Walaa Eltahir Hamza

Experienced Brand Manager.

New Cairo, Cairo, Egypt

Capo Dairy Factory – Dal Food

Nov 2022 - Present -2 yrs, 7 months

Sudan , Khartoum

Job Details:Worked as brand manager for Capo Dairy: https://www.linkedin.com/company/capodairy/mycompany/ https://www.facebook.com/capodairy?mibextid=LQQJ4d) Handling Brand strategy, Project Management for our new product, Communication of all our campaigns (Ramdan, new product launch, Key account sampling, and social media supervision), Brand Value, Budget planning, and management.

/ Jedian Group

Mar 2022 - Jul 2022 -4 months

Sudan , Khartoum

Job Details:Created and implemented a marketing strategy and set a short-term goal for the group, Developed new identity profile strategies, Online and offline marketing: hands-on experience with digital media, display, social media, and associate channels. Created Marketing plan including Marcum and trade plan for CARE tissues, including social media strategies and written content.

Almanna Foods

Feb 2020 - Jul 2021 -1 yr, 5 months

Sudan , Khartoum

Job Details:⊛ Participated in the implementation of marketing strategies to help achieve the business goals. ⊛ Managing and coordinating all branding activities and ensuring that all artworks and materials are aligned with the brand guidelines. ⊛ Developed, implemented, and controlled Marcum campaigns that include advertising, direct marketing, direct sales, PR, and sales promotions activities. ⊛ Handled BTL and ATL production activities. ⊛ Handled Media booking and buying activities.

Savola Edible Oils

Feb 2018 - Feb 2020 -2 yrs

Sudan , Khartoum

Job Details:⊛ Developed the existing products and improved overall efficiency and profitability of the brand by being responsible for all researching and developing terms with the aliment of involving departments (Marketing, Finance, and Quality). ⊛ Project Coordinator: Responsible for project budget and following up on requirement purchases and to assure the participation of all sections related to the projects. ⊛ Following up on the CPS and Action plan set for the project to meet the deadlines. By coordinating schedules, resources, and equipment and communicating with stakeholders to identify and define project requirements, scope, and objectives. ⊛ Monitoring closely sales volumes, market share trends, and competitive activity. ⊛ Preparing advertising and social media briefs and helping to develop the process. ⊛ Working in the development of BTL, and ATL campaigns for each brand