profile-img

YASMIN yousif el gendy

Marketing Manager at Ecosense

Zaytoun, Cairo, Egypt

Work Experience

  • Digital Marketing ManagerFull Time

    Masters

    Jan 2022 - Present -3 yrs, 6 months

    Egypt , Cairo

    • Marketing ManagerFull Time

      Ecosense

      Jun 2017 - Present -8 yrs, 1 month

      Egypt , Cairo

      • Job Details:-Propose and develop the annual marketing plan & expenses in coordination with Business Unit Manager in his product area. - Establishing idea creation, confirm its validity via conducting market research. - Improve product development strategy and product design. - setting prices, launching new products, overseeing advertising campaigns, and monitoring sales performance, evaluation and gab analysis. -Organize projects, trainings or activities which support sales objectives. -Building relations with potential KOL’s (Key Opinion Leaders). -Planning for successful new introductions in his segment market. -Propose key brand positioning and key messages for products to be detailed to medical profession. -Prepare, control and follow-up marketing plans and services for the target segment assigned to him. -Develop promotional campaign and materials. -OTC campaigns for main chain pharmacies and stores.
    • Brand managerFull Time

      MY WAY

      Mar 2014 - Apr 2016 -2 yrs, 1 month

      Egypt , Cairo

      • Job Details:-Propose and develop the annual marketing expenses in coordination with Business Unit Manager in his product area. -Organize projects, training or activities which support sales objectives. -Planning for successful new introductions in his segment market. -Propose key brand positioning and key messages for products to be detailed to medical profession. -Prepare, control and follow-up marketing plans and services for the target segment assigned to him. -Develop promotional campaign and materials. - Communication and Negotiation Skills. - Ability to Multi-Task and Handle Major Responsibilities
    • Education

      • Technical Diploma in Digital marketing

        imfnd

        Jan 2021 - Jan 2021 - 0 Month

      • MBA in marketing

        ESLSCA Business School

        Jan 2014 - Jan 2018 - 4 yr

      • MBA in Marketing

        ESLSCA Business School

        Jan 2015 - Jan 2018 - 3 yr

      • Bsc in science

        Ain Shams University (ASU)

        Jan 2001 - Jan 2005 - 4 yr

      Achievements

      Improving the brand equity and raising it's sales 120%at the first year in Myway company. Achieving a high record of sales in Ecosense by relaunching the products , improving the brand awareness ,the CRM system ,the promotional material and building a great base of customers by the OTC campaigns. Digital marketing campaign.

      Verified Badges

      Technical Badges:

        Skills

        View More

        Languages

        • Arabic

          Fluent
        • English

          Advanced
        • French

          Intermediate

        Training & Certifications

        • Digital marketing diploma

          Canadian chamber of commerce·2020
        • Digital marketing diploma

          canadian chamber of commerce·2020
        • TOEFL

          ESLSCA·2015
        • Advanced coaching-selling skills-Negotiations skills

          pharmaceutical companies·2005
        Share this Profile