Yasmin Eraky

Senior Marketing ExecutiveFull Time

Senior Digital Marketing ExecutiveFull Time

Senior Marketing ExecutiveFull Time

• Job Details:• Developed and managed online and offline marketing plans/campaigns of international and local brands • Worked on the packaging design of French, Canadian and Egyptian products. • Managed different social media platforms and Monitored competitors’ activities. • Executed various paid ad campaigns through Ads Manager and Google Ads. • Designed the layout of Dewlin and Abou Ghali websites. • Conducted market research and analysis to evaluate trends, brand awareness and competition ventures. • Wrote and proofread scripts for diverse marketing materials (brochures, sales presenters, website content etc.) • Collaborated with sales managers in preparing and managing budgets of yearly BME and monitoring expenses. • Organized related events and exhibitions (participation contracts, activities, marketing materials etc.). • Managed the creative and production of marketing materials, including leaflets, flyers, video production etc. • Arranged the effective distribution of marketing materials with different distributors in Middle East markets. • Evaluated marketing campaigns conducted and prepared performance analysis reports. • Analyzed monthly sales and sampling distribution reports for different brands.