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Yasmina Qasim

Branding & Communications Expert

Haram, Giza, Egypt

Work Experience

  • Regional Consultant for Graphic Design & Social Media CommunicationsPart Time

    UN Women

    Feb 2023 - Apr 2023 -2 months

    • Job Details:Main Role: • Maintain & update the ROAS Trello board. • Design social media package/ key messages for launching the Gender Justice Report. • Launching the GenTrack dashboard tool / Design infographics. • Design a Social Media package for covering the ED's mission to the Kingdom of Saudi Arabia. • Maintenance of social media feeds. • Design a national theme for the IWD for the Arab Region.
  • International Consultant for Graphic DesignPart Time

    UN Women

    Mar 2020 - Present -5 yrs, 5 months

    Palestine , Gaza

    • Job Details:Main Role: I started my work for UN Women, Palestine country office in March 2020 as a part of the agreement with UN Women, the regional office for the Arab states, to support & design assets for them as a part of the assigned TOR, from the beginning of 2023, I have started to work for UN Women Palestine, country office separately as an international consultant for the graphic design. Design the following reports: 2020 2020 • Covid-19: gendered impacts of the pandemic in Palestine and implications for policy and programming - findings of a rapid gender analysis of covid-19 in Palestine (April 2020). 2021 2022 2021 • Impact of covid-19 on pregnant and lactating women in the occupied Palestinian territory (March 2021). • Clinical management of rape in the state of Palestine in the framework of covid-19 (June 2021). • The aftermath of the May 2021 escalation in the Gaza Strip: a focus on gender equality and women’s empowerment (June 2021). • A future at stake: recommendations to include Palestinian women and youth in political and peace processes (July 2021). • Guidance notes on gender-responsive cash and voucher assistance in the occupied Palestinian territory (August 2021). 2022 • Women’s role in local peacebuilding: recommendations to better support the work of Palestinian women-led grassroots organizations (February 2022). • A future at stake: recommendations to include Palestinian women and youth in political and peace processes (April 2022). • Women’s role in local peacebuilding: recommendations to better support the work of Palestinian women-led grassroots organizations (April 2022). • After the May 2021 escalation: a multi-sectoral gender needs assessment in the Gaza Strip (May 2022). • 2021 Open Day/high-level dialogue on women, peace, and security in Palestine (September 2022). 2023 • UN Women gender sensitive Resilience Capacity Index (GS-RCI) report- Palestine. (January 2023) • Women-led organizations and women’s rights organizations' role in humanitarian action in Palestine: barriers & opportunities (January 2023) • 2022 Open-day on women, peace, and security - what Palestinian women want: A women-centered vision for a viable independent state (May 2023)
  • Regional Graphic DesignerFull Time

    UN Women

    Mar 2020 - Jan 2023 -2 yrs, 10 months

    Egypt , Cairo

    • Job Details:Main Role: • Lead Graphic Designs for the Communication core team, Palestine Country office, and thematic teams: Men & Women for Gender Equality (MWGE), Women Economic Empowerment (WEE), and Ending Violence Against Women (EVAW). • Design creative ideas for print, electronic, web-based, and animated materials for UN Women regional office & country offices • Ongoing technical support provided for the country offices on a needed basis (ECO-Egypt country office, Tunisia Country office, UAE country office), etc., and cross-functional teams. • Developing different yearly designs focusing on diversification & development for publications and communication products, and localizing global social media packages for the Arab States region, especially for the annual events e.g., HLPF, Beijing 25+, Arab Women’s Day, UN Day, Youth Day, 16 Days of Activism against GBV, COP 27, Bahrain global award for the rounds of 2020-2022…etc. • Identify and develop an overall layout that suits each product type. • Design & innovate awareness campaigns about the UN Women’s role in the MENA region. (e.g., MEGE, EVAW, PalCom) • Design & develop a wide range of packages & assets to reflect UN Women’s corporate branding and style guidelines. either printed or digital assets, listed below: - UN Women studies, manuals, toolkits, policy briefs, and reports, booklets, posters, leaflets, infographics & charts & diagrams, X-banners (printed) & soft banners, flyers, packages for social media, printed & e-invitations for events, PowerPoint presentations. Moreover, for the animation & video design, I'm working as an in-house video producer on the following assets: - animated GIFs, designing regional & and instructional videos, and amending HQ videos by adding Arabic subs to them, and other communication/visibility materials according to UN Women's guidelines. • Developing assets by supporting different languages (Arabic, English, French, Spanish, Russian, and Chinese)/Bahrain global award assets. • Create functional and clear templates that can convey the product’s message without interfering with it. • Oversee UN Women's assets & ensure that they follow the standards. • Determine how best to represent a concept visually. • Review products, packages, etc. in terms of the UN Women guide to support the implementation of UN Women’s branding guidelines. • Review assets components and develop creative communication resources belonging to our region as well as the visibility concepts for projects. • Supervising the training of country offices on the optimal use of the UN women trademark (e.g.UAE) • Overseeing the final projects & assets in terms of UN Women guidelines. • Ensure that all necessary designs have gone through the publishing workflow system • Prepare the pre-press event files & printed assets, ensuring all colors, text, and graphic designs are ready for printing. • Evaluating trends and keeping up to date with the latest design techniques. • Assisting ROAS teams & country offices in resolving issues by responding to questions in a timely and professional manner. • Determine which concepts, photographs, art, or other design elements to use. • Assist with image editing. • Perform any other related duties/tasks on an ad hoc basis. • Manage UN Women’s Trello account for the Arab States. • Review and approve designs, artwork, photography, and graphics developed for ROAS.
  • Media ConsultantFreelance / Project

    Confidential

    Dec 2018 - Dec 2019 -1 yr

    Egypt , Cairo

    • Job Details:Main Role: • Implement the marketing strategy consistent with the business objective and available budget. • Enhancing the right usage of their current identity of the brand fundamentals. • Advice towards branding usage, positioning, communications, and other marketing elements. • Deliver the proper execution of the demanded marketing needs. • Present unique solutions for the needed materials. • Maintain brand consistency across all marketing materials. • Set the specifications for promotional materials. • Evaluate mockups before starting the final production phase.
  • Education

    • MBA in Marketing Management

      Arab Academy for Science, Technology and Maritime Transport (AAST)

      Jan 2018 - Jan 2021 - 3 yr

    • Technical Diploma in Graphics & Multimedia design)

      Ministry Of Communications and Information Technology

      Jan 2006 - Jan 2007 - 1 Year

    • BSc in Graphic & Advertising Design

      Helwan University

      Jan 2001 - Jan 2006 - 5 yr

    Skills

    • Adobe Photoshop
    • Adobe Indesign
    • Adobe illustrator
    • Microsoft Powerpoint
    • Word
    • excel
    • Adobe Premiere Pro
    • After Effects

    Languages

    • Arabic

      Fluent
    • English

      Advanced
    • German

      Beginner
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