
Yasser El Sokkary
Creative Director
Glim, Alexandria, EgyptWork Experience
Creative Director - Promotion and Graphic ManagerFull Time
ONTV Channels - Hawa LTD
Sep 2016 - May 2018 -1 yr, 8 months
Egypt , Giza
- Job Details:- Actively participating and positively impacting the general management of the studio and its activities. - Providing support to the studio and focusing on delivering strategic objectives. - Ensuring consistent delivery of the creative product. - Liaise with the network departments, communicating clearly and directly. - Resourcing skilled and appropriate freelanceres where time is very tight with the team. - Establishment of a clear structure for the day-to-day management of the studio. - Overseeing all creative recruitment. - Evaluate team members. - Manage 45 Creative team members in multiple tasks in news, entertainment, sports and Drama. - Take responsibility for the creative philosophy and the standard of output across the Channels. - Insure to implement Channels identity ON-AIR, stationary, billboards, and P.O.S - Hiring the creative team members and train the new talents. - Provide solutions and designs for Social media department with the specs for easy upload. - Reporting to CEO.
Executive producer and creative directorFull Time
G Lounge
Feb 2012 - Present -13 yrs, 5 months
Egypt , Giza
- Job Details:- Lead brainstorming/creative sessions to generate ideas. - Direct and motivate teams, to help them use their talents effectively. - Revise content and presentations, approve/reject ideas, provide feedback to the team. - Write and design unique and well-crafted copy that meet clients’ needs. - Excellent presenter and can write both in Arabic and English. - Setting KPIs for social media campaigns, and measuring a campaign’s performance against the KPIs. - Working with marketing professionals to develop social media marketing campaigns. - Reviews project production factors by studying budget, background information, objectives, presentation. - Approaches, styles, and techniques. - Obtains client approval by presenting final layouts, storyboards, illustrations, and responds to client. - Projects postproduction and creative interpretation. - Project’s budgeting and CPS, from early brief till delivery. - Client relationship management and managing talents. - Hire the creative team talents. - Storyboard and storyline sequences, copy write Arabic and English. - TVC Clients: Vodafone Egypt, Etisalat Egypt, Orange, Nestle, Arpu, Henkel, Ceramica Cleopatra, Ceramica Art, Ziggo chips, Samir & Ali stationary Campaign, Arco real Estate, Tanami app, and Al- Mansour group and much more. - Series: “Bedon Zekr Asma2, 3ad tanazoly, viva Atata, Taht El-saitara, bean El-Sarayat, lea3la Se3r, Arosty Feature film, Son3a fe misr film.
Project Manager / Head of ProductionFull Time
- Job Details:- Managing the creative team’s work to optimize the use of this resource with minimal non-billable time. - Provide projects budgeting and quotations, CPS, documentations. - Train, assign, schedule, and coach new team members. - Lead the teams to deliver the highest quality to meet with client’s needs and deadline. - Developing a catalogue of past projects detailing budgeted hours V actual which can be used as a source of reference for planning. - Managing and ensuring suppliers are competitively priced, delivering high-quality services and satisfying togethers client’s contractual obligations. - Line manage a team of creatives comprised of copywriters, designers, content managers and art directors. - Effectively handle multiple assignments at one time. - Lead the teams to deliver the highest quality to meet with client’s needs and deadline. - Projects handled: - Cairo International Film Festival (31, 32, 33 and 34), TV promotions, Prizes, Certificates, Invitations, stationary design and production along with the creative designers. - Cairo Arab Media Festival (13 and 14), TV promotions, Prizes Certificates, Invitations and stationary design and production along with the creative designers. - Myriam Fares Fawazeer: for Al Qahira Walnas TV. - Al kbeer awy series (VFX, Opening title and end credit. - Al Ahly in 100 years documentary series. - Arabian Nights promo postproduction producer in-house. Channel Identity: Al Resalah TV, Daleel TV, Hayatona TV, Al Manhal TV, Dream TV, News Sector (Egyptian Television) Egyptian channel 1 and 2 for 2 seasons. TV program packages: - Egyptian TV news sector programs. - The seventh day (Mahmoud Saad) MBC - OTV/ONTV programs: habba essiely, adet settat, hal el donia..etc - Al Resalah TV Programs. - Promotion director for Alresalah TV.
Creative DirectorFull Time
Mazzika TV
Apr 2005 - Sep 2006 -1 yr, 5 months
Egypt , Giza
- Job Details:- Responsible for the channel Identity ATL/BTL. - Ensure that every project/promo, spot and its assets meet the quality standards. - Create, visualize new release songs/albums promos. - Hire the creative team members. - Manage team and workflow to meet airing deadline. - Create and produce seasonal channel’s identity look.
Education
Bachelor's Degree in Fine arts
Alexandria University (ALEXU)Jan 1993
Achievements
- Most of TV channels branding, TV Shows graphic packages, advertisement, that I worked on Won Awards as: AAA (Egypt), LYNX (Dubai), Promax (Dubai), Cannes Lion awards.
Skills
- Media Design
- Color Correction
- VFX
- presentation design and planning
- Team Leadership
- Advertising Management
- Adobe illustrator
- Adobe Photoshop
- Adobe Creative Suite
- Motion Graphics
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Languages
Arabic
FluentEnglish
AdvancedFrench
Beginner
Training & Certifications
Job Profile
Job Master·2017