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Yasser Taher Khalaf

Yasser.T.Khalaf- Sales & Marketing Director

Obour City, Cairo, Egypt

Work Experience

  • Co-Founder & Commercial DirectorFull Time

    TaherTree for Trading and Distribution

    Mar 2020 - Present -5 yrs, 4 months

    Egypt , Cairo

    • Job Details:• Setting the Overall Business plan for the Company. • Starting everything from the scratch. • Working on selecting and closing the deals for the outlets’ locations that meets our expectation for the targeted customers. • Dealing with Different Suppliers for producing the material for Kiosks & Displaying Tools. • Dealing with different advertising agencies for different promotion and advertising materials. • Dealing with Suppliers & Providers for all services & products that we sell at our retail shops. • Managing Pricing process, Costs, Margins, users’ prices. • Managing promotion activities & Discounts for users. • Managing hiring cycle, posting, reviewing, shortlisting, hiring, training, controlling, evaluating the performance.
  • Sales & Distribution Director (Egypt-Kuwait)Full Time

    Onecard Egypt- Member of NTG- Saudi GROUP

    Jan 2009 - Feb 2020 -11 yrs, 1 month

    Egypt , Cairo

    • Job Details:Sales & Distribution Director Dept, OneCard (Egypt & Kuwait). Member of NTG- Saudi GROUP Nasr City, Cairo, Egypt. www.onecard.net http://www.ntg.com.sa/ OneCard- The Market Leader Online Prepaid Card & Online Shopping Mall for Digital Products in Gulf Area & Middle East. OneCard prepaid cards are using for purchasing a huge No of services, especially Online Games, Mobile applications, Mobile recharging Cards(GSM), Internet phone cards (VOIP), DSL subscriptions, E-Shopping Vouchers and others…. Please go to www.onecard.net to get more info. NTG – The Mother Company ; The leading ICT group in Saudi Arabia and Gulf Area that is consist of +20 specialized ICT subsidiaries in the Saudi Arabia, GCC, Egypt, Pakistan, Sri Lanka, and Turkey. http://www.ntg.com.sa/ I started working with the company from the scratch in Egypt Market, we have grown rapidly & tremendously as we achieved results that exceeded the steering board expectations (we achieved more than 100 multiples of annual sales revenues during 7 years), in 2013 Kuwait Market file was added to my portfolio. Now, I'm directing both Markets (Egypt & Kuwait) as following Job Responsibilities: • Managing a team of 30 persons / 4 levels of reporting lines. • Directing and motivating Sales & Distribution team members to ensure efficiency and to insure achieving overall sales targets. • Setting annual sales & collection targets "by Distribution channel, Area ". • Reviewing & Analyzing sales data & Off-line marketing activities of the competitors (products, prices, payment facilities, distribution channels, marketing activities). • Developing & setting pricing strategy, structure and price lists (end-users, retailers, wholesalers and key accounts). • Evaluating distribution channels cost, coverage and efficiency. • Setting and allocating all off-line marketing budgets for both counties (Egypt & Kuwait) and reviewing the efficiency on monthly / Quarterly bases. • Determining the different promotion and marketing materials and all POS materials (Danglers, posters, stands, flyers and free samples). • Reviewing the monthly sales & collections reports and graphs, by Area, Rep, Item, Account, etc , for data analysis and forward planning.. • Evaluating the performance of each person and distribution channel on monthly /Quarterly/annual base. • Maximizing the productivity of the distribution team (incentive programs). • Managing & reviewing stock level and making key decisions about stock control. • Handling deals with key accounts & strategic partners (Discounts, Marketing activities & promotions). • Preparing presentations, sales & distribution agreement / contracts with key distributors & resellers, reviewing all clauses & terms to be customized from case to another. • Dealing with staffing issues such as Hiring adverts, interviewing candidates, shortlisting and approved hiring. • Conducting appraisals and reviewing performance, renewing annual contracts as well as reviewing the materials and the preparation process for training sessions for new hires. • Setting Job Description for all members of Sales & Distribution team based on the business needs. • Setting and recommending the annual raise / adjustments in gross basic salaries & commissions for all sales team. • Supporting customer services department by many critical inputs. • Initiating changes to improve the business development (by studding the external & internal factors that affect our business and industry).
  • Product ManagerFull Time

    SASCO group

    Aug 2007 - Dec 2008 -1 yr, 4 months

    Egypt , Cairo

    • Job Details:Product Manager, PHOTO ALBUMS section SASCO GROUP Heliopolis, Cairo, Egypt. www.sascogroup.com Sasco Group - The leading Group in producing & manufacturing the stationary products, such as (Reynolds pens, Block Notes, Box Files, Note Books, printing Paper …..etc). Sasco Group- launches new & customized models of Photo Albums; different types of designs, covers material, number of photos and size of photos,, etc. Responsibilities: • Collecting marketing data about end-users’ and traders’ needs. • Collecting and analyzing sales & marketing data of the competitors (Local manufacturers & importers) about product categories, prices, purchasing facilities, distribution channels, sales volume and marketing activities. • Developing the pricing lists (end-user, retailer & wholesaler). • Allocating promotion activities (bonus backs, free samples). • Handling deals with key accounts.
  • Product ManagerFull Time

    Target Trade Center

    Apr 2006 - Aug 2007 -1 yr, 4 months

    Egypt , Cairo

    • Job Details:Product Manager Target Trade Center Heliopolis, Cairo, Egypt. Target Trade Center is the Egyptian Sole Agent of (DORCO) – The Korean Razors & Blades, disposable & system razors. Target Trade Center is also the Egyptian Sole Agent of (LASER) - The Indian Super Platinum Blades. Responsibilities: • Defining the product mix of the firm. • Collecting and Analyzing sales & marketing data of the company’s competitors (product categories, prices, purchasing facilities, distribution channels, sales volume, market share and marketing activities. • Developing & resetting the pricing lists (end-user, retailer & wholesaler). • Evaluating distribution channels cost, coverage and efficiency- ROI. • Allocating promotion activities (stands, flyers, free samples). • Preparing monthly sales report and graph, by rep, item, territory. • Handling deals and special offers with key accounts
  • Education

    • Technical Diploma in Marketing & businesss develpment

      Canadian Management & Training Institute

      Jan 2020 - Jan 2020 - 0 Month

    • Sales and Marketing Certificate (SMC). in Sales and Marketing

      American University in Cairo (AUC)

      Jan 2003 - Jan 2005 - 2 yr

    • Technical Diploma in Business Administration

      American University in Cairo (AUC)

      Jan 2003 - Jan 2004 - 1 Year

    • High Institute for Social Work Cairo, Egypt. in Social Work

      High Institute of Social Work- Cairo University

      Jan 1998 - Jan 2002 - 4 yr

    Skills

    Languages

    • English

      Fluent
    • Arabic

      Fluent
    • German

      Beginner
    • French

      Beginner

    Training & Certifications

    • Certified Marketing Deploma

      Canadian Management & Training institute·2020
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