Yasmine Abdullah

Sr.Bilingual SEO Copywriter and Content marketing ConsultantFull Time

Senior Bilingual CopywriterFull Time

• Job Details:- Leading all the brand communication activities across multiple functions & various media mediums mainly in Arabic - Leading a team of junior designers & copywriters to deliver the best quality work for the brand - Crafting effective communication messages and copywriting messages for stylishop.com website, social media platforms in Arabic and English - Producing creative messages for STYLI App, as well as all push notifications created by the brand, press releases, and paid ads - Assisting in crafting communication strategies and messages with the Head of branding and communication - Assisting all the marketing and operation teams with all the needed brand assets to maintain brand identity and image - Ensuring consistency and adherence to the brand’s tone of voice & copy standards - Using the relevant dialect in writing for a particular region while maintaining the brand identity

Content Marketing Team SupervisorFull Time

• Job Details:- Shaped different content strategies for CTV website categories and composed well-defined guidelines to allow for a smooth work flow for the whole content marketing team - Orchestrated KPIs and daily, weekly, monthly target for each team member to measure achievements easily - Formed content strategy in only 2 days and created special creative content for KMS (Kitchen Mega Sale) Campaign - Maximized the total team productivity by 50% in 2 months and by 70% in the following months - Sustained the high results and the high monthly target of producing 6000 products by providing guidance and mentorship to the whole team of copywriters, translators, and web content assistants - Assessed and reported team members’ performance on a monthly basis - Customized corrective plans with improvement actions to any team member who faces drawbacks in meeting their KPIs - Reviewed, proofread, and edited over 200 products per day produced by the team, and then provided weekly constructive feedback to improve the creative and copywriting content created - Produced 4 creative contents per day for various high-notch CTV products in Arabic and English - Trained copywriters and translators to adopt recent SEO techniques and copywriting methods in their writings - Trained web content assistants to use CMS (Magento) effectively and follow the guidelines provided for their work - Developed a rewarding system for the content marketing team as part of their retention and motivation plan - Collaborated with the creative team in producing interesting copywriting content for posh notifications on Mobile and What’s app and online mega campaigns for sales seasons