
Waleed Mamdouh Khalifa
General Manager at Ocean Blue Studios
Nasr City, Cairo, EgyptWork Experience
General ManagerFull Time
Ocean Blue Studios
Feb 2021 - Present -4 yrs, 4 months
Egypt , Cairo
- Job Details:• Involved in all commercial awareness to build and maintain relationships with internal and external guests. • Highlight short/medium/long term issues to the GM/Owner and assist in formulating solutions. • Excellent revenue management skills with experience in assist in the preparation of the annual budgeting and monthly forecasting processes. • Daily check the P&L statement and assist in forecasting. • Monitor and maintain operation & overhead cost in order to maintain maximum revenue to the hotel. • Fully responsible for all aspects of all departments. • Support and work with all Head of Departments in all aspects of running the hotel. • Ensure the premises are in operative condition to receive & serve the guests. • Conduct regular operations team meeting with all the HOD daily / weekly to discuss routine operational matters, sales targets, Guest Survey Tracking System / Restaurant Survey Tracking System feedbacks and action taken for service recovery, and also any staff issues. • Ensure SOP implementation in all departments and check the same during routine operational checks. • Monitor the purchase/indent/requestions of each department, the accounts receivable (collection from debtors) and the accounts payable (payable to the vendors / suppliers etc). • Randomly inspecting the stores (F&B/Kitchen) to check the stock in hand (quality, per average stock levels, expiry etc) with the F&B Manager & Chef. • Dealing with Suppliers/Vendors for quality products involving Purchase Manager and providing performance assessment of vendors every quarter to HO Purchase. • Inspecting all department with their respective Manager's for cleanliness, ambience, service readiness, staff grooming & hospitality culture. • Monitor the co-ordination between all departments for smooth & efficient operations. • Assessing and reviewing customer satisfaction and service recovery process. • Meet all dept. heads to review & train the staff to upkeep the human capital. • Identifying staff learning needs and assisting with development • Providing timely and constructive feedback to all direct reports as and when required either formally or informally. • Conduct weekly/daily meeting with marketing team for enquiry & follow up & conversion to grow up the business. • Available on call 24 hours a day to resolve any urgent problems on emergencies. • Responsible for the overall management of the operation of the hotel. • Any other duties assigned by the owner. • Working with all colleagues to share skills, knowledge, resources and networks. • Highly focused with an excellent communication skills.
Director of Sales & MarketingFull Time
Crowne Plaza RDC Riyadh Hotel & Convention Center
Mar 2018 - Apr 2019 -1 yr, 1 month
Saudi Arabia , Riyadh
- Job Details:Duties & Responsibilities Financial Returns: • Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan, business plan and financial plans. • Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, Food & Beverage and banquet sales. • Revie monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan. • Create and develop special events and sales blitzes to showcase the hotel to potential clients, attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel. People: • Direct day-to-day sales activities, plan and assign work, establish performance and development goals for team members, provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance and recognize good performance. • Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has information, market data, tools and equipment to successfully carry out job duties. • Develop and maintain relationships with key clients and outside contacts (example; guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales and catering/banquet services. Guest Experience: • Provide guests with information (example; Loyalty programs, area attractions, restaurants, facility information) to enhance guest experience. • Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients. • Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups and other key guests. • Lead marketing efforts to up sell guests on hotel services, offerings and amenities. Responsible Business: • Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions. • Develop awareness and reputation of the hotel and the brand in the local community, may serve as hotel representative for media related inquiries. • Work closely with key business leaders, officials and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel. • Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities. • Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity.
Director of Sales and MarketingFull Time
- Job Details:Driving Sales and Marketing Strategy • Determine marketing communication activities. • Evaluate market and economic trends. • Develop strategy to meet team booking goals. • Partner with Revenue Management to develop each property's sales strategy. • Ensure that sales strategies are communicated, implemented and updated as market conditions fluctuate. • Partner with Revenue Management for annual pricing process, request for pricing (RFPs) and development of marketing business plan. Maximizing Revenue & Managing Profitability • Utilize property diagnostic process (PDP) in order to maximize revenue and profits. • Evaluate and support market sales participation and performance. • Monitor EBC participation and performance including managing EBC “leakage.” Managing Sales Activities • Participate in property’s reactive sales [outside of Event Booking Centers (EBC)], proactive account sales, segment sales, local and social catering sales, business travel sales, reservation sales and destination sales. • Deploy sales team against appropriate market segments. • Serve as authority on sales processes and sales contracts. • Participate in sales calls with members of the sales and marketing teams to acquire new business and/or close on business. • Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence). Managing Public Relations • Serve as the customer advocate. • Develop strong community and public relations by ensuring properties participate in local, regional and national trade shows and client events. • Coordinate public relations and crisis communications while acting as the voice of the brand for participating properties. • Monitor local, regional and national business outlook. Building Successful Relationships • Develop and manage internal key stakeholder relationships. • Provide leadership as the sales contact for the General Managers, property leadership teams, EBC and market sales leaders. • Act as the sales liaison with market sales/cluster sales, EBCs, Revenue Management, Event Management and other property departments as appropriate for participating properties. Providing Exceptional Customer Service • Review sales and catering guest satisfaction results to identify areas of improvement. • Meet with guests during pre- and post-convention meetings to obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels and overall satisfaction. • Execute and support the company’s Customer Service Standards and property’s Brand Standards. • Participate in and practice daily service basics of the brand. • Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event. • Serve the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company. • Gain understanding of the property’s primary target customer and service expectations; serve the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event. Managing and Conducting Human Resource Activities • Work with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and/or union requirements. • Review sales staffing levels to verify appropriate staffing and deployment. • Execute departmental and property emergency procedures.
Director of Sales and MarketingFull Time
Elaf Red Sea Mall Hotel
May 2015 - Oct 2016 -1 yr, 5 months
Saudi Arabia , Jeddah
- Job Details:• Produces the annual Revenue Plan in conjunction with Executive Committee, Sales and marketing budgets and forecasts. • Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved. • Analyses current and potential markets/ trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate. • Procures new and repeat business for the Hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local and international markets. Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications. • Creates and implements special programs to achieve greater productivity through: • Increasing average rate • Increasing occupancy • Increasing business volume during difficult periods • Increasing local food and beverage banqueting sales • Ensures the Hotel is represented as an active member of the local community through association membership. • Coordinate sales and promotes business for other EHC Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local office. • Plans and executes sales trips to major market areas. • Attends major travel functions to promote sales for the Hotel. • Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan. • Ensures training needs analysis of sales staff is carries out and training programs are designed and implemented to meet needs. • Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met. • Carries out personnel related duties to include but not limited to: interviewing, induction, appraising, coaching, counselling, and where necessary, disciplining to ensure staffing and productivity as appropriate. • Produces monthly Sale reports and forecasts. • Meets with guests from major producers/ organizers of big events staying in the Hotel to ensure customer satisfaction. • Establishes and continuously updates mailing lists. • Organizes and attends major sales/ PR related functions within the Hotel. • Carries out any reasonable request made by management.
Education
Bachelor's Degree in Business
Cairo UniversityJan 1993
High School - Thanaweya Amma
Port Said Language SchoolJan 1993
Achievements
Crowne Plaza RDC (Year 2018; increase over budget by US$ 6,053,000) (YTD April 2019; increase over budget by US$ 3,146,666) ELAF RED SEA MALL (Year 2015; increase over budget by US$ 2,500,000) SHERATON MONTAZAH HOTEL • Consistently achieved # 1 RGI ranking. • Significant increase in ADR by 32% (YOY) 2008 vs. 2007. • Consecutive achievement and exceeding of targets: Year 2008; incremental increase over budget by L.E. 2.3 Million (Approx. US$ 330,000) Year 2009; incremental increase over budget by L.E. 2.6 Million (Approx. US$ 370,000) Year 2010; incremental increase over budget by L.E. 4.5 Million (Approx. US$ 650,000)
Languages
Arabic
FluentEnglish
Fluent