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Waleed Essam Kobessy

Digital Marketing Team Leader

Mounib, Giza, Egypt

Work Experience

  • Digital Marketing Team LeaderFull Time

    Greendiamond

    Jul 2021 - Jan 2022 -6 months

    Egypt , Cairo

    • Job Details:Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage and oversee different digital marketing channels Measure ROI and KPIs Prepare and manage digital marketing budget Oversee all the company's social media accounts Measure and manage online content Track SEO and Google Analytics data an make complex analysis Build and inbound marketing plan Anticipate sales performance trends Organize and lead digital marketing team Research competition, investigate benchmarks and provide suggestions for improvement
  • Head Of Digital MarketingFull Time

    Focuseg

    Sep 2020 - Mar 2021 -6 months

    Egypt , Cairo

    • Job Details:Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage and oversee different digital marketing channels Measure ROI and KPIs Prepare and manage digital marketing budget Oversee all the company's social media accounts Measure and manage online content Track SEO and Google Analytics data an make complex analysis Build and inbound marketing plan Anticipate sales performance trends Organize and lead digital marketing team Research competition, investigate benchmarks and provide suggestions for improvement
  • Social Media SpecialistFull Time

    Innovation Group, Next Communication Agency

    Apr 2020 - Sep 2020 -5 months

    Egypt , Cairo

    • Job Details:Tracked and analyzed social media and online marketing initiatives. Proofread online news items and assemble e-newsletters. Strategized social media campaigns , helping to meet goals and reach untapped potential customers. Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use. Posted new content for products and services when managing marketing and release calendars. Managed social media accounts , generating interest for existing and upcoming product or service releases Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates. Maintained company's social media presence by posting messages, answering posts and monitoring responses. Wrote social media content to increase engagement with customers. Increased audience engagement with brand websites by finding and integrating relevant videos and other online content. Trafficked all advertisements to target audience increasing sales. Partnered with graphic designers creating content and promoting ad campaigns. Engaged social media audience by collaborating with graphic designers to develop visually appealing content. Created Facebook campaigns to promote company's products and services.
  • Social Media SpecialistFull Time

    El-Garage

    Feb 2020 - Apr 2020 -2 months

    Egypt , Cairo

    • Job Details:Tracked and analyzed social media and online marketing initiatives. Proofread online news items and assemble e-newsletters. Strategized social media campaigns , helping to meet goals and reach untapped potential customers. Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use. Posted new content for products and services when managing marketing and release calendars. Managed social media accounts , generating interest for existing and upcoming product or service releases Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates. Maintained company's social media presence by posting messages, answering posts and monitoring responses. Wrote social media content to increase engagement with customers. Increased audience engagement with brand websites by finding and integrating relevant videos and other online content. Trafficked all advertisements to target audience increasing sales. Partnered with graphic designers creating content and promoting ad campaigns. Engaged social media audience by collaborating with graphic designers to develop visually appealing content. Created Facebook campaigns to promote company's products and services.
  • Education

    • Bachelor's Degree in English

      Al-Madina Higher Institute for International Languages

      Jan 2011 - Jan 2015 - 4 yr

    • High School - Thanaweya Amma

      El-Saadia high school

      Jan 2009 

    Verified Badges

    Technical Badges:

      Skills

      • English
      • Microsoft Word
      • languages
      • Digital Marketing

      Languages

      • Arabic

        Fluent
      • English

        Fluent
      • German

        Intermediate

      Training & Certifications

      • Facebook and Instgram ADs

        Integrated Media Foundation·2020
      • Social Media Management and Analytics

        Integrated Media Foundation·2019
      • Content Creation for Social Media Platforms

        Integrated Media Foundation·2019
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