Yasmeen Ahmed

Marketing CoordinatorFull Time

• Job Details:•Developed Go-To-Market campaign strategies and executed multi million dollar 360 marketing campaigns for 20+ original titles •Launched a movie on platform that broke record as the company’s most watched movie and most engaged social premiere in history •Drove 25% increase awareness of the 15th (out of 50) highest increase for a tracked title from 4 weeks post-premiere •Supported three tentpole titles simultaneously, all of which made a significant contribution to the business in terms of starts and viewership •Streamlined media buying and creative planning process by closely working with internal and external partners

Paramount PicturesInternship

• Job Details:•Processed 100+ new digital bundle requests from International Digital Marketing teams for key global transactional retailers, iTunes & Sony •Worked with Product Fulfillment & Creative Services to ensure timely delivery of digital bundle asset creation & iTunes store ingestion •Maintained Paramount branded YouTube channels for 13 international markets & launched re-branded title “Paramount Entertainment” •Researched and analyzed ideas to help gain and retain subscribers to the YouTube channels

Marketing InternInternship

• Job Details:•Increased sales of Coca Cola glass bottle by 10% by launching a campaign strategy for Summer 2019’s theme "Follow the Bottle" •Implemented on ground sampling ideas for Coca Cola’s newly launched product "Cherry Coke", which increased overall brand awareness •Produced weekly reports of feedback about Coca Cola television ads based on digital engagement with the audience •Tailored sustainable and eco-friendly production ideas to increase sales of underselling SKUs such as the returnable glass bottle •Conducted market research on trade challenges between Coca Cola & Pepsi across 150+ outlets focusing on pricing and SKU availability