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Yehia Mohamed El Ezabi

Marketing Manager at Esaal

Heliopolis, Cairo, Egypt

Work Experience

  • Marketing ManagerFull Time

    Esaal

    Feb 2021 - Present -4 yrs, 5 months

    • Job Details:Lead a team for strategic planning, development, and execution of comprehensive integrated marketing communication (IMC) strategies aligned with organizational growth and business objectives. Manage all marcom channels and tools internally and externally: PR, Social Media, Omnichannels, CRM/Retention tools, Events, SEO,... etc. Develop and oversee the implementation of branding guidelines, ensuring consistent messaging and visual identity across all marketing channels and touch points. Manage and allocate marketing communication budgets effectively to optimize ROI and align resource utilization with strategic priorities. Spearhead strategic brand exposure initiatives through sponsorships and collaborations within prominent industry events, maximizing market presence and brand credibility. Direct organic growth strategies through optimized content, SEO/SEM practices, and targeted audience engagement tactics to significantly enhance digital presence and user acquisition. Direct social media management strategies, overseeing content calendars, community engagement, and performance analytics across various platforms. Plan, execute, and optimize advertising campaigns across digital channels, working closely with media production partners and media buying teams to ensure efficient budget utilization and maximum ROI. Manage external marketing and creative agencies, ensuring alignment of deliverables with strategic objectives and brand standards. Coordinate media production activities including scripting, filming, editing, and publishing to ensure high-quality visual and textual content that enhances brand storytelling credibility and share of voice (SOV). Coordinate cross-functional teams and external agencies to produce high-quality multimedia content, ensuring alignment with brand narratives and engagement goals. Establish robust public relations strategies, overseeing timely media interactions, press releases, and strategic communication bursts to elevate corporate image and stakeholder engagement. Design and implement sophisticated omnichannel communication frameworks, focusing oncustomer acquisition, engagement, retention, and overall positive customer experience. Analyze market trends, competitive intelligence, and customer insights to proactively identify growth opportunities, potential market expansions, and strategic partnership opportunities. Oversee performance reporting and analytics, translating complex data into actionable insights to drive informed decision-making and continuous improvement of marketing initiatives. Collaborate closely with senior leadership, sales teams, and operational departments to identify effective sales channels and develop strategic go-to-market plans supporting both B2C and B2B2C revenue streams. Establish and nurture strategic marketing partnerships and collaborations, including CSR initiatives, to extend brand reach and enhance corporate reputation. Oversee day-to-day marketing operations, implementing processes and tools to streamline workflow and increase departmental productivity.
  • Senior Marketing SpecialistFull Time

    Arpu Plus Telecommunication Services (A15 Group)

    Feb 2019 - Feb 2021 -2 yrs

    Egypt , Cairo

    • Job Details:• Managing 7 products in all aspects (Revamp, branding, content, rollout, acquisition, revenues growth, etc.). • Work with the project team in managing the marketing consultancy process for specified assigned products and services: - Understanding the business - Product (pricing, connections, competition… etc.) - Market research to understand the market situation - Sales Analysis for each product • Work on the development of the full marketing plan for the assigned products and services. • Close follow-up on advertising development and production process to: - Reverse the traffic sources to be 80% Google and premium sources - 20% affiliation. - Ensure compliance with marketing brief and storyboard of each managed brand project. - Assist in planning and supervising direct marketing activities with third parties. • Coordinating between different departments to secure the success & quality of content uploading process for any content based product. • Utilizing ARPU content in creating new campaigns for the managed products (LPs). • Issuing briefs for the needed activities (branding, research, advertising, others) • Enrich the content catalogues for each product. • Updating the portals features on more frequent basis. • Updating dashboards with usage /engagement reports. • Adding alternative payment method. • Releasing the Apps versions. • Work on the development of the full marketing plan for the assigned products and services. • Work closely with the Advertising Team on reversing the traffic sources to be 80% Google and premium sources - 20% affiliation. • Monitor the launched campaigns on Empello, Opticks and other monitoring tools to ensure their compliance with the general guidelines and restrictions. • Support building a strong social media base with different distribution channels and strong content campaigns. • Covering the whole MENA and launching in new countries in Africa, Asia and Europe. • Build a smoother business cycle with T-Pay to help the merchants launch /operate in less time. • Following up with TPay & Other aggregators on the current connections and on expanding by opening new connections. • Increase the merchants’ portfolio (adding 8 new merchants). • Handling the operations of the current accounts (contracts, requests, reports, payments). • Expanding the portfolio of the current merchants to maximize the generated revenues. • B2C Rev • B2C GM
  • Water Polo Trainer and Coaching AssistantFull Time

    Heliopolis Sporting Club (HSC)

    Jun 2018 - Feb 2019 -8 months

    Egypt , Cairo

    • Marketing SpecialistFull Time

      Arpu Plus Telecommunication Services (A15 Group)

      Feb 2018 - Feb 2019 -1 yr

      Egypt , Cairo

      • Job Details:Commercial Targets: (50%) • Managing 3 digital products in all aspects (Revamp, content, rollout, acquisition, revenues growth, etc.). • Coordinating between different departments to secure the success & quality of content uploading process for any content based product. • Gaming portal Full Revamp. • Acquiring New Agencies (Google and Affiliation) . • Launching Google Adwords campaigns for the managed products. • Handling the Current agencies operations (IOs, Invoices, Payments). • Monitoring the managed products campaigns in the countries where the monitoring tool “Empello” is launched. • Utilizing ARPU+ content in creating new campaigns for the managed products (LPs) • Following up with TPay & Other aggregators on the current connections and on expanding by opening new connections. • Monitoring the revenues of the products in hand and ensuring their constant growth. Financial Targets: (50%) • B2C Rev • B2C GM
    • Education

      • Bachelor's Degree in Integrated Marketing Communication

        Misr International University (MIU)

        Jan 2012 - Jan 2016 - 4 yr

      • High School - Thanaweya Amma

        College de la Sainte Famille (Jesuites)

        Jan 2012 

      Skills

      • Marketing
      • Brand Strategy
      • Market Research
      • MS Office Suite
      • Advertisement
      • Public Relations (PR)
      • Advertising
      • Google Analytics
      • Branding
      • AdsManager
      View More

      Languages

      • Arabic

        Fluent
      • English

        Fluent
      • French

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