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Yasser Saadawy

Commercial Director at Global Express for management consulting

6th of October, Giza, Egypt

Work Experience

  • Commercial DirectorFull Time

    Global Express for management consulting

    Aug 2019 - Present -5 yrs, 11 months

    Egypt , Giza

    • Job Details:• Develop business strategies, formulate comprehensive strategies for market expansion, increase market share, analyze market trends, and identify opportunities and challenges. • Research and analyze new and emerging markets to identify potential growth opportunities, assess current and future customer needs, and develop innovative solutions to meet those needs. • Formulate growth strategies by developing business development strategies that support the organization’s long-term goals and create detailed action plans to achieve set objectives. • Build and maintain strong relationships with key clients and distributors, communicating with customers to understand their needs and improve service offerings. • Negotiate contracts and manage negotiations with clients and partners to secure profitable contracts while ensuring compliance with legal terms and sound business practices. • Analyze business performance by monitoring and analyzing sales performance and financial reports, providing regular reports to senior management on business and financial performance. • Prepare and manage business budgets and revenue forecasts, monitoring expenses to ensure financial targets are met. • Manage and oversee inventory to ensure no product stagnation and to prevent shortages of strategic and best-selling products. • Coordinate marketing activities by collaborating with the marketing team to design effective advertising campaigns and contribute to the development of marketing materials and promotions. • Collect market information with a focus on industry trends, competitive offerings, product performance, and consumer preferences to develop strategic sales solutions while continuously communicating with clients to accurately understand their requirements and provide competitive solutions to advance current business operations. • Improve business processes by identifying opportunities for process improvement, increasing efficiency, and utilizing data analytics techniques to enhance business performance. • Stay updated on the latest developments and industry trends while attending trade shows and conferences to enhance brand awareness. • Attend trade shows and industry events to promote the brand and open new communication channels, representing the company at conferences and workshops to enhance relationships and share knowledge. • Provide thought leadership and deliver effective strategies to increase sales and revenues in complex markets influenced by consumer decisions and ever-changing trends. • Utilize effective CRM management skills through regular client visits, providing exceptional service solutions and building strong relationships using consultative selling techniques, while enhancing collaboration with other departments to ensure services are delivered to meet client needs. • Set realistic and logical goals for teams, addressing any performance changes through necessary training, coaching, and motivation. • Analyze key business metrics and present findings to senior management with innovative ideas and recommendations to leverage market potential and ensure growth. • Track and analyze business performance through KPIs, providing periodic reports to senior management regarding performance and new initiatives. • Build and motivate cross-functional professional teams, collaborating with various departments and divisions to maximize talent utilization while minimizing workforce turnover, budgets, costs, and employing effective execution skills to deliver operational and commercial excellence.
  • Commercial DirectorFull Time

    Fawry payment

    May 2014 - Jul 2019 -5 yrs, 2 months

    Egypt , Cairo

    • Job Details:• Plan and strategize, enhancing the sales and marketing strategy to drive revenue growth and improve market share, while achieving corporate goals. • Set realistic and logical goals for teams, addressing any performance changes through necessary training, coaching, and motivation. • Analyze key business metrics and present findings to senior management with innovative ideas and recommendations to leverage market potential and ensure growth. • Build and motivate cross-functional professional teams, collaborating with various departments and divisions to maximize talent utilization while minimizing workforce turnover, budgets, costs, and employing effective execution skills to deliver operational and commercial excellence. • Achieve high growth rates and exceed KPIs across all areas of marketing, sales, customer service, business development, and administrative processes. • Choose the best marketing methods for the companies and create scenarios for clients about the benefits and importance of services according to their business activities. • Implement and monitor monthly offers based on the targets to be achieved for each offer. • Discuss customer feedback and requests through customer service reports. • Develop theoretical marketing and sales plans, identify business development paths, and support all sales operations to achieve the organization’s set revenue objectives. • Promote awareness of electronic services and payments through electronic payment machines for merchants and consumers. • Manage the team and lead and guide sales and marketing teams to ensure the achievement of set objectives while training and developing employees in commercial and negotiation skills. • Build, lead, and guide teams toward achieving sales to support business growth and emphasize increasing new and existing relationships while providing outstanding customer service. • Assess the impact of profitability and revenue on future business opportunities and advise all departments on the approaches to take to expand the business, gain customer loyalty, and consequently create a continually growing business curve. • Prepare workshops with sales individuals to discuss their suggestions. • Monitor steps and goals achieved at each stage and the actual results in the short and long term.
  • Marketing And Sales ManagerFull Time

    Ezz group

    Mar 2011 - Sep 2014 -3 yrs, 6 months

    Egypt , Cairo

    • Job Details:• Develop marketing strategies and formulate comprehensive marketing strategies aligned with the overall company objectives in Egypt, Russia, and Algeria, determining products, pricing, and target markets while developing effective marketing plans to meet customer needs based on market research for each country. • Analyze the market and conduct market research to understand prevailing trends and needs in the market, studying consumer behavior, and analyzing competitors to identify opportunities and threats. • Manage marketing campaigns by planning and executing marketing initiatives across various channels (such as online, television, radio, print) and measuring campaign effectiveness while analyzing results to determine strengths and weaknesses. • Develop and oversee the creation of marketing content (such as advertisements, articles, promotional materials) and ensure that content aligns with brand identity and values. • Prepare and manage the marketing budget, including resource allocation for different campaigns, monitoring expenses, and ensuring a return on investment. • Build public relations and develop relationships with media, business partners, and influencers while organizing events and exhibitions to enhance brand awareness. • Analyze data and reports to measure marketing performance, evaluate the effectiveness of strategies, and prepare periodic reports for senior management regarding marketing activities' performance. • Lead and direct the marketing team, including assistants, designers, and analysts, providing training and support to enhance team skills. • Adapt to changes and follow developments in marketing and new technologies, adjusting to changes in consumer behavior and market needs. • Engage with customers and enhance communication with them to gather feedback and suggestions, using customer insights to improve products and services. • Prepare prudent credit policies and urgent collection efforts to reduce the risk of bad debts while ensuring positive cash flow in revenues. • Ensure positive revenues and profits with suitable ROI by leveraging business expertise and implementing procedures aligned with the company’s strategic priorities. • Guide the operations department on positives and negatives identified to avoid negatives while enhancing positives during task execution. • Prepare annual, quarterly, and monthly sales plans and analyze revenue and profit reports, comparing them with the sales plan to address any deficiencies found. • Hire and build the sales team, train, guide the sales team, and monitor workflow.
  • Marketing And Sales ManagerFull Time

    Alpha Egypt

    May 2007 - Dec 2010 -3 yrs, 7 months

    Egypt , Red Sea

    • Job Details:• Review the organization's performance analytically by measuring performance against sales volume and inventory, providing sales forecasts, and analyzing data and figures to assist all departments in business planning and decision-making. • Develop sales strategies and formulate comprehensive plans to increase sales and achieve set objectives, identifying target markets and new opportunities for sales expansion. • Manage sales teams, leading and guiding them to ensure the achievement of goals and desired performance while providing ongoing training and support to team members to develop their skills. • Set clear and measurable sales goals for sales teams and individuals, monitoring performance against these goals and making necessary adjustments to strategies. • Analyze the market and study market trends and competitors to understand the business environment while using data and analytics to inform sales strategies. • Develop relationships with customers and maintain strong relationships with key clients and distributors, enhancing customer loyalty and motivating them to increase demand. • Prepare and manage the sales department budget in line with company objectives, monitoring expenses to ensure a return on investment. • Prepare periodic reports for senior management regarding sales performance and financial results, providing recommendations for improvement based on comprehensive performance analysis. • Coordinate marketing activities and collaborate with marketing teams to develop marketing campaigns aligned with sales strategies, contributing to the development of marketing materials and promotions. • Motivate the team by creating a positive and stimulating work environment that enhances performance and productivity while organizing motivational activities and rewards for sales teams to achieve goals. • Stay updated on developments in sales and marketing and new technologies, participating in trade shows and business events to enhance brand awareness.
  • Education

    • Bachelor's Degree in Social work

      South Valley University (SVU)

      Jan 2003 - Jan 2007 - 4 yr

    Achievements

    • Expanded the client base for Global Express by establishing strategic partnerships with 13 new companies, contributing to an 85% increase in the client base within the first year. • A training program was implemented for the marketing and sales department at Global Express, which contributed to a 17% increase in new customer acquisition and a 43% growth in sales. • Promoted the culture of electronic payments across all governorates in Egypt in 2014, despite the lack of awareness and prevalence of such services at that time. • Signed agreements with 28 companies, syndicates, and government bodies to provide electronic services through Fawry machines. • Reduced costs 18% through strategic procurement and supplier management at Ezz Group. • Achieved over 100% of sales targets consistently over 2 years at Alpha Egypt, increasing total sales by 38% year over year.

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Advanced
    • Russian

      Advanced

    Training & Certifications

    • Global Trade Strategies and Business Negotiation

      Cairo Center for Economic Studies·2023
    • Financial Analysis and Business Planning

      Cairo Center for Economic Studies·2023
    • Impact of Data Analysis and Presentation on Decision Making

      Russian Cultural Center·2022
    • Developing Growth Strategies

      Cairo Center for Economic Studies·2022
    • Building and Managing Brands

      Russian Cultural Center·2021
    • Integrated Marketing Strategies and Digital Marketing

      Russian Cultural Center·2021
    • Management of Modern Sales Techniques

      Russian Cultural Center·2020
    • Business Development Diploma

      Cairo university·2019
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