Wessam Mohamed

Head of Product ManagementFull Time

• Job Details:• Ensure proper launches of all cameras & accessories across the MENA region. • Prepare the Go To Market plan and ensure all elements are delivered as planned. • Manage the portfolio and road-map for products line-up in MENA. • Monitor sell-out and advise corrective actions as appropriate. • Prepare all the trade communication material and presentations. • Support the sales team with needed data and market analysis. • Manage any new brands added to the products portfolio

Head of Product Marketing Full Time

• Job Details:• Ensure proper launches of all models specially Flagships. • Manage the Go To Market process and ensure all elements are delivered as planned. • Lead market share efforts to maintain and increase against competition. • Manage the portfolio and roadmap for mobiles line-up in KSA. • Monitor sell-out and advise corrective actions as appropriate per category. • Work with the Marcom team in KSA, HQ and RHQ on all the ATL and BTL activities. • Prepare all the trade communication material and presentations. • Support the sales team with needed data and market analysis. • Ensure all training plans are executed across all touch points, OR, IR and operators. • Operator business [16 years telecom experience, Orange Egypt 6 yrs./Mobily KSA 10 yrs.] o New launches Present the latest launched devices to operators and how this can match with their roadmap and help in achieving their acquisition KPIs. o Operators subsidiary plan Match the newly launched devices to fit within the operators’ subsidiary plan o Special projects B2B deals across different price segments and product portfolio. Ministries using our Note series and Universities using our tablets for eLearning o Seasonality devices plan Exclusive models for Hajj & Omra season which is one of the main revenue generators for operators. o Operators VIP package [Eco system] Operators bundle for VIP customers [Flagship + Smart Watch in a labeled VIP package] mainly in the pre-order phase of a newly launched flagship device. o Co-Marketing plans Work closely with the operators marketing team on co-branded activities like OOH, Airports, Monthly operator magazine, Megacom and radio

Head of Business DevelopmentFull Time

• Job Details:Head of Business Development_B2B [January 2015 till September 2015] • Executes multi-tiered demand generation, lead nurturing, pipeline building, and sales acceleration marketing activities. • Lead the development of an end to end lead generation model in alignment with all stakeholders and track the BU leads generation/management performance. • Develop and execute the marketing communications plan for the enterprise market covering all verticals and segments [MNC, KEY, LE and SME]. • Set the full year events plan (internal and overseas events) that serves the overall company strategy. Events include (Account based events – Segment based – Branding based and Product Based). • Oversee sponsorships, events and CSR activities and support corporate communications in optimizing the brand and communications budget for the BU. Executive Manager, Segments_B2B [January 2011 till December 2014] • Direct and balance the formulation of segments (MNC, KEY, LE and SME plus verticals) revenue and acquisitions roadmap of activities. • Outline and support the development of segments specific value propositions in order to achieve growth within the segment of interest • Monitor Segments performance and advise corrective action as appropriate per segment. • Lead the development and coach the implementation of segments marketing strategy with support from relevant stakeholders (e.g. e-marketing and communication team). • Participates in the selection of indirect sales partners and lead their revenue boosting activities roadmap. • Manage the customer lifecycle for Segments. Customer Experience Manager_B2B [January 2009 till December 2010] • Define the customer experience management strategy. • Develop, enhance and manage the customer's experience programs across all customers’ touch points [Main Focus: Retail experience and Customer Care experience]. • Introduce programs to enhance the customers’ experience at all touch points starting from the pre-acquisition stage till the after termination and win-back stage. • Review all the customers’ related processes and ensure it’s designed to provide the best customer experience. • Ensure the all customer interfacing gateways/entities are providing the best customer experience to Mobily customers. • Understand the whole business end to end life cycle covering all touch points under various segments and build quick wins across all channels. • Develops and maintains key relationships with strategically important existing and potential clients seeking their insights. • Contributes to the development of marketing end-to-end customer life cycle policy, complaint management and processes re-engineering Corporate Partners Manager_B2B [January 2007 till December 2008] • Participate in the partners’ selection and qualification process. • Prepare an induction program for newly selected partners to ensure full readiness prior to selling Mobily business products. • Cascades annual targets to partners (new accounts, new lines, churn and ARPU). • Analyze & report partners’ performance regarding acquisitions, ARPA and churn. • Handle all partners’ related co-marketing activities [Advertisements, promotions, unity of branding layout at all outlets levels]. Corporate Key Accounts Manager [March 2005 till December 2006] • Managed the key accounts segment [Petroleum, pharmaceutical and construction]. • Utilized the CRM systems to monitor accounts behavior and growth. • Ensured customer training and knowledge of service availability. • Liaised with customer care and billing to support with any dispute resolution. Extra activities during the launch of the Business Unit: • Member of the Business Unit Launch Committee. • Contributed in the preparation of the business policy, processes and organization structure. • Participated in building the business unit team (Hiring, training and coaching) • Member in launching the VIP, SOHO, SME and Key Accounts segments.