profile-img

Walid Hassan Senousi

Regional Sales Manager for East Delta and Canal at Egyptian German Industrial Corporate

Haram, Giza, Egypt

Work Experience

  • Regional Sales Manager for East Delta and CanalFull Time

    Egyptian German Industrial Corporate

    Oct 2015 - Present -9 yrs, 8 months

    • Job Details:• Ran Region AOP with 850MM Per Year • Overall business performance in terms of Market Share, Sales (Value+Volume) and profits. • Prepare and reviewed monthly CDF. • Had direct reports of 3 area Managers and 6 Unit Sales Managers. • Improve & develop distribution network and strength distributor's capabilities / infrastructure. • Participating in setting up AOP and monthly budget, with shedding light on competitor activities. • Developed structured pricing tactics.
  • Branch Sales Manager for South Upper Egypt - ChipsyFull Time

    Chipsy - PepsiCo

    Oct 2012 - Oct 2015 -3 yrs

    • Job Details:•Managing 3 different models of distributors (Cost plus – old model – Sub Distributor), Additional to distribution centers. •Execute Sales AOP and ensure that expanding distribution within the region. •Assuring availability of full range of products in all outlets all over the 5 regions (Sohag, Qena, Luxor, Aswan and Red Sea). •Improved Unit Sales Managers capabilities and business skills. •Develop strong relationship with distributors and Key WS dealers •Organize, control and motivate DC’s Managers to achieve sales targets •Maintain physical presence in the market to recognize good/poor performance and highlight areas of improvement. • Managing area P&L in order to achieving top & bottom line targets to be aligned with the company's plan. •Achieved targeted market share and both numeric and weighted distribution within the branch.
  • Senior District Sales Manager – Chipsy – DakahlyaFull Time

    Chipsy - PepsiCo

    May 2011 - Sep 2012 -1 yr, 4 months

    • Job Details:• Lead a team of 128 direct/indirect sales force covering 4,300 outlets • Ensure the team delivers volume with 190,000 MM - Year • Coach and lead a team of sales professionals and frontline employees on selling, display execution and merchandising standards • Develop accurate weekly customer demand forecasting • effectively lead overall warehouse operations through consistent product availability, warehouse productivity, inventory, asset preservation and reliability and cost reductions efforts • Cultivate strong relationships with Key Customers in the area
  • Unit Sales Manager - Yanbu Pepsi Cola BugshanFull Time

    Pepsi KSA

    Dec 2009 - Dec 2010 -1 yr

    • Job Details:• Handle all operations and Functions in Yanbu Area, Additional to 3 Sights (Omolg-Badr-Wajha) Capability, Financially, HR, Logistic, Meeting, Reports • Steered the delivery Business Volume with 120 MM SR, Share, Distribution and Controlled cost per case “NWSP through implementation of Best Practices, Market Execution and Customer Service Standards for the various channels “ DTS,WS,SWS,MT,SM,Vending,on-primse” • Carried out extensive analysis of the Units’ daily and weekly performance through daily/weekly meetings/scorecards and implemented the remedial actions where necessary • Reporting to senior management all changes in market, brand position, competitor’s position and activities
  • Education

    • Master of Business Adminstration in Global Management

      ESLSCA Business School

      Jan 2018 - Jan 2020 - 2 yr

    • Bachelor's Degree in Accounting

      Cairo University (CU)

      Jan 2000 

    Skills

    • Microsoft Office
    • Presentation Skills

    Languages

    • English

      Advanced
    Share this Profile