Yassmin Ahmed

Marketing Campaign Intern

• Job Details:Developed and launched a targeted marketing campaign for BlueprintX, focusing on the ideal customer profile. Created creative concepts for both online and offline channels, boosting engagement and sparking conversations. Measured success through innovative strategies and campaign analysis, improving skills in campaign planning, multichannel marketing, and analyzing results.

PR and Marketing Assistant

• Job Details:Engaged with schools to establish partnerships, organizing meetings and presenting the company’s services to potential partners. Delivered and followed up on student applications, ensuring their satisfaction throughout their course and maintaining strong communication. Assisted in contract reviews and signed partnership agreements with schools, ensuring all terms were met. Handled quality assurance by identifying and testing issues on websites, working with developers to ensure smooth user experience. Managed social media accounts and created engaging content using Canva, scheduling posts and reels to boost brand presence across platforms. Conducted market and competitor research to help shape effective marketing strategies and identify growth opportunities. Created and translated content for various project websites into Arabic, including terms and conditions, ensuring accuracy and clarity. Developed various marketing materials, including user guides, logos, and brand guidelines to ensure consistency across projects. Wrote blog posts and sales copy for different project websites, enhancing online presence and SEO. Managed the company's booking system by inputting school, course, and accommodation details, keeping records up to date. Produced invoices and handled documentation for project operations, ensuring smooth financial processes.

Internship in Employability Initiatives Development

• Job Details:Worked with a team to brainstorm creative employability initiatives, doing market research to understand community needs and preferences. Researched successful employability programs and partnerships, suggesting ways to integrate them into Nugent’s operations for better impact. Contributed to the ideation and planning of marketing campaigns, including drafting promotional materials, designing social media content, and identifying target audiences.