
Zeynep Muhamed Muhamed
Empowering people to develop their businesses.
Istanbul, TurkeyWork Experience
Product ManagerFull Time
McShippers
Sep 2022 - Present -2 yrs, 9 months
- Job Details:Gathers data to come up with ideas for new products and features including curating ideas and deciding which ones are worth working on. Analyzes market and competition data to create products to match and surpass current industry standards. Defines the product vision, product roadmap, and product positioning. Creates, maintains, and adjusts the product-line-level strategy and production schedules. Communicates product vision to the sales and product marketing teams to obtain market share for the product. Manages testing to detect and fix issues to make necessary improvements. Tracks product performance. Oversees product throughout the product lifecycle.
Senior Marketing StrategistFull Time
McShippers, INC.
Feb 2022 - Present -3 yrs, 4 months
Turkey , Istanbul
- Job Details:Researched keywords relevant to marketing efforts of clients. Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones. Utilized financial data and analytics in strategic decision making to meet clients’ ROI and budget requirements Put forth carefully planned strategies to optimize market share by focusing on KPIs. Organized and analyzed data and marketing results. Created customized solutions improving clients’ operations efficiency and growth strategy—91% client retention rate Conducted market research on the motivations of users and consumers to better understand company goals. Leveraged metrics in Google analytics and presented findings to marketing and sales directors. Fostering relationships to maintain existing clients, while developing new relationships to attract potential clients. Assessed the strategies of competitors, while avidly working to increase our own productivity. Managed a team of marketing professionals to ensure the success of marketing campaigns. Deliver the vision, analysis, research and action plan necessary to succeed in today's competitive marketplace.
Education
College Diploma in Business and Marketing
American University in Cairo (AUC)Jan 2020 - Jan 2023 - 3 yr
Master's Degree in Languages and Translation
American University in Cairo (AUC)Jan 2022
Skills
Languages
Arabic
FluentEnglish
AdvancedGerman
IntermediateFrench
Beginner