Wessam Sameh El-Taher

Senior Digital MarketerFull Time

• Job Details:i was responsible for Strategic Planning & Campaign Development Develop and execute digital marketing strategies: Align marketing initiatives with business goals, focusing on driving leads, conversions, and brand awareness. Campaign Planning: Oversee the creation of digital marketing campaigns, including search engine marketing (SEM), paid social, display ads, email marketing, and content marketing. Market Research & Audience Targeting: Identify and segment target audiences based on behavior, interests, and demographics, ensuring campaigns reach the right people. 2. Content Strategy & Management Content Development: Collaborate with content creators to develop engaging, optimized content for blogs, social media, websites, and email newsletters. SEO/SEM Strategy: Ensure all content is optimized for search engines, leveraging both organic and paid search strategies to increase visibility and drive traffic. 3. Data Analytics & Performance Monitoring Track KPIs and performance metrics: Use tools like Google Analytics, SEMrush, and social media insights to monitor the performance of campaigns. A/B Testing and Optimization: Conduct A/B tests to identify the most effective content and ads, refining strategies based on data. Report Generation: Provide detailed reports on digital marketing campaigns, outlining successes, challenges, and areas for improvement. 4. Paid Media & Budget Management Manage Paid Campaigns: Oversee paid advertising efforts on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more, ensuring optimal ROI. Budget Allocation: Distribute the marketing budget effectively across different channels to maximize reach and performance. 5. Team Leadership & Collaboration Mentor and guide junior marketers: Offer training, support, and leadership to ensure the team is aligned with the overall strategy. Cross-functional Collaboration: Work closely with sales, product, and creative teams to ensure cohesive campaigns that drive growth. 6. Social Media Management & Engagement Oversee Social Media Strategy: Guide the social media team in creating consistent and engaging content across platforms like Facebook, Instagram, LinkedIn, and Twitter. Community Engagement: Manage online community interaction, ensuring timely responses and engagement with followers and customers. 7. Email Marketing & Automation Create Email Marketing Campaigns: Oversee email campaign creation, targeting different customer segments and lifecycle stages. Implement Automation: Set up automated workflows to nurture leads and re-engage customers. 8. Conversion Rate Optimization (CRO) Optimize Websites & Landing Pages: Ensure the user experience (UX) on websites is seamless, focusing on improving conversion rates through design, messaging, and functionality improvements. 9. Stay Updated on Digital Trends Market Trends and Emerging Technologies: Keep up-to-date with the latest trends, tools, and platforms in the digital marketing landscape, such as new social media features, changes in SEO algorithms, or advancements in AI. Innovation: Explore new marketing technologies and channels that could be beneficial to the company. 10. Customer Insights & Engagement Customer Journey Mapping: Understand the customer journey and use insights to improve the effectiveness of marketing campaigns. Engage & Retain Customers: Develop retention strategies to increase customer loyalty through remarketing, personalization, and post-purchase engagement.

Social Media SpecialistFull Time

Social Media SpecialistPart Time