YA
Yasmen Atef Abd El aziz
Brand Manager at United Beverage and Food
New Cairo, Cairo, EgyptWork Experience
Brand ManagerFull Time
United Beverage and Food
Jan 2020 - Present -5 yrs, 6 months
Egypt , Cairo
- Job Details:• Develop marketing plans, and campaigns to expand the sales and branding growth of the company. • Plan and supervise new marketing initiatives. • Develop and execute marketing programs to promote the company's brand and projects. • Maintain, track, and improve team workflow. • Ensure internal or external teamwork all together in a unified collaboration framework (with suppliers and co-workers). • Preserve the brand and its guidelines. • Conduct market research to identify opportunities for promotion and growth • Collaborate with managers in preparing the Marketing budget and monitor expenses. • Manage corporate / sales events. • Plan and Execute ATL and BTL campaigns. • Responsible for the internal communication.
Marketing SupervisorFull Time
United Beverage and Food ?( Cinnabon and Brix )
Jan 2016 - Dec 2019 -3 yrs, 11 months
Egypt , Cairo
- Job Details:• Develop marketing plans, and campaigns to expand the sales and branding growth of the company. • Plan and supervise new marketing initiatives. • Develop and execute marketing programs to promote the company's brand and projects. • Maintain, track, and improve team workflow. • Ensure internal or external teamwork all together in a unified collaboration framework (with suppliers and co-workers). • Preserve the brand and its guidelines. • Conduct market research to identify opportunities for promotion and growth • Collaborate with managers in preparing the Marketing budget and monitor expenses. • Manage corporate / sales events. • Plan and Execute ATL and BTL campaigns. • Responsible for the internal communication.
Marketing CoordinatorFull Time
United Beverage and Food (Cinnabon, Carvel and Ruby Tuesday)
Jul 2012 - Dec 2016 -4 yrs, 5 months
Egypt , Cairo
- Job Details:In-Door • Coordinating with different suppliers : - Request Price quotations. - Schedule Agency meetings. - Following up the assigned jobs. • Coordinate all internal issues between marketing and all the other departments. • Responsible for marketing shipments. • Preparing purchase requests & payment orders for the F & C department. • Support in preparing reports and communicate them to all the departments. • Revising the attendance sheet of the marketing team. • Organizing a complete filling system for brands internally. • Revising invoices correctness before being transferred to finance department. • Typing letters, memos and sending faxes for Marketing Department. Out-Door • Store Marketing Following Up on Stores issues & queries- implementation of marketing initiatives responding to query – Conducting regular visits to stores to ensure proper brand image. • Store Process: Receiving Request from Operation – Liaison with Marketing Manager- following up on developing design – requesting quotation from supplier- Pr & Po developing - preprinting approval- handling & following with supplier lead time- sharing materials with store-stock management- Visiting stores to ensure proper execution. • Events supervision “Schools -sponsorship” Event Process: Receiving Request – Liaison with Marketing Manager-Aligning with operation & external parties- following up on execution. • Stores-Pricing-activations, Developing regular reporting and Analysis on competition actions • Customer Care Champion Responsible for all related tasks to support management of Customer Care Centre outsourced to Raya to continuously improve service center: Complaints process handling and follow, CRM launch, KPI achievements.
Education
Bachelor's Degree in Accounting
Zagazig University (ZU)Jan 2003 - Jan 2006 - 3 yr
High School - Thanaweya Amma
Sadat Secondary School for GirlsJan 2002
Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Professional Marketer in International Marketing and Export
2014Negotiation Skills
2014The Business Writing Skills
2013ICDL Certified
cisco·2010