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Yara Khaled

Marketing Lead at Orange Egypt

New Cairo, Cairo, Egypt

Work Experience

  • Brand Manager

    Orange Egypt

    Jan 2022 - Present -2 yrs

    Egypt

    • Job Details:Developed and executed high-impact marketing strategies to enhance brand positioning and market penetration. Spearheaded marketing initiatives with global and regional brands like Apple, Xiaomi, and Oppo, ensuring alignment with brand objectives. Identified and resolved complex marketing and operational challenges, driving seamless execution of campaigns and product strategies. Led cross-functional teams in product launches, digital engagement, and traditional marketing efforts. Managed brand communications, ensuring consistent messaging and increased consumer engagement. Conducted market analysis, consumer behavior research, and competitive assessments to drive strategic decision-making. Strengthened digital marketing initiatives, optimizing customer engagement and retention strategies. Developed collaborative relationships with key stakeholders to enhance marketing effectiveness and business alignment. Built and maintained strong, long-term client relationships, enhancing customer retention and satisfaction. Acted as a liaison between finance, legal, and client relations teams, ensuring seamless communication and issue resolution. Developed innovative client service strategies, leading to improved customer experience and brand loyalty. Oversaw key client accounts, handled escalations, and ensured alignment between business objectives and customer expectations. Worked as a brand ambassador, representing the company at key industry events and partnerships. Conducted in-depth market research to analyze customer behavior, competitor positioning, and industry trends. Managed the devices team, coordinating with sales and communication teams to ensure smooth product launches. Led advertising and promotional campaigns, boosting brand awareness and engagement. Developed media planning strategies and executed targeted marketing initiatives to drive conversions. Collaborated with vendors to support sales and CRM teams in achieving business objectives. Assisted with data-driven decision-making by analyzing campaign results, conversion rates, and customer insights.
  • Marketing Lead

    Orange Egypt

    Jan 2022 - Present -3 yrs, 3 months

    Egypt

    • Job Details:Responsible for strategic planning, communication management, branding, sales management, marketing communication, stakeholder management, and team management.
  • Customer Excellence Team

    NewGiza for Real Estate and Development

    Apr 2021 - Dec 2021 -8 months

    Egypt

    • Job Details:Built and maintained profitable relationships with key customers, managed client requests and complaints, and enhanced client experience.
  • Customer Excellence Specialist

    New Giza for Real Estate & Development

    Apr 2021 - Dec 2021 -8 months

    Egypt

    • Job Details:Led customer experience enhancement initiatives, ensuring seamless interactions and satisfaction. Conducted content and functional testing for products, services, and marketing channels to maintain quality and relevancy. Managed the end-to-end customer journey, identifying key improvement areas and implementing service optimization strategies. Collaborated with internal teams to refine support processes and drive customer engagement. Delivered consistently excellent customer service, contributing to positive brand perception and client loyalty.
  • Education

    • Bachelor's Degree in Logistics and Supply Chain Management

      Arab Academy for Science, Technology and Maritime Transport (AAST)

      Jan 2018 

    • Bachelor's Degree in Logistics & Supply Chain Management

      Arab Academy for Science, Technology and Maritime Transport (AAST)

      Jan 2014 - Jan 2018 - 4 yr

    • High School

      International school of choueifat

      Jan 2013 

    Skills

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    Languages

    • English

      Fluent
    • Arabic

      Fluent
    • English

      Fluent
    • Arabic

      Fluent
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