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Zainab Gihad El Mwafy

Product Owner at Dstny Engage

Haram, Giza, Egypt

Work Experience

  • Product ManagerFull Time

    Convertedin

    Feb 2024 - Present -1 yr, 4 months

    Egypt , Cairo

    • Job Details:Support the product lifecycle from ideation to launch for an innovative mobile app. Conduct in-depth market analysis to understand user needs, competitive landscape, and emerging trends in mobile applications. Assist in the development and maintenance of the product roadmap, ensuring alignment with business goals and user requirements. Collaborate with cross-functional teams to write detailed user stories and define clear product requirements. Partner with design and engineering teams to prioritize, plan, and execute the development of new features, ensuring timely and high-quality delivery. Engage in user testing and feedback sessions to gather insights and iterate on product features to enhance user experience. Utilize analytics tools to monitor app performance, track key metrics, and inform data-driven decisions for product improvements. Maintain clear and consistent communication with stakeholders, providing updates on product progress, challenges, and successes. Coordinate and manage multiple projects simultaneously, ensuring deadlines are met and objectives achieved. Employ Agile methodologies to facilitate efficient and effective product development cycles.
  • Product OwnerFull Time

    Dstny Engage

    Dec 2021 - Present -3 yrs, 6 months

    United Kingdom

    • Job Details:● Led product development initiatives, collaborating with various stakeholders. ● Created and managed the product backlog, prioritizing based on business value and feedback. ● Acted as a liaison between business stakeholders and the development team. ● Conducted user research and analyzed market trends to drive product improvements. ● Facilitated agile ceremonies for timely product delivery. ● Maintained and adapted the product roadmap to align with business objectives. ● Monitored project progress, resolved issues, and communicated status to stakeholders. ● Played a key role in achieving specific product or project goals with quantifiable outcomes. ● Collaborated with the QA team to ensure product quality and conducted user acceptance testing.
  • Customer Success SpecialistFull Time

    Dstny Engage

    Jun 2020 - Apr 2022 -1 yr, 10 months

    Egypt , Giza

    • Digital Marketing SpecialistFull Time

      IEREK

      Jul 2019 - Feb 2020 -7 months

      • Job Details:- Assisting in developing, reviewing and executing plans and initiatives for all digital social media channels and websites. - Building and executing social media strategy and through research, benchmarking, messaging - Creating marketing sheets (briefs) and digital analytics reports - Planning and executing all web, SEO, marketing database, email, social media. - Making content for use on the website or social media platforms Identify market trends and insights, and optimize spend and performance based on the insights. - Brainstorming new and creative growth strategies.
    • Education

      • Commerce English Section in Marketing

        Cairo University (CU)

        Jan 2015 - Jan 2019 - 4 yr

      • High School - Thanaweya Amma

        Om El Abtal

        Jan 2015 

      Activities

      • President at Eng Break

        Volunteering

        Jul 2018 - May 2019 -10 months

      • Training and Development Head (Human Resources Department) at Eng Break

        Volunteering

        Aug 2017 - May 2018 -9 months

      • Business Management Head ( Academic Department) at Eng Break

        Volunteering

        Aug 2016 - May 2017 -9 months

      • Public Speaking Trainer at Eng Break – NPO at Cairo university

        Student Activity

        Jul 2015 - May 2016 -10 months

      Achievements

      As a Product Manager with a strong foundation in CX and data analysis, I’ve led multiple successful feature rollouts that improved user experience and campaign performance across Meta, Google, and TikTok Ads integrations. At Flyerz, I spearheaded initiatives that reduced ad rejection rates by 30% and increased campaign conversion by 25% through better targeting and UX enhancements. I also conducted user interviews and leveraged analytics tools to translate insights into roadmap priorities. My cross-functional collaboration skills have consistently delivered results aligned with business and user needs.

      Skills

      • SaaS
      • Communication
      • Presentation
      • Leadership
      • Negotiation
      • Multi-Tasking
      • Social Media
      • Analytical Thinking
      • Agile
      • Product
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      Languages

      • Arabic

        Fluent
      • English

        Fluent

      Training & Certifications

      • Product Management Career Accelerator

        Knowledge Officer·2022
      • Digital Marketing Fundamentals

        2020
      • Google Ads Search

        Google·2020
      • Content Marketing

        Hubspot Academy·2020
      • Digital Marketing Nanodegree

        Udacity·2020
      • Email Merketing

        Hubspot Academy·2019
      • Digital Marketing Diploma

        Google Garage·2019
      • Promotional Campaign

        Cairo University·2019
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