Yomna Magdy Khtab

Senior Content Creator / CopywriterFull Time

• Job Details:- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, Plan and write engaging digital content in English as well as Arabic to support the social media strategy and targeted the audience based on current trends - Collaborate with the creative team to generate creative ideas and concepts to come up with best results in the requested deadlines - Plan and execute initiatives to reach the target audience through appropriate channels - Using analytical tools such as Google Analytics, Hootsuite Pro, later and Facebook Insights to monitor and evaluate the company’s social media presence and performance. - Developing and managing social influencer programs and attending social influencer events. - Creating engaging and original blog posts, emails, and content calendar of social media posts

Content team leaderPart Time

• Job Details:- Leading and responsible for team performance. - Assigning the tasks to my team which consist of 5 members, revision their work and make highlights with their mistakes and ensure they are meeting their KPIs - Preparing daily, weekly & monthly reports on work allocation, quality, team metrics, queue status and ensure that the reports were sent in a timely manner - Doing a monthly report for top management regarding content achievement - Create a ticket to manage the whole process by google sheets - Motivating the team to achieve high standards and achieve their individual targets - Responsible for hiring new team members, mentoring and training them - Review all content on a regular basis to make sure it is accurate, relevant and up to

Senior Web content CreatorFull Time

• Job Details:• Responsible for planning, creating, editing and publishing content, photos, description of products, updating prices and promotions on websites • Conduct, gather and analyze market research to determine social media opportunities and monitor trends in social media platforms and strategies to determine approaches that best support to determine our customer segments. • Ensuring SEO compatibility of the content with the right use of keywords • Used google keyword planner and other competitor keyword research tools like spyfu, similar web, semrux… etc. and analysis competitor targeting some keywords. • Tracking each web page and ensuring content is the best fit with the responsive design of that page • Collaborate with the digital media team in brainstorming, delivering new ideas, new trends and concepts in the social media channel • Come up with unique, compelling, creative content that catches our potential customer • Manage and maintain the digital product catalog by adding new products and updating existing product data, including product titles, descriptions, images, prices, product specs, customer questions, taxonomy, and all other applicable product attributes. • Create and develop content descriptions for the products • Ensure consistent style and tone throughout all product descriptions • Ensure information about products is correctly described, consistent & meeting customer satisfaction. • Continually monitor the website proactively to ensure that information is accurate, content is current, and pages are free of error (from May 2019 - Currently) • Create content in social media and using publishing tools for the posts of all platforms like Twitter, Facebook, Instagram…etc. • Website page speed test was held to optimize and detect the problems of page loading and did actionable recommendations.