Egypt
Dec 2016 - Dec 2017 -1 yr
Egypt
- Job Details:Responsible for developing and implementing sales, marketing, strategies in a cluster of territories consisting of Alexandria, South Sinai, Delta, Canal, & Upper Egypt by implementing new programs, sales initiatives, and strategies to capture key demographics in each region. Created sales objectives by projecting expected sales volume and forecasting and developing sales quotas for each region that expanded both the market share and customer base. Established relationships with key stakeholders that resulted in successful and long-lasting partnerships. Built an affinity and understanding of the Red Bull brand and products within the region's network launching the brand in the "HORECA" sector in emerging markets such as Delta, Canal, and Upper Egypt, by executing trade activities and different visibility solutions.
MusketeerFull Time
Red Bull Egypt
Nov 2013 - Nov 2016 -3 yrs
Egypt , South Sinai
- Job Details:Established relationships with key influencers, industry players, and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters &agencies,) -Drove and expanded the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product) that was leveraged to negotiate win/win commercial partnership agreements that add value to both Red Bull's business and customer's business. -Managed internal and external resources to drive efficiency and effectiveness, implementing trade activities and handling cross-departmental goals putting the Red Bull marketing strategy into practice. -Provided the necessary support and guidance to sales associates to enable them to generate market leads and close new deals by staying on the cutting edge of industry knowledge, trends, and new opportunities (accounts, occasions, consumers, tourism updates, and trends) that had an overall effect on the market.
Education
Bachelor's Degree in Bachelor of Business Administration - BBA, Marketing Management.
Arab Academy for Science, Technology and Maritime TransportJan 2010
Skills
- Communication
- Sales Promotion
- Communication skills
- FMCG Sales
- sales skills
- Negotiation
- Sales Analysis
- Sales Forecasting
- Leadership
- Planning
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Languages
Arabic
FluentEnglish
Fluent