
Walid Aly
General Manager Sales & Marketing at Petrochemical Conversion Company Ltd.
Heliopolis, Cairo, EgyptWork Experience
General Manager Sales & MarketingFull Time
Petrochemical Conversion Company Ltd.
Nov 2022 - Present -2 yrs, 7 months
Saudi Arabia , Dammam
- Job Details:• Led high-performing sales and marketing teams, developed strategic plans that drove growth across business units, and expanded reach through new distribution networks ensuring business sustainability. • Increased sales significantly through effective marketing and partnerships, while ensuring customer satisfaction through a high-performing service team.
Cheif Commercial OfficierFull Time
Apollo Technologies
Aug 2020 - Nov 2022 -2 yrs, 3 months
Egypt , Cairo
- Job Details:Achievement: • Restructure the company teams & policies. • Successfully launched an Ethical Products Line & Preparing for the launch of the 2nd line by Q4/2020. • Developed strategic commercial, financial & operational plans of the company. • Established the company’s distribution network across Egypt. • Successfully negotiated partnership & adding 2 new principles to the company portfolio. Job Profile: • Overseeing the objectives and implementation of all commercial strategies of the company. • Lead the definition of policies followed by the company on national commercial level and make sure they fulfil the business’s annual budget. • Preparation of sales plans, marketing, P&L estimations and budgets, using market demand, corporate goals and historical figures to achieve this. • Developing and implementing company’s objectives and goals and set the expected performance standards & KPIs for the workforce. • Determining the sales team size and structure and the incentive/compensation system that is in place as well as working with HR to select, recruit and train sales teams from sales assistants right up to sales managers. • Analysis of activity within the company’s industry to develop the best and most effective business plans and establish realistic and meaningful KPIs. • Provide financial and revenue support to the rest of the company’s team of executives. Manage the commercial and sales team while being heavily involved in the motivation, drive and development of new talent within the organisation. • Implementing and maintain sales processes designed to achieve specific sales objectives. • Set strategic and tactical marketing plans, segment strategy, product management, research and development, and market-focused product strategy. • Responsible for account relationships and positioning, executive bonding and offering and product footprints at clients and in the marketplace
General ManagerFull Time
Global Pharma
Sep 2018 - Aug 2020 -1 yr, 11 months
United Arab Emirates , Dubai
- Job Details:Achievement: • Established & launched the company inside & outside UAE including MENA & GCC Regions. • Developed a strategic plan on commercial, financial & operational levels. • Established & managed the company’s team & distribution network across the Middle East & GCC. • Developed & executed the company’s Sales & Marketing plans for all products portfolio. • Achieve 100% of the agreed profit plans & growth YTD 8/2020. Job Profile: • Establish and implement the Strategic business, Financial and Operational plans and reports. • Responsible for the overall operations of the company, with particular focus on Sales & Marketing, Supply Chain and customer Services. • Coordinate services for Sales and Marketing with Logistics, Warehouse, Purchasing, HR, Finance and IT teams. • Ultimate brand responsibility and Financial management accountability. • Monitor the implementation of approved strategies to drive the performance of the company in accordance to Quality, Compliance & Regulatory policies & procedures. • Prepare annual company budgets and monitor performance against the approved budgets. • Ensure organization is running smoothly and efficiently in accordance with the company business development, marketing plans & objectives. • Conduct quarterly business reviews to ensure performance to the annual business plan targets • Implement back office processes and procedures related to supply chain, after sales, etc. • Manage customer relationships at national & international levels. • Develop the best practices to help improve organizational maturity and sustainability. • Lead a team to develop new business opportunities and expand existing portfolio along with management of brands and P&L
Education Solutions Lead Maghreb, Iran & Sub Saharan AfricaFull Time
Johnson & Johnson Inc
Jan 2017 - Sep 2018 -1 yr, 8 months
United Arab Emirates , Dubai
- Job Details:• Reporting to the Education Solutions Director EMEA Emerging Markets. • Member of EMEA Emerging Markets Leadership Team. • Strategic planning and execution of Professional Education and Commercial Education programs across Maghreb, Iran & Sub Saharan Africa for J&J One MD. • Setting the instructional design & the curricula of all educational activities based on marketing focus strategy & priorities. • Maximizing Education Solutions resources for the efficient and effective delivery for both Professional and Commercial Education programs throughout the Education Continuum. • Collaborating and aligning priorities with Sales, Marketing, HR and MD Professional Education leaders, to develop detailed Professional and Commercial Education plans for execution including budgets, facility and faculty needs. • Manage projects collaborating with sales, marketing and Global Education Solutions partners. • Optimizing the educational spending through collaboration with Finance, Legal, Regulatory & Supply chain, HR departments to ensure proper projects management. • Manage local teams to ensure the implementation & application of all Education Solutions SOPs to the optimum level.
Education
Master's Degree in International Marketing
ESLSCA Business SchoolJan 2016
BSc of Vet. Medicine in Veterinary Medicine
Cairo University (CU)Jan 1991 - Jan 1996 - 5 yr
Achievements
1. Sales & Marketing Manager of the year 2013 over Africa Middle East / Iberia region at ConvaTec 2. Best Sales Manager of the year 2016 over Middle East region at Johnson & Johnson Inc.
Skills
- Sales Management
- Team management
- Coaching
- Presentation Skills
- P&L Accountability
- Analytical Skills
- Strategic Planning
- Communication
- Persuasive Skills
- Market Development
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Languages
Arabic
FluentEnglish
FluentFrench
Intermediate
Training & Certifications
Leaders Developing Leaders
Johnson & Johnson Inc.·2018IS Certified Trainer
Integrity Solutions USA·20186D Instructional Design
Johnson & Johnson Inc·2018Essential Coaching Conversation
Johnson & Johnson Inc.·2018Train The Trainer
Johnson & Johnson Inc.·2017Managing Unconscious Bias
Johnson & Johnson Inc.·2017