Zubair Arshad

Performance Marketing Specialist

• Job Details:Conducted market research to identify emerging trends, customer preferences, and competitive insights to inform marketing strategies. Managed and optimized paid search and display campaigns to drive targeted traffic and achieve conversion goals. Developed and executed paid and organic social media campaigns to enhance brand visibility and engagement across platforms. Implemented SEO and Google Business Profile (GBP) strategies to improve organic search rankings and local search presence. Developed and maintained branding initiatives to ensure consistent messaging and brand identity across all marketing channels. Created and presented performance reports, providing insights and recommendations to stakeholders for continuous improvement of marketing efforts. Designed and executed email marketing campaigns to nurture leads, engage customers, and drive conversions.

Programmatic Media Buyer

• Job Details:Utilized industry-leading programmatic advertising tools such as Google Display & Video 360 (DV360) and The Trade Desk to optimize campaign performance, improve click-through rates (CTR), and conversion rates. Managed advertising budgets effectively using tools like DoubleClick by Google (now Google Ad Manager) to ensure cost efficiency. Collaborated closely with clients, leveraged marketing automation tools like HubSpot and Marketo, and understood their unique needs and market dynamics, resulting in an increase in client retention and the expansion of services.

Marketing Executive