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Yasmine S.Salah

Don't be the same, Be different.

Salmiya, Kuwait

Work Experience

  • Head Of MarketingFull Time

    Kuwait Hospital

    Dec 2019 - Present -5 yrs, 7 months

    • CCSDFull Time

      Nestle

      Oct 2018 - Mar 2019 -5 months

      Egypt

      • Regional Marketing ManagerFull Time

        Alyasra Fashion

        Aug 2017 - Oct 2018 -1 yr, 2 months

        • Job Details:Maintain and provide strength to company’s brand position in assigned regional marketing area. Head development and execution process of ethnic and other main focused marketing plans to reach vital customer segments. Interact with marketing leads to develop and supervise regional marketing budget. Present inputs to Product Marketing to define, maintain and validate apt product alternatives and configurations. Involve actively in regional Marketing Operating subcommittee and committee. Identify specific regional marketing goals and objectives. Develop execution plan and manage field team by implementing plan. Stimulate developing and sanction of quotations and commercial proposals to guarantee product gross margins meet business needs. Recommend strategies to integrate into local regional marketing plans. Analyze and supervise local competition. Evaluate productiveness and marketing initiatives ROI.
      • PR & Corporate CommunicationFull Time

        Al Babtain Group

        May 2014 - Aug 2017 -3 yrs, 3 months

        • Job Details:• Create marketing and promotional materials, both print and electronic. • All public relations activities and events held. • Work with advertisers for timely and useable ad submissions • Copy edit, proofread, and revise communications • Design and launch email marketing campaigns • Recommend, implement and maintain site design and operation • Plan and deliver education courses and materials • Work with manager and business units to determine event budget and manage expenses to that budget • Promote products and services through public relations initiatives • Develop marketing communications campaigns • Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals • Identify, develop and execute communications strategy for key media contacts and customer references. • Prepare briefing materials. • Coordinate conference, trade shows, and press interviews
      • Education

        • Bachelor's Degree in Mass Communication & Journalism

          city university

          Jan 2006 

        • High School - IGCSE

          Gulf English School

          Jan 2001 

        Achievements

        Awarded best localisation of Marketing Campaign Cole Haan launching of 2.0 ZEROGRAND with Stitchlite Campaign regionally. Achieved and recognized as the best 360 marketing and communication campaign from Host Brand. Presented campaign in Head Quarter – New York.

        Skills

        • Digital Marketing
        • Brand Marketing
        • Communication
        • Time Management
        • Strategic Marketing
        • Management
        • Content Marketing
        • Negotiation

        Languages

        • Arabic

          Fluent
        • English

          Fluent
        • German

          Beginner
        • French

          Beginner

        Training & Certifications

        • Digital Marketing Update

          Growth Velocity·2020
        • Basic Life Support

          American Heart Association·2020
        • InDesign

          Albabtain Group·2014
        • Anti-money laundry

          National Bank of Kuwait·2011
        • anti-money laundry

          National Bank of Kuwait·2010
        • MS Office

          National Bank of Kuwait·2008
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