Yara Boghdady

Assistant Brand ManagerFull Time

• Job Details:• Developing and executing the plan for new product launches. This includes briefing for new products launches, product research and financial evaluation. • Track daily & monthly sales & retail audit reports to analyze performance of the brand against its sales targets as well as identify issues where available. Moreover, conduct regular market visits to monitor the performance of the brand versus competitors and gain more knowledge about consumer’s preferences. • Continuously analyze the market including competition in terms of pricing, activities & new initiatives. • Track the implementation of product launch to ensure efficient, timely and cost effective product launch • Worked on a 360 campaign for Tiger “out of control” (3 tactical copies, 1 thematic copy), This included planning for the media, digital, social media, and outdoors. The campaign resulted in remarkable growth in the market share. • Support in Tiger (2019) & Kalbaz (2020) budget and activity grid. • Been part of Tiger partnership with Al Ahly & Egypt national team This included: deal planning and execution, communication and daily monitoring of the matches. • Responsible for AFCON sponsorship (activation planning and execution, deal, new limited edition pack and budget) for Tiger, as part of the product’s launch. • Support in the confectionary category strategic planning of delisting products and expanding others. As well as developing existing products in terms of formula changes, size changes and package design. • Worked on Rusky product and communication campaign “Kamel el ta3m khali el nadam” which resulted in a great impact both on-ground and in business results. • Responsible for Kalbaz relaunch marketing campaign “Hekayt Batal” campaign. As well as launching two new flavors

Senior Account ExecutiveFull Time

• Job Details:• Organized and developed ATL & BTL marketing campaigns for clients in various sectors and implemented marketing strategies to increase brand equity. • Acting as the link between the client and agency by maintaining regular contact with both as well as ensuring that communication flows effectively. • Responsible for the day to day tasks and accountable for all phases of work. • Presenting initiatives, concepts and ideas as well as formulate a comprehensive marketing strategy to achieve clients’ KPIs. • Brief and coordinate with the creative teams on projects pertaining to clients and new businesses projects.

Business Development Assistant Team Leader - Internal Communications (Marketing)Full Time

• Job Details:• Develop creative ideas & cost-efficient communication channels. • Visit all Juhayna’s production and agricultural sites as well as sales branches to optimize standard locations for internal communication. • Planning and briefing content (English and Arabic) for a variety of internal communication mediums; such as email announcement, intranet, SMS, mobile application, and newsletter to cascade new information across Juhayna’s workforce. • Cooperating with the IT department on developing the company’s own mobile application and intranet. • Launched the ID cards in Juhayna. This entailed working on a design for the ID cards, developing, updating and reviewing the ID card policies with the security and HR department. • Implemented, developed and managed a range of internal communication activities and initiatives. Such as: executing a campaign for 2017 strategy, and internal branding. • Plan, execute, and roll out internal branding activities for new launches. • Conduct research and in-depth focus groups with employees throughout Juhayna’s 7 factories and 32 branches to understand the challenges and problems that employees are facing and offer solutions and ways to build loyalty. • Worked on the following projects; launching digital signage screen in Juhayna factories, having standard operation procedure (SOP) for each department, launching Juhayna's Intranet and GIZ Deutsche Gesellschaft fur International gender equality project.