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Wessam Farid

Brand Manager

Heliopolis, Cairo, Egypt

Work Experience

  • Assistant Brand ManagerFull Time

    Soudanco

    Mar 2019 - Present -6 yrs, 3 months

    Egypt , Cairo

    • Job Details:Handled Brands:- 1-Lindt Swiss Chocolate. 2-Emmi Swiss Cheese. 3-Lesaffre Yeast. 4- Tuna Rio Mare. 5-Segafredo Coffee. 6-Zino. 7-Kohinoor Rice. 8-Maccain Fries. • Studying the company’s products and their benefits for users, Developing effective marketing strategies and plans. • Create the monthly Report and Yearly Report per Brand with IMS Value. • Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends. • Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands. • Analyzing the success of marketing campaigns and creating reports. • Crisis Management. • Supervising advertising, product design and other forms of marketing to maintain consistency in branding. • Meeting with clients and working with colleagues across multiple departments. • Managing the Marketing budgets, organizing events such as Product Launches, Exhibitions, Photo Shoots and Branding Activities.
  • Customer Due DiligenceFull Time

    Hsbc Bank

    Aug 2018 - Apr 2019 -8 months

    Egypt , Cairo

    • Job Details:· Ensure compliance of both general and anti-money laundering and anti-terrorist financing (AML/ATF) compliance controls as well as operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues. · Review and check for completeness of CDD information and supporting documentation before finalizing the case through the Core banking system. · Request and follow-up with the Relationship Manager for outstanding information and documentation including KYC/CDD and signed account opening documents. · Effectively identifying and managing anti-money laundry process (AML), terrorist financing (TF), sanctions and reputational risks. · Actively participate in the development and refinement of the internal control/process environment to optimize the customer service proposition whilst maintaining the above.
  • Project Manager Full Time

    &Agency

    Dec 2016 - Feb 2017 -2 months

    Egypt , Cairo

    • Job Details:BTL Agency specialized in: Events, Exhibitions, Production, Branding & POS materials. Create a detailed work plan which identifies and sequences the activities needed to successfully complete the project. Determine the resources (time, money, equipment, etc) required to complete the project. Develop a schedule for project completion that effectively allocates the resources to the activities. Review the project schedule with senior management and all other staff that will be affected by the project activities; revise the schedule as required. Determine the objectives and measures upon which the project will be evaluated at its completion. Ensure that personnel files are properly maintained and kept confidential. Execute the project according to the project plan. Review the quality of the work completed with the project team on a regular basis to ensure that it meets the project standards. Ensure that the project deliverables are on time, within budget and at the required level of quality
  • Sales Manager Full Time

    Bluebox

    Oct 2016 - Dec 2016 -2 months

    Egypt , Cairo

    • Job Details:BTL Agency, In-Store Material, Production, Warehousing, Distribution, Maintenance, Digital Marketing, Fleet Management and Activation Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results. Implements national sales programs by developing field sales action plans Maintains sales volume, services mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand. Maintains national sales staff by recruiting, selecting, orienting, and training employees. Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks, participating in professional societies. Contributes to team effort by accomplishing related results as needed.
  • Education

    • Bachelor's Degree in Accounting

      Ain Shams University (ASU)

      Jan 2012 - Jan 2016 - 4 yr

    • High School - Thanaweya Amma

      omar ibn el khattab

      Jan 2011 

    Skills

    • Microsoft Excel
    • Training
    • Human Resources (HR)
    • computer
    • Telecommunication
    • Sales
    • Sales
    • Telecommunication
    • Teaching
    • Training
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    Languages

    • English

      Fluent
    • Arabic

      Fluent
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