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Zeinab Al-Saqqar

Marketing & Digital Solution Head at Rawaj HCM

Hadayek Alkobba, Cairo, Egypt

Work Experience

  • Marketing ManagerFull Time

    rmc raafat miller consulting

    Oct 2023 - Present -1 yr, 8 months

    Egypt , Giza

    • Job Details:- Managing written and digital marketing materials, advertising, branding, and social media content creation. - Work directly with senior management on developing the company’s strategic marketing plan and creation of marketing material. - Creating valuable engaging and informative content for the website, blog, social media, and any other content marketing channels that the Company can leverage that attract the target audience. - Work on different types of organic and paid marketing channels such as content marketing, PPC advertising, search engine optimization, search engine marketing, outdoor marketing, social media advertising, lead generation initiatives, website design and landing page enhancement, and copywriting. - Maintain social media presence across all digital channels. - Manage search engine optimization, such as keyword research and blacklining to attract potential customers to the company website. - Organize and manage the exhibitions and marketing events. - Propose and maintain relations with various media avenues such as conferences, trade magazines, etc. to keep the name of rmc in constant circulation and exposure.
  • Digital Marketing ManagerFull Time

    FORTE CLOUD

    Aug 2022 - Present -2 yrs, 10 months

    Egypt , Cairo

    • Job Details:- Develop, implement, and track marketing programs such as email, social media, digital campaigns, and events. - Collaborate with other internal teams (e.g., sales and technical) to develop and monitor strategic marketing initiatives. - Own the planning, running, optimizing, controlling, and setting of the budget for the paid media. - Led the marketing and Digital teams (SEO &Content writers, designers) to effectively reach goals. - Leading the communication & partnerships with our solution providers. - Managing CMS, SEO, PPC, e-marketing, social media, and analytics for our platforms. - Analyze and report on the performance and efficiency of campaigns. - Conduct market research and analyze trends to identify new marketing opportunities. - Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met. - Help to write, proofread, and edit creative, business, and technical content across different mediums. - Helping manage the social media accounts (Scheduling, Publishing, and moderating). - Work with external agencies and vendors to execute marketing programs. - Measure key metrics and KPIs and meet all established goals, objectives, and deliverables. - Managing events such as CloudTech Summit 2022
  • Marketing & Digital Solution HeadFull Time

    Rawaj HCM

    Jan 2018 - Present -7 yrs, 5 months

    Egypt , Cairo

    • Job Details:- Leading the marketing and Digital teams (SEO &Content writers, designers) to effectively reach goals. - Leading the communication & partnerships with our solution providers. - Managing CMS, SEO, PPC, e-marketing, social media and analytics for our platforms. - Developing and managing marketing, communications, digital strategies and budgets & billings. - Monitor and analyze current market conditions. - Develop, implement and manage the social media strategy - Review and analyze strategies in marketing, sales, advertising and other fields of operations. - Design and develop products, services and tools for client. - Create, test and manage landing pages for our services and its campaigns. - Working closely with sales and solution providers’ teams to develop product and solutions marketing strategies to maximize profits and market share while -balancing customer satisfaction. - Initiate strategies for to make steady profits. - Create strategies for existing accounts to generate business. - Develop and prepare presentations for prospective clients. - Follow up regular meetings with both active and prospective clients. - Create and update client profiles. - Initiate plans for client to achieve profits and reduce losses.
  • Senior Project development EngineerFull Time

    Maj Consulting Group

    Feb 2016 - Nov 2017 -1 yr, 9 months

    • Education

      • Bachelor's Degree in Bachelor of Mechanical Engineering, Production and design mechanical

        Shoubra Faculty of Engineering, Banha University

        Jan 2014 

      Skills

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      Languages

      • English

        Advanced

      Training & Certifications

      • Digital Transformation

        ESLSCA University·2022
      • Digital Marketing Professional Track

        Udacity – FWD Egypt·2022
      • Digital Marketing Foundations Challenge Track

        Udacity – FWD Egypt·2021
      • Digital Marketing and Media Foundations Certification

        eMarketing Egypt·2019
      • Data Analysis Foundations

        Udacity – FWD Egypt·2019
      • Marketing professional certificate

        AmCham Egypt·2019
      • Professional Certification, Project Management

        THE AMERICAN UNIVERSITY IN CAIRO·2017
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