Yasmin Gamal

Content & Social Media Lead at Nagwa

Helwan, Cairo, Egypt

Jul 2023 - Present -2 yrs

Content & Social Media LeadFull Time
May 2020 - Present -5 yrs, 2 months
- Job Details:Supervise and manage copywriters and community managers Create and implement content strategies for Nagwa’s digital properties Manage a content marketing budget Handle all relations with marketing agencies and other external vendors Work closely with the growth director on strategic initiatives and campaigns Monitor effective benchmarks for measuring the impact of different marketing and social media campaigns.
Senior ocial Media SpecialistFull Time
Nov 2018 - Apr 2020 -1 yr, 5 months
- Job Details:Create and manage the content editorial calendars, including different content types starting with video scripts, social, PNs, Email campaigns, and other branding materials Work closely with the design & creative teams Orchestrate digital content strategies across all online platforms Drive traffic and engagement that translates to sales and brand promotion Measure the results of marketing activity to inform future marketing

Jan 2018 - Jul 2021 -3 yrs, 6 months

Job Details:Produced various content pieces, including social media posts, digital ads, etc... Kept customer retention through focused customer engagement Achieved top performance records in handling customer concerns Creating clients’ FAQs to be shared across the team.

Future Group

Jan 2017 - Mar 2017 -2 months

Job Details:Created and launched promotional email marketing campaigns Produced and edited digital and printed marketing materials Conducted market research, competitor offerings, demographics, etc