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Walid Aly

General Manager Sales & Marketing at Petrochemical Conversion Company Ltd.

Heliopolis, Cairo, Egypt

Work Experience

  • General Manager Sales & MarketingFull Time

    Petrochemical Conversion Company Ltd.

    Nov 2022 - Present -2 yrs, 7 months

    Saudi Arabia , Dammam

    • Job Details:• Led high-performing sales and marketing teams, developed strategic plans that drove growth across business units, and expanded reach through new distribution networks ensuring business sustainability. • Increased sales significantly through effective marketing and partnerships, while ensuring customer satisfaction through a high-performing service team.
  • Cheif Commercial OfficierFull Time

    Apollo Technologies

    Aug 2020 - Nov 2022 -2 yrs, 3 months

    Egypt , Cairo

    • Job Details:Achievement: • Restructure the company teams & policies. • Successfully launched an Ethical Products Line & Preparing for the launch of the 2nd line by Q4/2020. • Developed strategic commercial, financial & operational plans of the company. • Established the company’s distribution network across Egypt. • Successfully negotiated partnership & adding 2 new principles to the company portfolio. Job Profile: • Overseeing the objectives and implementation of all commercial strategies of the company. • Lead the definition of policies followed by the company on national commercial level and make sure they fulfil the business’s annual budget. • Preparation of sales plans, marketing, P&L estimations and budgets, using market demand, corporate goals and historical figures to achieve this. • Developing and implementing company’s objectives and goals and set the expected performance standards & KPIs for the workforce. • Determining the sales team size and structure and the incentive/compensation system that is in place as well as working with HR to select, recruit and train sales teams from sales assistants right up to sales managers. • Analysis of activity within the company’s industry to develop the best and most effective business plans and establish realistic and meaningful KPIs. • Provide financial and revenue support to the rest of the company’s team of executives. Manage the commercial and sales team while being heavily involved in the motivation, drive and development of new talent within the organisation. • Implementing and maintain sales processes designed to achieve specific sales objectives. • Set strategic and tactical marketing plans, segment strategy, product management, research and development, and market-focused product strategy. • Responsible for account relationships and positioning, executive bonding and offering and product footprints at clients and in the marketplace
  • General ManagerFull Time

    Global Pharma

    Sep 2018 - Aug 2020 -1 yr, 11 months

    United Arab Emirates , Dubai

    • Job Details:Achievement: • Established & launched the company inside & outside UAE including MENA & GCC Regions. • Developed a strategic plan on commercial, financial & operational levels. • Established & managed the company’s team & distribution network across the Middle East & GCC. • Developed & executed the company’s Sales & Marketing plans for all products portfolio. • Achieve 100% of the agreed profit plans & growth YTD 8/2020. Job Profile: • Establish and implement the Strategic business, Financial and Operational plans and reports. • Responsible for the overall operations of the company, with particular focus on Sales & Marketing, Supply Chain and customer Services. • Coordinate services for Sales and Marketing with Logistics, Warehouse, Purchasing, HR, Finance and IT teams. • Ultimate brand responsibility and Financial management accountability. • Monitor the implementation of approved strategies to drive the performance of the company in accordance to Quality, Compliance & Regulatory policies & procedures. • Prepare annual company budgets and monitor performance against the approved budgets. • Ensure organization is running smoothly and efficiently in accordance with the company business development, marketing plans & objectives. • Conduct quarterly business reviews to ensure performance to the annual business plan targets • Implement back office processes and procedures related to supply chain, after sales, etc. • Manage customer relationships at national & international levels. • Develop the best practices to help improve organizational maturity and sustainability. • Lead a team to develop new business opportunities and expand existing portfolio along with management of brands and P&L
  • Education Solutions Lead Maghreb, Iran & Sub Saharan AfricaFull Time

    Johnson & Johnson Inc

    Jan 2017 - Sep 2018 -1 yr, 8 months

    United Arab Emirates , Dubai

    • Job Details:• Reporting to the Education Solutions Director EMEA Emerging Markets. • Member of EMEA Emerging Markets Leadership Team. • Strategic planning and execution of Professional Education and Commercial Education programs across Maghreb, Iran & Sub Saharan Africa for J&J One MD. • Setting the instructional design & the curricula of all educational activities based on marketing focus strategy & priorities. • Maximizing Education Solutions resources for the efficient and effective delivery for both Professional and Commercial Education programs throughout the Education Continuum. • Collaborating and aligning priorities with Sales, Marketing, HR and MD Professional Education leaders, to develop detailed Professional and Commercial Education plans for execution including budgets, facility and faculty needs. • Manage projects collaborating with sales, marketing and Global Education Solutions partners. • Optimizing the educational spending through collaboration with Finance, Legal, Regulatory & Supply chain, HR departments to ensure proper projects management. • Manage local teams to ensure the implementation & application of all Education Solutions SOPs to the optimum level.
  • Education

    • Master's Degree in International Marketing

      ESLSCA Business School

      Jan 2016 

    • BSc of Vet. Medicine in Veterinary Medicine

      Cairo University (CU)

      Jan 1991 - Jan 1996 - 5 yr

    Achievements

    1. Sales & Marketing Manager of the year 2013 over Africa Middle East / Iberia region at ConvaTec 2. Best Sales Manager of the year 2016 over Middle East region at Johnson & Johnson Inc.

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Intermediate

    Training & Certifications

    • Leaders Developing Leaders

      Johnson & Johnson Inc.·2018
    • IS Certified Trainer

      Integrity Solutions USA·2018
    • 6D Instructional Design

      Johnson & Johnson Inc·2018
    • Essential Coaching Conversation

      Johnson & Johnson Inc.·2018
    • Train The Trainer

      Johnson & Johnson Inc.·2017
    • Managing Unconscious Bias

      Johnson & Johnson Inc.·2017
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