
Zainab Gihad El Mwafy
Product Owner at Dstny Engage
Haram, Giza, EgyptWork Experience
Product ManagerFull Time
Convertedin
Feb 2024 - Present -1 yr, 4 months
Egypt , Cairo
- Job Details:Support the product lifecycle from ideation to launch for an innovative mobile app. Conduct in-depth market analysis to understand user needs, competitive landscape, and emerging trends in mobile applications. Assist in the development and maintenance of the product roadmap, ensuring alignment with business goals and user requirements. Collaborate with cross-functional teams to write detailed user stories and define clear product requirements. Partner with design and engineering teams to prioritize, plan, and execute the development of new features, ensuring timely and high-quality delivery. Engage in user testing and feedback sessions to gather insights and iterate on product features to enhance user experience. Utilize analytics tools to monitor app performance, track key metrics, and inform data-driven decisions for product improvements. Maintain clear and consistent communication with stakeholders, providing updates on product progress, challenges, and successes. Coordinate and manage multiple projects simultaneously, ensuring deadlines are met and objectives achieved. Employ Agile methodologies to facilitate efficient and effective product development cycles.
Product OwnerFull Time
Dstny Engage
Dec 2021 - Present -3 yrs, 6 months
United Kingdom
- Job Details:● Led product development initiatives, collaborating with various stakeholders. ● Created and managed the product backlog, prioritizing based on business value and feedback. ● Acted as a liaison between business stakeholders and the development team. ● Conducted user research and analyzed market trends to drive product improvements. ● Facilitated agile ceremonies for timely product delivery. ● Maintained and adapted the product roadmap to align with business objectives. ● Monitored project progress, resolved issues, and communicated status to stakeholders. ● Played a key role in achieving specific product or project goals with quantifiable outcomes. ● Collaborated with the QA team to ensure product quality and conducted user acceptance testing.
Digital Marketing SpecialistFull Time
IEREK
Jul 2019 - Feb 2020 -7 months
- Job Details:- Assisting in developing, reviewing and executing plans and initiatives for all digital social media channels and websites. - Building and executing social media strategy and through research, benchmarking, messaging - Creating marketing sheets (briefs) and digital analytics reports - Planning and executing all web, SEO, marketing database, email, social media. - Making content for use on the website or social media platforms Identify market trends and insights, and optimize spend and performance based on the insights. - Brainstorming new and creative growth strategies.
Education
Commerce English Section in Marketing
Cairo University (CU)Jan 2015 - Jan 2019 - 4 yr
High School - Thanaweya Amma
Om El AbtalJan 2015
Activities
President at Eng Break
Volunteering
Jul 2018 - May 2019 -10 months
Training and Development Head (Human Resources Department) at Eng Break
Volunteering
Aug 2017 - May 2018 -9 months
Business Management Head ( Academic Department) at Eng Break
Volunteering
Aug 2016 - May 2017 -9 months
Public Speaking Trainer at Eng Break – NPO at Cairo university
Student Activity
Jul 2015 - May 2016 -10 months
Achievements
As a Product Manager with a strong foundation in CX and data analysis, I’ve led multiple successful feature rollouts that improved user experience and campaign performance across Meta, Google, and TikTok Ads integrations. At Flyerz, I spearheaded initiatives that reduced ad rejection rates by 30% and increased campaign conversion by 25% through better targeting and UX enhancements. I also conducted user interviews and leveraged analytics tools to translate insights into roadmap priorities. My cross-functional collaboration skills have consistently delivered results aligned with business and user needs.
Skills
- SaaS
- Communication
- Presentation
- Leadership
- Negotiation
- Multi-Tasking
- Social Media
- Analytical Thinking
- Agile
- Product
Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
Product Management Career Accelerator
Knowledge Officer·2022Digital Marketing Fundamentals
2020Google Ads Search
Google·2020Content Marketing
Hubspot Academy·2020Digital Marketing Nanodegree
Udacity·2020Email Merketing
Hubspot Academy·2019Digital Marketing Diploma
Google Garage·2019Promotional Campaign
Cairo University·2019