
YASMIN yousif el gendy
Marketing Manager at Ecosense
Zaytoun, Cairo, EgyptWork Experience
Marketing ManagerFull Time
Ecosense
Jun 2017 - Present -8 yrs, 1 month
Egypt , Cairo
- Job Details:-Propose and develop the annual marketing plan & expenses in coordination with Business Unit Manager in his product area. - Establishing idea creation, confirm its validity via conducting market research. - Improve product development strategy and product design. - setting prices, launching new products, overseeing advertising campaigns, and monitoring sales performance, evaluation and gab analysis. -Organize projects, trainings or activities which support sales objectives. -Building relations with potential KOL’s (Key Opinion Leaders). -Planning for successful new introductions in his segment market. -Propose key brand positioning and key messages for products to be detailed to medical profession. -Prepare, control and follow-up marketing plans and services for the target segment assigned to him. -Develop promotional campaign and materials. -OTC campaigns for main chain pharmacies and stores.
Brand managerFull Time
- Job Details:-Propose and develop the annual marketing expenses in coordination with Business Unit Manager in his product area. -Organize projects, training or activities which support sales objectives. -Planning for successful new introductions in his segment market. -Propose key brand positioning and key messages for products to be detailed to medical profession. -Prepare, control and follow-up marketing plans and services for the target segment assigned to him. -Develop promotional campaign and materials. - Communication and Negotiation Skills. - Ability to Multi-Task and Handle Major Responsibilities
Education
Technical Diploma in Digital marketing
imfndJan 2021 - Jan 2021 - 0 Month
MBA in marketing
ESLSCA Business SchoolJan 2014 - Jan 2018 - 4 yr
MBA in Marketing
ESLSCA Business SchoolJan 2015 - Jan 2018 - 3 yr
Bsc in science
Ain Shams University (ASU)Jan 2001 - Jan 2005 - 4 yr
Achievements
Improving the brand equity and raising it's sales 120%at the first year in Myway company. Achieving a high record of sales in Ecosense by relaunching the products , improving the brand awareness ,the CRM system ,the promotional material and building a great base of customers by the OTC campaigns. Digital marketing campaign.
Verified Badges
Technical Badges:
Skills
- Digital Marketing
- Microsoft Office
- Internet Research
- Internet
- Team Leadership
- Product Marketing
- Banding
- Social Media Strategy
- Social Media Advertising
- social media analysis
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Languages
Arabic
FluentEnglish
AdvancedFrench
Intermediate
Training & Certifications
Digital marketing diploma
Canadian chamber of commerce·2020Digital marketing diploma
canadian chamber of commerce·2020TOEFL
ESLSCA·2015Advanced coaching-selling skills-Negotiations skills
pharmaceutical companies·2005