Yehia Deghedy

Marketing ConsultantFreelance / Project

• Job Details:- Optimized customer acquisition channels after analysis of CAC and CLTV (online and offline). - Optimized CRM via lead nurturing and direct customer engagement. - Conducted customer profiling and segmentation based on acquisition channel and behavior. - Developed Launch plan for new phase inclusive of type of units’ optimization and pricing. - Developed pre-launch promotion scheme relying on retention, referral and upselling strategies. - Developed communication and activation plan for launch of new phase. - Managed other day to day marketing operations with the support of 2 direct report