
Waleed Essam Kobessy
Digital Marketing Team Leader
Mounib, Giza, EgyptWork Experience
Digital Marketing Team LeaderFull Time
Greendiamond
Jul 2021 - Jan 2022 -6 months
Egypt , Cairo
- Job Details:Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage and oversee different digital marketing channels Measure ROI and KPIs Prepare and manage digital marketing budget Oversee all the company's social media accounts Measure and manage online content Track SEO and Google Analytics data an make complex analysis Build and inbound marketing plan Anticipate sales performance trends Organize and lead digital marketing team Research competition, investigate benchmarks and provide suggestions for improvement
Head Of Digital MarketingFull Time
Focuseg
Sep 2020 - Mar 2021 -6 months
Egypt , Cairo
- Job Details:Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage and oversee different digital marketing channels Measure ROI and KPIs Prepare and manage digital marketing budget Oversee all the company's social media accounts Measure and manage online content Track SEO and Google Analytics data an make complex analysis Build and inbound marketing plan Anticipate sales performance trends Organize and lead digital marketing team Research competition, investigate benchmarks and provide suggestions for improvement
Social Media SpecialistFull Time
Innovation Group, Next Communication Agency
Apr 2020 - Sep 2020 -5 months
Egypt , Cairo
- Job Details:Tracked and analyzed social media and online marketing initiatives. Proofread online news items and assemble e-newsletters. Strategized social media campaigns , helping to meet goals and reach untapped potential customers. Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use. Posted new content for products and services when managing marketing and release calendars. Managed social media accounts , generating interest for existing and upcoming product or service releases Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates. Maintained company's social media presence by posting messages, answering posts and monitoring responses. Wrote social media content to increase engagement with customers. Increased audience engagement with brand websites by finding and integrating relevant videos and other online content. Trafficked all advertisements to target audience increasing sales. Partnered with graphic designers creating content and promoting ad campaigns. Engaged social media audience by collaborating with graphic designers to develop visually appealing content. Created Facebook campaigns to promote company's products and services.
Social Media SpecialistFull Time
El-Garage
Feb 2020 - Apr 2020 -2 months
Egypt , Cairo
- Job Details:Tracked and analyzed social media and online marketing initiatives. Proofread online news items and assemble e-newsletters. Strategized social media campaigns , helping to meet goals and reach untapped potential customers. Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use. Posted new content for products and services when managing marketing and release calendars. Managed social media accounts , generating interest for existing and upcoming product or service releases Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates. Maintained company's social media presence by posting messages, answering posts and monitoring responses. Wrote social media content to increase engagement with customers. Increased audience engagement with brand websites by finding and integrating relevant videos and other online content. Trafficked all advertisements to target audience increasing sales. Partnered with graphic designers creating content and promoting ad campaigns. Engaged social media audience by collaborating with graphic designers to develop visually appealing content. Created Facebook campaigns to promote company's products and services.
Education
Bachelor's Degree in English
Al-Madina Higher Institute for International LanguagesJan 2011 - Jan 2015 - 4 yr
High School - Thanaweya Amma
El-Saadia high schoolJan 2009
Verified Badges
Technical Badges:
Languages
Arabic
FluentEnglish
FluentGerman
Intermediate
Training & Certifications
Facebook and Instgram ADs
Integrated Media Foundation·2020Social Media Management and Analytics
Integrated Media Foundation·2019Content Creation for Social Media Platforms
Integrated Media Foundation·2019