
Yasmine S.Salah
Don't be the same, Be different.
Salmiya, KuwaitWork Experience
Regional Marketing ManagerFull Time
Alyasra Fashion
Aug 2017 - Oct 2018 -1 yr, 2 months
- Job Details:Maintain and provide strength to company’s brand position in assigned regional marketing area. Head development and execution process of ethnic and other main focused marketing plans to reach vital customer segments. Interact with marketing leads to develop and supervise regional marketing budget. Present inputs to Product Marketing to define, maintain and validate apt product alternatives and configurations. Involve actively in regional Marketing Operating subcommittee and committee. Identify specific regional marketing goals and objectives. Develop execution plan and manage field team by implementing plan. Stimulate developing and sanction of quotations and commercial proposals to guarantee product gross margins meet business needs. Recommend strategies to integrate into local regional marketing plans. Analyze and supervise local competition. Evaluate productiveness and marketing initiatives ROI.
PR & Corporate CommunicationFull Time
Al Babtain Group
May 2014 - Aug 2017 -3 yrs, 3 months
- Job Details:• Create marketing and promotional materials, both print and electronic. • All public relations activities and events held. • Work with advertisers for timely and useable ad submissions • Copy edit, proofread, and revise communications • Design and launch email marketing campaigns • Recommend, implement and maintain site design and operation • Plan and deliver education courses and materials • Work with manager and business units to determine event budget and manage expenses to that budget • Promote products and services through public relations initiatives • Develop marketing communications campaigns • Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals • Identify, develop and execute communications strategy for key media contacts and customer references. • Prepare briefing materials. • Coordinate conference, trade shows, and press interviews
Education
Bachelor's Degree in Mass Communication & Journalism
city universityJan 2006
High School - IGCSE
Gulf English SchoolJan 2001
Achievements
Awarded best localisation of Marketing Campaign Cole Haan launching of 2.0 ZEROGRAND with Stitchlite Campaign regionally. Achieved and recognized as the best 360 marketing and communication campaign from Host Brand. Presented campaign in Head Quarter – New York.
Skills
Languages
Arabic
FluentEnglish
FluentGerman
BeginnerFrench
Beginner
Training & Certifications
Digital Marketing Update
Growth Velocity·2020Basic Life Support
American Heart Association·2020InDesign
Albabtain Group·2014Anti-money laundry
National Bank of Kuwait·2011anti-money laundry
National Bank of Kuwait·2010MS Office
National Bank of Kuwait·2008