Omar Hany Tantawy
Marketing Automation and Data Specialist at Dabdoob
Nasr City, Cairo, EgyptWork Experience
Marketing Automation and Data SpecialistFull Time
Dabdoob
May 2023 - Present -2 yrs, 1 month
- Job Details:Responsible for all needed analysis and reports for the digital marketing department Responsible for presenting weekly reports to management and stakeholders Tracking journeys and automation progress and performance Implementing of MA by segmenting customers and creating unique customer journeys Maximizing Customer’s Lifetime value while maintaining negligible unsubscribe rates and optimizing all relevant KPIs Insuring MA e orts do not cannibalize organic purchases Measuring Ad performance for Snapchat and META Developing and monitoring benchmarks for automation performance Applying best practice segmentation and customer profiling to optimize results and leverage optimal customer LTV across the GCC Developing best-practice framework, standards, and playbooks marketing automation
Marketing Performance SpecialistFull Time
Jun 2021 - Jan 2023 -1 yr, 7 months
- Job Details:Researching consumer trends to ensure that content is relevant Tracking consumer and content analytics Managing app content and customer retention tools and strategies Facilitate and optimize the use of CRM software to improve sales, customer service, and Boost Customer’s Lifetime value Creating and managing In-app and push notification campaigns through Firebase and Webengage Creating and managing promotional programs that combine advertising with purchasing incentives to boost sales and customer engagement Collecting and analyzing customer behavior and feedback Analyzing key metrics and opportunities to increase campaign performance. Developing and presenting learnings including actionable insights and recommendations Creating and curating customer journeys to improve the marketing funnel
Content editorFreelance / Project
May 2020 - Sep 2020 -4 months
Egypt , Cairo
- Job Details:Responsible for planning, coordinating, writing and editing content for the website’s products as well as making them app compatible. As well as performing ongoing keyword research for search engine optimization.
Urgent InvestigatorFull Time
Uber
Jan 2018 - May 2020 -2 yrs, 4 months
Egypt , Cairo
- Job Details:Responsible for handling safety related brand compromising incidents • Following up with stakeholders • Working with high-impact brand safety issues responsibly. • Developing an incident report and following up on the cases • Liaising with the PR department as well as Law Enforcement and insurance entities
Education
Bachelor's Degree in International Business
British University in Egypt (BUE)Jan 2013 - Jan 2017 - 4 yr
Bachelor's Degree in International Business
Loughborough UniversityJan 2013 - Jan 2017 - 4 yr
High School - IGCSE
(EBIS) Egyptian British international schoolJan 2013
Activities
delegate at ASMUN
Student Activity
Feb 2014 - May 2014 -3 months
Achievements
Collaborated with a team of 2 in the development of COE wide automated expanses reporting system that facilitates expenditures reporting for managers and team within a fiscal quarter. Was chosen to be a part of a team of 3 that were selected from the 700+ employees that serve the MENA and SSA regions to represent their COEs and show off the work that is being done and walk various stakeholder and senior company managers at Uber's HQ in Amsterdam. Was selected as the winner in OneSignal’s 2024 Customer Engagement Awards in the category of Most Impactful EMEA Campaign in London
Languages
Arabic
FluentEnglish
FluentItalian
AdvancedFrench
Intermediate