Yehia Hossam Elsherif

Retail & Corporate Marketing executiveFull Time

• Job Details:• New product development: o Identify the new market segments and come up with new commercial offers o Decide on the products naming, design, pricing and positioning in the market. o Perform required research to find out the segments market size, characteristics and needs in coordination with the Marketing Operations unit o Develop the business plan and the profitability study of the offer provided to the market o Participate in implementing the new offer on the core banking system in coordination with the BAI (Business analysis and Integration) o Develop the promotional materials (Brochures, Flyers, Booklets, Press Ads, Giveaways, and Posters) in coordination with the Marketing Operations Unit o Participate in developing the appropriate procedures and related forms of the offer in coordination with the Organization and Methods Department o Execute the required network and back office training for launching the offer in coordination with the HR department and Heads of Markets o Develop co-branding deals to promote such products to the targeted segments in coordination with the Heads of Markets • Products enhancement: o Develop new offers and re position existing ones to meet the segments need. o Perform continuous follow up on the sales and market conditions and competition so as to add up new enhancements to the offer or eliminate ineffective features (Whether in the process or offer) o Support the sales force and markets by training and tools to boost sales and increase revenue. • Marketing Budget: o Monitor the marketing budgeting process and ensure its efficient utilization

Segmentation officerFull Time

• Job Details:• Segmentation & Portfolio Allocation: o Handling the segmentation script & criteria for Retail clients while maintaining the multiple segmentation criteria:  Behavioral segmentation  Demographic segmentation o Apply portfolio management approach & responsible for the portfolio allocation of Retail clients o Provide Head of Markets with a deep analysis for each segment regarding segments retention periods & thresholds on a Semi-annually basis • Commercial animation : o Provide Markets with SWOT analysis on quarterly basis o Monitoring Net Banking Income & Profitability of Retail clients o Follow up KPI’s of each segment o Integrate marketing data and information from multiple sources to produce reports to monitor & manage the segments activity o Build annual budget (Target) for each portfolio manager based on his portfolio opportunities o Provide information by collecting, analyzing, and summarizing Markets data and trends.